Kia Motors America Named Auto Industry Leader in Customer Loyalty Increases by Polk

Posted on 12. Jan, 2011 by in Kia Canada


Kia Honored with 2010 “Most Improved Loyalty to Make” Polk Automotive Loyalty Award

  • Kia achieves 49.8 percent faithfulness rate in 2010, a 5.9 commission indicate boost over 2009

DETROIT, Jan 12, 2011 – Kia Motors America (KMA) currently was respected by Polk as a “most improved” automotive code in patron faithfulness in 2010 during a 15th Annual Polk Automotive Loyalty Awards rite hold during a Automotive News World Congress during a 2011 North American International Auto Show in Detroit. KMA’s “Most Improved Loyalty to Make” respect comes shortly after a association announced all-time record full-year sales in 2010 as good as a 16th uninterrupted year of marketplace share expansion in a U.S.

“With a ongoing design-led mutation delivering a fast of sparkling new and recently introduced products, a industry’s best warranty, and a organisation joining to improvements in product peculiarity and patron service, Kia Motors continues to build a code that is attracting new consumers daily, and we sojourn focused on owners compensation and gripping existent owners in a Kia family,” pronounced Tom Loveless, clamp president, sales, KMA. “The Polk ‘Most Improved Loyalty to Make’ endowment is an respect and covenant to a importance a KMA group and a dealers have placed on providing a world-class patron knowledge during each step from consideration, to squeeze and ownership.”

Now in a second year, a “Most Improved Loyalty to Make” endowment honors a automaker that showed a largest commission indicate alleviation in patron faithfulness over one indication year. In 2010, KMA posted an rare 5.9 commission indicate boost in loyalty, a many of any automaker during a same period, finishing a year during an considerable faithfulness rate of 49.8 percent.

“Cultivating and progressing a constant patron bottom is difficult, nonetheless needed to means expansion in a really rival automotive market,” pronounced Stephen Polk, chairman, boss and CEO of R.L. Polk Co. “This endowment highlights a extensive strides Kia has done over a past several years in patron retention, product design, and quality. Kia provides an glorious instance of how a counsel proceed to patron faithfulness can compensate extensive dividends for a brand.”

Kia’s indication year 2011 car line includes a Sorento CUV, Sportage compress CUV, Optima midsize sedan, Soul civic newcomer vehicle, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About a Polk Automotive Loyalty Awards

Now in a 15th year, a Polk Automotive Loyalty Awards module annually recognizes car manufacturers that denote a ability to keep owners over repeat selling cycles. The 2010 awards are formed on 4.9 million lapse to marketplace events during a 2010 indication year. Loyalty is dynamic when a domicile that owns a new car earnings to marketplace and purchases or leases another new car of a same indication or make. Polk’s Loyalty Management Practice frequently works with business to effectively conduct owners faithfulness by a in-depth research of automotive selling behaviors, associated marketplace influencers and growth of influence strategies. For a finish list of stream and past Polk Automotive Loyalty Award winners, greatfully visit:

About Kia Motors America

Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 730 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2010, KMA accessible a best-ever U.S. sales and 16th uninterrupted year of increasing U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve facilities and new technologies.

Information about Kia Motors America and a full car choice is accessible during a Web site For media information, including photography, revisit

Tags: ,

No comments.

Leave a Reply

You must be logged in to post a comment.