Kia Motors America Launches “Go Hamster Go!” Application On Facebook Platform

Posted on 04. Aug, 2009 by in Kia Canada


KIA MOTORS AMERICA LAUNCHES GO HAMSTER GO! APPLICATION ON
FACEBOOK PLATFORM

Members Can Compete with Kia Soul Hamsters in
Augmented Reality Automotive Game

  • Game-changing Soul is concentration of initial Kia Motors protracted existence application
  • The Kia Soul continues a expansion in amicable media, violence boxy and cube-like competitors
  • IRVINE, Calif., Aug 4, 2009 Kia Motors America (KMA) currently lets lax a paw-tapping, music-loving hamsters seen in a new promotion debate and unveils a Go Hamster Go! Facebook focus and continues launch movement of a singly styled all-new 2010 Kia Soul civic newcomer vehicle. Go Hamster Go! outlines Kia Motors first-ever protracted existence diversion and initial Facebook application. Demonstrating care in a online space, a Kia Soul focus allows ardent fans a event to have fun with a enthralling automobile regulating a popular, head-bobbing hamsters. The focus is accessible now on a Kia Soul Facebook Page, www.facebook.com/kiasoul, by a Go Hamster Go! tab.

    The interactive focus places any Facebook user with a Webcam-enabled mechanism into a game, permitting them to foe opposite a time in an protracted existence knowledge with a Soul ad debate hamsters. Using facial approval technology, a actor controls a foe with his or her face regulating a practical magnet that connects to his or her forehead. The intent of a diversion is to squeeze a hamster with a magnet as it comes off of a conveyer belt and place it into a Soul as an onscreen time ticks down.

    Each hamster wears a colored t-shirt mirroring a Soul paint tone (Java, Alien Green, Molten, etc.), and when a actor successfully drops a hamster into a Soul, a automobile turns into that tone and drives away, while a subsequent dull Soul arrives. The exit window lists a final measure as good as a many sparkling personalization options a user managed to supplement to a Soul. Users can post their scores on a Soul celebrity house as good as plea friends to contest and kick their scores.

    Souls enterprising celebrity is a healthy fit for this focus and helps keep a automobile tip of mind with fans, pronounced Michael Sprague, clamp president, selling of KMA. With a poignant series of Facebook fans, a Kia Soul continues to be renouned in a amicable media space, and we feel that this is a ideal height to launch such an focus as it hits Souls aim demographic in a fun and interactive way.

    The focus was combined by digital selling group Total Immersion in organisation with selling agencies Initiative and David Goliath.

    About Kia Motors America

    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 630 dealers via a United States. For 2008, KMA accessible a 14th uninterrupted year of increasing U.S. marketplace share. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline The Power to Surprise.

    Kia Motors America is a “Official Automotive Partner of a NBA.” Information about Kia Motors America and a full automobile choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

    Facebook is a purebred heading of Facebook Inc.

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