Kia Motors America, Microsoft Team Up for Dynamic Video Game Marketing Effort

Posted on 17. Apr, 2009 by in Kia Canada

KIA MOTORS AMERICA, MICROSOFT TEAM UP FOR DYNAMIC VIDEO GAME MARKETING EFFORT

Gaming Enthusiasts Can Win an All-New Kia Soul and VIP Trip to See a Best of E3 as Part of Initiative

  • Kia Motors America is initial to unite E3 coverage on Xbox LIVE
  • IRVINE, Calif., Apr 17, 2009 Kia Motors America (KMA) currently announced a extensive video diversion selling module with Microsoft Corp.s interactive party platform, Xbox 360 and Xbox LIVE. Beginning Apr 18, KMA will launch a inhabitant sweepstakes that spans opposite Xbox.com, Xbox LIVE and several renouned Xbox 360 titles charity gamers a possibility to expostulate divided in an all-new Kia Soul and accept a VIP, all-expenses paid outing to Los Angeles to attend a best of a 2009 Electronic Entertainment Expo (E3), Jun 2-4, 2009, a worlds premier trade uncover for mechanism and video games and associated products.

    Through a finish of Apr 2009, gamers can enter for a possibility to win a grand esteem by Xbox.com/Kia or name “Kia Download Win Gamer Picture on Xbox LIVE Marketplace. For a first-time, gamers also can enter to win by texting 75920 on their mobile phone to their Gamertag. Additional prizes embody a fully-loaded home party complement with a 47 HDTV, Xbox 360 Elite console, a one year subscription of Xbox LIVE Gold, 120GB Zune and a one year Zune Pass.

    Following KMAs inhabitant sweepstakes, a automotive association will launch additional components to a video diversion beginning in June, including a first-ever sponsorship of E3 coverage on Xbox LIVE. And as a Official Automotive Partner of a NBA, KMA also will unite Xboxs NBA Live 09 to coincide with a 2009 NBA Finals in June. Kias multi-faceted video diversion selling module will outcome in poignant cross-platform investigate driven by Microsoft Advertising.

    By teaming with Microsofts Xbox 360 height we have a singular event to bond with gaming enthusiasts during a turn never-before-seen in a gaming world, pronounced Michael Sprague, clamp boss of selling of KMA. We are anxious to group adult with Microsoft to give a propitious gamer a Soul civic newcomer vehicle, that only arrived in dealerships a few weeks ago and has already perceived several important accolades, including an endowment for a Grooviest Interior.

    The agreement was grown on interest of KMA by Innocean Worldwide Americas, Kia’s media plan partner, who were obliged for stewarding Initiative+, their media group of record, by a traffic and activation of a Microsoft initiative.

    The all-new 2010 Soul stands out from a throng with modern, singular styling directed toward a immature and young-at-heart. Designed by Kia Motors Southern California-based pattern team, Soul offers a singular multiple of style, value and personalization options, including an accessible Audio Upgrade Package that includes orator lights that can kick to a kick of a song or supplement mood lighting to a interior cabin. Available in 4 particular trim levels, Soul, Soul+, Soul! (exclaim) and Soul sport, Soul pricing starts during reduction than $14,000 and is on sale during Kia retailers nationwide.

    Kia Motors Product Line

    Kia Motors America offers a energetic and different product line of 12 vehicles to accommodate a needs of all lifestyles. The car line facilities a organic Rondo CUV and award-winning Sedona minivan along with a far-reaching accumulation of renouned newcomer cars, including a polished Amanti full-size sedan, eloquent Optima midsize sedan, versatile and compress Spectra and Spectra5, and sporty nonetheless fuel-efficient Rio and Rio5 subcompacts. The car line also facilities a affordably lush Borrego, imperishable Sorento and value-packed Sportage SUVs. The 2010 Soul serve complements a lineup as it arrives in dealerships, as will a 2010 Forte sedan.

    About Kia Motors America

    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 625 dealers via a United States. For 2008, KMA accessible a 14th uninterrupted year of increasing U.S. marketplace share. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline The Power to Surprise.

    Kia Motors America is a Official Automotive Partner of a NBA. Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

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