Kia Motors America Renews NBA Team Partnerships and Establishes New Relationship with a Golden State Warriors

Posted on 19. Jan, 2012 by in Kia Canada

KIA MOTORS AMERICA RENEWS NBA TEAM PARTNERSHIPS AND ESTABLISHES NEW RELATIONSHIP WITH THE GOLDEN STATE WARRIORS

Fast-Growing Automaker Has a Presence with 13 NBA Teams

  • Kia renews with teams in Boston, Chicago, Cleveland, Denver, Miami, New York, Philadelphia, Phoenix and San Antonio

  • Kia is now in a fifth deteriorate as a Official Automotive Partner of a NBA
  • IRVINE Calif., Jan 19, 2012 – Kia Motors America (KMA), a Official Automotive Partner of a NBA and one of a fastest flourishing automobile companies in a U.S.1, has combined a new organisation to a National Basketball Association (NBA) organisation partnerships by apropos a “Official Vehicle of a Golden State Warriors.” Beginning with a 2011-2012 basketball season, KMA also has renewed relations with a Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Denver Nuggets, Miami HEAT, New York Knicks, Philadelphia 76ers, Phoenix Suns and San Antonio Spurs, while a Los Angeles Clippers, Orlando Magic and Portland Trail Blazers sojourn on Kia Motors’ register in 2011-2012 as partial of multi-year agreements.

    Kia’s U.S. sales have increasing 78 percent given 2008 and a company’s rare expansion is a approach outcome of stretched code prominence by high-profile partnerships, including impasse on- and off-the-court in veteran basketball. Kia is now in a fifth year as a Official Automotive Partner of a NBA, that is a brand’s largest U.S. sports selling initiative. After he leaped over an Optima midsize sedan to turn a 2011 Sprite Slam Dunk Contest champion, NBA All-Star Blake Griffin became a tellurian code envoy for Kia. The code also serves as a Official Automotive Partner of NBA All-Star, pretension partner of a Kia NBA Performance Awards, and an Official Automotive Partner of NBA Cares. Kia also is a pretension unite of ESPN’s “Kia NBA Countdown.”

    “Kia’s impasse with a NBA and scarcely half of a league’s teams has driven dramatically increasing consumer awareness, notice and care for a code and was a vital cause in a best-ever sales sum in 2011,” pronounced Michael Sprague, clamp boss of selling communications, KMA. “All of a organisation partnerships precedence a fad of a diversion and boost Kia’s communication with a ardent fan bases in any market, and we are unapproachable to supplement a Golden State Warriors to a register and settle a attribute with Bay Area basketball fans.”

    Kia’s 13 NBA organisation designations are as follows:

    • Official Vehicle of a Chicago Bulls
    • Official Vehicle of a Denver Nuggets
    • Official Vehicle of a Golden State Warriors
    • Official Vehicle of a Los Angeles Clippers
    • Official Vehicle of a Miami HEAT; Exclusive Vehicle of a Miami HEAT
    • Official Vehicle of a Orlando Magic
    • Official Automotive Partner of a New York Knicks; Official Vehicle of a New York Knicks
    • Official Automotive Partner of a Boston Celtics; Official Partner of a Boston Celtics
    • Official Partner of a San Antonio Spurs
    • Proud Partner of a Cleveland Cavaliers
    • Proud Partner of a Philadelphia 76ers
    • Proud Partner of a Phoenix Suns
    • Proud Partner of a Portland Trail Blazers

    Kia’s flourishing register of sports initiatives includes basketball, women’s veteran golf and motorsports and is designed to boost code recognition among a new and some-more abundant organisation of consumers. Michelle Wie is a brand’s central golf envoy and Kia was recently named a Official Automotive Partner of a LPGA in further to a purpose as pretension unite of a annual Kia Classic contest in Southern California. In only a second year, Kia’s U.S. racing module prisoner a company’s first-ever championships in a GRAND-AM Continental Tire Sports Car Challenge, and it will enhance to embody a Pirelli World Challenge in 2012. With several pivotal initiatives designed for 2012, Kia Motors is staid to continue pushing increasing consumer seductiveness and expanding a code participation with new and extended partnerships while stability to broach world-class design, cutting-edge technology, complicated conveniences and amenities, and superb reserve facilities in all a vehicles.

    Kia’s Unprecedented Growth
    Kia Motors is a one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality2 and a industry’s top code faithfulness ranking3. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds a company’s dual best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan4. Kia’s value and technology-laden 2012 indication year lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, all-new Rio and Rio5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website www.kia.com. For media information, including photography, revisit www.kiamedia.com.


    1 Based on comparison of 12-month sell sales from Sep 2007 to Sep 2011 of all U.S. automotive brands and five-year normal sales growth.
    2 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study
    3 Source: Experian Automotive Q2 2011 marketplace analysis
    4 Optima Hybrid is not built during KMMG

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