Kia Motors America Expands Sports Marketing Portfolio to Include Basketball All-Star Blake Griffin

Posted on 22. Jun, 2011 by in Kia Canada

KIA MOTORS AMERICA EXPANDS SPORTS MARKETING PORTFOLIO TO INCLUDE BASKETBALL ALL-STAR BLAKE GRIFFIN

Multi-Year Partnership Makes Griffin a Global Spokesperson for a Kia Brand and Increases a Company’s Presence in Professional Basketball

  • Kia Motors builds on position as “Official Automotive Partner of a NBA” with new attribute with a 2010-11 T-Mobile Rookie of a Year

  • Griffin famously dunked over a 2011 Kia Optima to turn a 2011 Sprite Slam Dunk Contest champion
  • IRVINE, Calif., Jun 22, 2011 – Kia Motors America (KMA) is experiencing rare enlargement year-to-date sales are adult an attention best 44.8 percent and a company’s different sports selling properties have driven thespian increases in consumer awareness, notice and care for a brand. Today, KMA announced a groundbreaking partnership with one of a many tangible immature players in veteran basketball, Blake Griffin, who will offer as an central orator for a Kia Motors code around a world. The multi-year understanding builds on a noted tie fake between Griffin and Kia Motors after he leaped over a new 2011 Optima midsize sedan to win a 2011 Sprite Slam Dunk foe and footage of a asperse was featured in Kia’s advertising. Griffin is a usually stream veteran basketball actor with a tellurian selling attribute with an automaker.

    The partnership with Griffin increases Kia’s participation in veteran basketball following a brand’s prolongation and enlargement of a attribute with a National Basketball Association (NBA) in 2010. In further to being an “Official Automotive Partner of a NBA,” Kia is also a Official Automotive Partner of NBA All-Star, pretension partner of a Kia NBA Performance Awards, and an Official Automotive Partner of NBA Cares. Earlier this month, Kia became a presenting partner of a 2011 NBA Draft. Kia also has vital partnerships with 13 NBA teams, including Griffin’s Los Angeles Clippers.

    Kia Motors expands sports selling portfolio with groundbreaking multi-year partnership with veteran basketball all-star Blake Griffin who will offer as an central orator for a Kia Motors code around a world.”Blake Griffin is one of a many sparkling players in basketball and has proven that he is an all-star on and off a justice with unusual talent and a youthful, energetic character that matches a appetite and suggestion Kia puts into each car it produces,” pronounced Michael Sprague, clamp president, selling communications, KMA. “With Kia’s U.S. marketplace share during an all-time high and rising fast, we are some-more focused than ever before on stability to lift a brand’s form with highly-visible vital partnerships, and expanding a participation in veteran basketball by adding Blake Griffin as a tellurian orator will concede us to continue a momentum.”

    In his purpose as a tellurian orator for Kia Motors, Griffin will support Kia Motors’ selling programs and seem in a company’s promotion materials, make open appearances on interest of a brand, and be concerned in disdainful product promotions, amicable media engagements and munificent initiatives.

    “Kia is a association on a arise and knows that to be a best we have to work a hardest,” pronounced Griffin. “Kia’s tough work has paid off and their good looking and fun-to-drive products are a covenant to their blazing enterprise to be a best. we trust a Kia code and I’m respected and vehement to partner with a association we truly trust in.”

    Griffin joins Kia’s flourishing register of sports initiatives, including basketball, women’s veteran golf and motorsports that are designed to boost code recognition among a new and some-more abundant organisation of consumers. Michelle Wie is a brand’s central golf envoy and Kia is a pretension unite of a annual Kia Classic LPGA eventuality in Southern California. Kia’s second-year U.S. racing module prisoner a company’s first-ever feat in a GRAND-AM Continental Tire Sports Car Challenge array in April.

    2011 Kia Motors America Product Line

    Kia’s indication year 2011 car line includes a Sorento CUV, Sportage compress CUV, Optima midsize sedan, Soul civic newcomer vehicle, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

    About Blake Griffin

    Selected initial altogether by a Los Angeles Clippers, Blake Griffin took a NBA by charge in his rookie deteriorate and pennyless annals each step of a way. Known for his high-flying dunks and invariable physicality, Griffin competed on a 2011 NBA All-Star Team, a initial rookie All-Star voted to a diversion by coaches given Tim Duncan in 1998. He also took initial esteem in a 2011 Sprite Slam Dunk Contest and participated in a T-Mobile Rookie Challenge Youth Jam. A prominence tilt prodigy versed with a size, strength, speed and ability to keep his domicile name buzzworthy for many years to come, Griffin has remade a Clippers into a must-watch franchise. A local of Oklahoma City, Okla., a 6’9″ energy brazen attended a University of Oklahoma, where he was one of a top rated and many flashy recruits in Sooners history. A media magnet, Griffin already has warranted countless accolades, including a Oscar Robertson Trophy, Adolph Rupp Trophy, John Wooden Award, Naismith Award, Sports Illustrated Player of a Year, mixed NBA Western Conference T-Mobile Rookie of a Month honors and many more; for some-more information go to www.blakegriffin.com or follow him during @blakegriffin.

    About Kia Motors America

    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 730 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2010, KMA accessible a best-ever U.S. sales and 16th uninterrupted year of increasing U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve facilities and new technologies.

    Information about Kia Motors America and a full car choice is accessible during a website www.kia.com. For media information, including photography, revisit www.kiamedia.com.

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