Kia Motors America Sees Record Sales and Market Share Gains in 2010

Posted on 10. Jan, 2011 by in Kia Canada

KIA MOTORS AMERICA SEES RECORD SALES AND MARKET SHARE GAINS IN 2010

Sales of Company’s First U.S.-Built* Vehicle Account for 30 Percent of Kia Sales in 2010, Leading Company’s Rapid Brand Transformation


  • Most assertive new product launch cycle in a courtesy delivers 18.7 Percent Year-Over-Year Sales Increase in 2010
  • Innovative selling initiatives lift recognition and care for a Kia brand

DETROIT, Jan 10, 2011 – 2010 was an ancestral year for Kia Motors America (KMA), including critical milestones such as a company’s best-ever full-year sales of 356,268 units; a 16th uninterrupted year of marketplace share enlargement to an all-time high of 3.1 percent; a launch of a company’s initial U.S.-built car a Sorento CUV; and fluctuating and expanding a brand’s selling partnership with a National Basketball Association (NBA). KMA’s 2010 sales represents a towering 18.7-percent alleviation over 2009, due in vast partial to a introduction of 4 new vehicles Sorento, Sportage, Optima and Forte 5-door that captivated new and some-more abundant business to a showrooms and began changing a notice of a code with their multiple of thespian styling, fun-to-drive performance, modernized record facilities and superb value.

“Kia Motors’ design-led mutation has resulted in rare enlargement over a past few years, delivering a call of new products that have redefined a Kia value story and are attracting new business to a code each day,” pronounced Byung Mo Ahn, organisation boss and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). “Our poignant sales milestones in 2010 denote Kia’s flourishing code stress in a U.S. market. As we start 2011, we are good positioned for continued success with a assistance of a boldly styled new and recently introduced products such as Soul, Forte, Forte Koup, Forte 5-door, Sportage and Optima, and some-more all-new vehicles will be nearing after this year.”

With several new car introductions and additional pivotal initiatives designed for 2011, Kia Motors is staid to continue a movement and will continue to build a code by pattern innovation, technology, quality, value and reserve features.

KMA 2010 Milestones:

  • Sales:

  • KMA surpassed a prior full-year sales sum in only 11 months and sole some-more than 350,000 vehicles in a U.S. for a initial time in association history. KMA’s annual sales of 356,268 new vehicles was highlighted by 9 monthly and 4 quarterly sales annals and a sale of a 3 millionth Kia car in a U.S. in March. In further to superb sales performance, Kia-brand residual values continued to boost in 2010, improving to 42 percent, adult from 37 percent a year ago1. The 2011 Sportage compress CUV perceived Kia’s tip ever residual value during launch from ALG, heading a class, while a all-new 2011 Optima gifted a 66 percent boost over a prior era car Kia’s best-ever new indication residual value boost in a U.S.

    Furthering a company’s fast enlargement and bringing a extensive and accessible selling knowledge to consumers, in Nov 2010, KMA and eBay Motors combined a inhabitant new car online selling experience, a initial for a vital OEM code on eBay, with a singular online store front www.kia.ebay.com to marketplace new Kia vehicles. Through a program, some-more than 445 Kia dealers or 61 percent have sealed adult to list their whole batch of new Kia car register online.

  • KMMG/Sorento:

  • The 2011 Kia Sorento CUV, a initial Kia car to transcend 100,000 units in a singular year, is a initial car built during KMMG in West Point, Georgia. Accounting for 30 percent of Kia vehicles sole in a U.S. in 2010, a 2011 Sorento combines a brand’s particular pattern denunciation with customary features, value and safety. In addition, a 2011 Sorento was named a 2010 “Top Safety Pick” by a Insurance Institute for Highway Safety (IIHS) shortly after a entrance in January.

    Beginning prolongation in Nov 2009, KMMG is a state-of-the-art trickery utilizing a latest in car public record and standards. In 2010, a group during KMMG grew to 2,500 group members with an annual prolongation ability of 300,000 vehicles. A $1 billion investment by Kia, KMMG is built on 2,200-acres and includes a categorical public plant, physique stamping facility, a delivery shop, and a dual mile exam track.

  • Marketing:

  • KMA kicked off 2010 with a biggest car launch in association story for a Sorento, including a company’s first-ever billboard in Times Square and Super Bowl ad a 60-second mark patrician “Joyride Dream” that resulted in 196,000 visits to Kia.com and 108,000 visits to Sorento.com a Monday after a Super Bowl. The blurb gained poignant courtesy and facilities a colorful expel of characters, including Muno from a renouned YO GABBA GABBA! radio program. Building on a movement of a Super Bowl ad, Kia was a presenting unite of a Kia Motors Presents YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY! tour, that ran from Aug December.

    In 2010, KMA distinguished a award-winning (see accolades section) strange Kia Soul Hamster ad mark by bringing behind a loveable Hamsters in “Hamstars,” a mark featuring a strain “This or That” that was initial seen in film theaters inhabitant before airing on vital networks. KMA also authorised consumers to uncover “how they roll” by Soul-themed user generated artistic videos as partial of a “Who’s Next” Internet talent contest. The competition generated some-more than 1,000 submissions and ran by finish of Sep with “The Receptionist” entrance comparison by luminary YouTube judges as a winner. In 2011, KMA will continue with innovative initiatives in both a digital and mobile spaces.

    KMA also renewed a multi-year NBA joining sponsorship in 2010 and noted a fourth year as a Official Automotive Partner of a NBA. KMA continues partnerships with 13 NBA teams for a 2010-2011 deteriorate for particular selling and village family efforts, and a 2011 Optima is now a “Official Vehicle of a NBA.” Supporting internal communities by programs that foster girl preparation and advantage residents is a priority for KMA and efforts will continue in 2011.

    As partial of KMA’s vital selling plan, a association announced dual vital sports selling partnerships in a U.S. with Michelle Wie and a LPGA (Ladies Professional Golf Association) in early 2010. As central golf envoy and orator for Kia Motors, Michelle Wie participated in a initial Kia Classic golf contest in Mar in La Costa, California.

    Going on a fourth year as Exclusive Automotive Partner of a Vans Warped Tour, a inhabitant summer song festival that trafficked to 42 cities nationwide, KMA became entirely integrated with a Tour’s online advertisements, on-site car displays, activities and dual consumer sweepstakes to expostulate trade to all elements of a debate to successfully strech pivotal childish audiences.

  • Motorsports:

  • KMA and racing partner Kinetic Motorsports campaigned dual Forte Koups in a GRAND-AM Continental Tire Sports Car Challenge as partial of Kia’s first-ever U.S. motorsports program, securing a fifth place finish in a final manufacturer standings and finishing forward of determined racing nameplates such as MINI, Porsche, Chevrolet and Acura. Following a success of a initial highway racing deteriorate in a U.S., including 6 tip 10 finishes in what was deliberate a “development year,” KMA reliable during a 2010 SEMA Show that it would lapse for a sophomore deteriorate in a array and be prepared to contest for lectern spots.

  • Accolades During 2010:
    • 2010 Soul named “Small Car of a Year” by FAMA Magazine
    • 2010 Soul named “Best Hatchback of 2010” by Cars.com
    • 2010 Soul named to “2010 Top Cars for Families” list by MotherProof.com
    • 2010 Soul named one of “The Best Family Cars for 2010” by Edmunds.com and Parents Magazine
    • 2010 Soul named to “2010 Top 10 Back-to-School Cars” list by Kelley Blue Book’s kbb.com
    • 2010 Soul named one of AAA’s “Top Vehicle Picks for Dog Owners”
    • 2010 Soul named one of “Top 10 Coolest New Cars Under $18,000” by Kelley Blue Book’s kbb.com
    • Soul “Hamsters” blurb named “Automotive Ad of a Year” during Nielsen Automotive Advertising Awards
    • 2010 Soul+ named “Best New Car for Your Teen” by Kiplinger’s Personal Finance
    • 2010 Soul and Sedona named “Top Recommended” vehicles for 2010 by Edmunds.com
    • 2010 Sedona named to Edmunds.com’s “Top 10 Best Dark-Horse Cars of 2010” list
    • Soul “Hamsters” blurb respected with 2010 Silver EFFIE Award
    • Soul “This or That” blurb named “Top Spot of a Year” by www.shoot.com
    • 2010 Forte named to About.com “Best New Cars of 2010” list
    • 2010 Forte Koup comparison to “Top 10 Cars for 2010” list by PregunteARicardo.com
    • 2010 Forte given Edmunds.com Consumers’ Top Rated Vehicle award
    • 2010 Forte named to MSN Autos’ “Top 10 Cars Under $15,000” list
    • 2010 Forte awarded 2010 “Top Safety Pick” by Insurance Institute for Highway Safety
    • 2010 Rio and Rondo named 2010 Consumer Guide Automotive “Recommended Vehicles”
    • 2011 Sorento awarded 2010 “Top Safety Pick” by Insurance Institute for Highway Safety
    • 2011 Sportage receives best-in-class residual rating by Automotive Lease Guide
    • 2011 Sportage awarded 2010 “Top Safety Pick” by Insurance Institute for Highway Safety
    • 2011 Sportage named “Best Crossover” by Ruedas ESPN
    • 2011 Optima receives record residual value boost from Automotive Lease Guide
    • 2011 Optima and Sorento named Consumer Guide Automotive “Best Buys”
    • 2011 Optima named 2010 “Top Safety Pick” by Insurance Institute for Highway Safety
    • Kia.com surfaced J.D. Power and Associates’ ranking as tip among automotive manufacturer Websites for utility in new-vehicle shopping
    • 2009 Borrego given “Best Bet” eminence by The Car Book 2010

    2011 Kia Motors America Product Line

    Kia’s indication year 2011 car line includes a Sorento CUV, Sportage compress CUV, Optima midsize sedan, Soul civic newcomer vehicle, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

    About Kia Motors America

    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 730 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2010, KMA accessible a best-ever U.S. sales and 16th uninterrupted year of increasing U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve facilities and new technologies.

    Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

    1 Source: ALG Nov.-Dec.2010 Edition; 2010 MY 36-month residual.
    * Kia vehicles fabricated during a Kia U.S. plant are fabricated from U.S. and globally-sourced parts.

    Tags: ,

    No comments.

    Leave a Reply

    You must be logged in to post a comment.