Kia Motors America, Microsoft Team Up for Dynamic Video Game Marketing Effort

Posted on 17. Apr, 2009 by in Kia Canada


Gaming Enthusiasts Can Win an All-New Kia Soul and VIP Trip to See a Best of E3 as Part of Initiative

  • Kia Motors America is initial to unite E3 coverage on Xbox LIVE
  • IRVINE, Calif., Apr 17, 2009 Kia Motors America (KMA) currently announced a extensive video diversion selling module with Microsoft Corp.s interactive party platform, Xbox 360 and Xbox LIVE. Beginning Apr 18, KMA will launch a inhabitant sweepstakes that spans opposite, Xbox LIVE and several renouned Xbox 360 titles charity gamers a possibility to expostulate divided in an all-new Kia Soul and accept a VIP, all-expenses paid outing to Los Angeles to attend a best of a 2009 Electronic Entertainment Expo (E3), Jun 2-4, 2009, a worlds premier trade uncover for mechanism and video games and associated products.

    Through a finish of Apr 2009, gamers can enter for a possibility to win a grand esteem by or name “Kia Download Win Gamer Picture on Xbox LIVE Marketplace. For a first-time, gamers also can enter to win by texting 75920 on their mobile phone to their Gamertag. Additional prizes embody a fully-loaded home party complement with a 47 HDTV, Xbox 360 Elite console, a one year subscription of Xbox LIVE Gold, 120GB Zune and a one year Zune Pass.

    Following KMAs inhabitant sweepstakes, a automotive association will launch additional components to a video diversion beginning in June, including a first-ever sponsorship of E3 coverage on Xbox LIVE. And as a Official Automotive Partner of a NBA, KMA also will unite Xboxs NBA Live 09 to coincide with a 2009 NBA Finals in June. Kias multi-faceted video diversion selling module will outcome in poignant cross-platform investigate driven by Microsoft Advertising.

    By teaming with Microsofts Xbox 360 height we have a singular event to bond with gaming enthusiasts during a turn never-before-seen in a gaming world, pronounced Michael Sprague, clamp boss of selling of KMA. We are anxious to group adult with Microsoft to give a propitious gamer a Soul civic newcomer vehicle, that only arrived in dealerships a few weeks ago and has already perceived several important accolades, including an endowment for a Grooviest Interior.

    The agreement was grown on interest of KMA by Innocean Worldwide Americas, Kia’s media plan partner, who were obliged for stewarding Initiative+, their media group of record, by a traffic and activation of a Microsoft initiative.

    The all-new 2010 Soul stands out from a throng with modern, singular styling directed toward a immature and young-at-heart. Designed by Kia Motors Southern California-based pattern team, Soul offers a singular multiple of style, value and personalization options, including an accessible Audio Upgrade Package that includes orator lights that can kick to a kick of a song or supplement mood lighting to a interior cabin. Available in 4 particular trim levels, Soul, Soul+, Soul! (exclaim) and Soul sport, Soul pricing starts during reduction than $14,000 and is on sale during Kia retailers nationwide.

    Kia Motors Product Line

    Kia Motors America offers a energetic and different product line of 12 vehicles to accommodate a needs of all lifestyles. The car line facilities a organic Rondo CUV and award-winning Sedona minivan along with a far-reaching accumulation of renouned newcomer cars, including a polished Amanti full-size sedan, eloquent Optima midsize sedan, versatile and compress Spectra and Spectra5, and sporty nonetheless fuel-efficient Rio and Rio5 subcompacts. The car line also facilities a affordably lush Borrego, imperishable Sorento and value-packed Sportage SUVs. The 2010 Soul serve complements a lineup as it arrives in dealerships, as will a 2010 Forte sedan.

    About Kia Motors America

    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 625 dealers via a United States. For 2008, KMA accessible a 14th uninterrupted year of increasing U.S. marketplace share. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline The Power to Surprise.

    Kia Motors America is a Official Automotive Partner of a NBA. Information about Kia Motors America and a full car choice is accessible during a Web site For media information, including photography, revisit

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