Kia Motors America Recognized as "Most Improved Mainstream Brand" <br />in Latest ALG Industry Report

Posted on 19. Jan, 2011 by in Kia Canada

KIA MOTORS AMERICA RECOGNIZED AS “MOST IMPROVED MAINSTREAM BRAND” IN LATEST ALG INDUSTRY REPORT

Consumer Confidence Increases Following Launches of 2011 Optima, Sportage and Sorento


  • Kia Motors’ ongoing design-led mutation contributes to arise in code residual values
  • 2011 Sorento, Sportage and Optima move superb design, value and reserve facilities to particular segments

IRVINE, Calif., Jan 19, 2011 – Following an ancestral year for Kia Motors America (KMA), including critical milestones such as a company’s best-ever full-year sales of 356,268 units; a 16th uninterrupted year of marketplace share expansion to an all-time high of 3.1 percent; and a launch of a company’s initial U.S.-built vehicle1 a Sorento CUV KMA now has been famous as a “Most Improved Mainstream Brand” in a ALG Residual Value Awards code rankings summarized in a latest ALG Industry Report , relocating 4 spots from 14th place in 2010 to 10th in 2011. Driven by a extravagantly successful launches of a 2011 Sorento and Sportage and a all-new 2011 Optima recently named a “Best of 2011” by Cars.com this approval indicates a continued arise in consumer certainty in a Kia code and destiny improvements to code value.

“We have introduced 7 new models in a past dual years and via this assertive launch cycle we have confirmed Kia’s joining to charity stylish and fun-to-drive vehicles with a technology, preference and reserve facilities consumers desire, and this approval from ALG is another instance of a continued arise in consumer recognition and certainty in a Kia brand,” pronounced Michael Sprague, clamp president, communications marketing, KMA. “We are committed to staying forward of a bend and severe a attention with a new product offerings, as evidenced by a launch of a all-new 2011 Optima and arriving launches of a first-ever hybrid and turbocharged vehicles in a U.S..”

“Improvements in peculiarity ratings and sales plan have helped set a theatre for stronger consumer certainty in a Kia brand,” pronounced Eric Lyman, director, residual value solutions. “This plan has authorised it to enhance a participation in a mainstream market, and acquire it a many softened mainstream code in a ALG 2011 Residual Value Awards code rankings.”

The 2011 Sportage compress CUV offers a class-leading residual value of 62 percent of a strange manufacturer’s suggested sell cost (MSRP) for 36 months of ownership, while a all-new 2011 Optima offers a residual value of 52 percent, adult 19 commission points from a 2010 Optima and improved than a 2011 Chevrolet Malibu. Both vehicles demonstrate Kia Motors’ stream pattern denunciation while charity an considerable array of customary features, including an AM/FM/CD/MP3/Sat audio complement with SIRIUS Satellite Radio capabilities with 3 months nominal service2 , an auxiliary and USB audio submit jacks for joining with MP3 players3 , and Bluetooth3 wireless record connectivity with steering wheel-mounted voice activation controls to capacitate hands-free operation for concordant mobile phones.

2011 Kia Motors America Product Line

Kia’s indication year 2011 car line includes a Sorento CUV, Sportage compress CUV, Optima midsize sedan, Soul civic newcomer vehicle, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 730 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2010, KMA accessible a best-ever U.S. sales and 16th uninterrupted year of increasing U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve facilities and new technologies.

Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

About ALG (www.alg.com)

Based in Santa Barbara, California, ALG is a attention benchmark for residual values and a heading provider of information and consulting services to a automotive industry. ALG publishes a “Automotive Lease Guide” — a customary for Residual Value projections in North America, and has been forecasting automotive residual values for over 40 years in both a U.S. and Canadian markets. ALG is a association of Dealer Track Holdings, Inc. (Nasdaq:TRAK).

1 Kia vehicles fabricated during a Kia US plant are built in a U.S. with U.S. and globally sourced parts.
2 SIRIUS, XM and all associated outlines and logos are trademarks of SIRIUS XM Radio Inc. and a subsidiaries. SIRIUS Radio requires a subscription, sole alone after 3-month hearing subscription enclosed with car purchase. Prices and programming are supposing by SIRIUS and are theme to change. Subscriptions governed by SIRIUS Terms Conditions accessible during sirius.com. SIRIUS Radio U.S. use accessible usually to those during slightest 18 years of age in a 48 constant United States, D.C. and Puerto Rico (with coverage limitations).
3 The Bluetooth word symbol and logos are purebred trademarks owned by Bluetooth SIG, Inc. and any use of such outlines by Kia is underneath license. Other trademarks and tradenames are those of their particular owners.

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