Kia Motors America Wins Bronze "Effie" during a 2012 North American Effie Awards

Posted on 24. May, 2012 by in Kia Canada


“Not Your Average Slam Dunk” Spot Featuring Basketball Superstar Blake Griffin Was Key Element of Largest New Vehicle Launch Effort in Company History

  • Youthful and enterprising code lauded for iconic impulse that altered notice and care of Kia

  • Fastest-Growing Car Company in a U.S.1 engages basketball fans and dramatically increases consumer recognition by absolute sports marketing
  • IRVINE, Calif., May 24, 2012 – When Blake Griffin leaped over a Kia Optima to win a 2011 NBA Sprite® Slam Dunk contest, footage of a asperse immediately went viral online and Kia Motors America (KMA) prisoner a ancestral impulse with a 30-second ad mark that began airing reduction than 72 hours later. Yesterday, “Not Your Average Slam Dunk” viewed a Bronze Effie endowment in a “Single Impact Engagement” difficulty during a 2012 North American Effie Awards rite in New York. The annual Effie Awards (short for effective) presented by Effie Worldwide, Inc., prominence a many effective selling communications efforts in a U.S. any year.


    Kia Racing’s Infinity Audio Optimas find third-straight lectern finish in turn 5 of a Pirelli World Challenge Championships during Mazda Raceway Laguna Seca.–>

    In a midst of a largest new-vehicle launch in association history, Blake Griffin’s impact asperse over a Kia Optima generated some-more than 5 million YouTube views, garnered 385 media placements and increasing consumer squeeze care by some-more than 20 percent, all within 48 hours of a dunk. Following a multifaceted Optima launch efforts and iconic impact dunk, poignant increases in consumer recognition and notice of a Kia code have led to record sales of a Optima midsize sedan as Apr noted a fifth uninterrupted month that a Optima was Kia’s best-selling vehicle. The impact asperse also was a ideal matter for Kia, a Official Automotive Partner of a NBA, to bond with Blake Griffin, who is now a tellurian envoy for a Kia code and is a usually veteran basketball actor with a tellurian selling attribute with an automaker.

    “The rare attempt of carrying a basketball star asperse over a Optima not usually electrified spectators and sports fans everywhere, though landed a Optima in a core of a amicable media review that grew exponentially from a impulse a round went by a hoop,” pronounced Michael Sprague, clamp president, selling communications, KMA. “It is an respect to win a Bronze Effie for a impact asperse that pennyless all conventions and a ad mark that combined durability impressions of a Optima for sports fans and consumers alike.”

    In 2011, a Kia Soul selling beginning warranted a Gold Effie after holding home a Silver Effie in 2010.

    About a 2012 Optima
    The 2012 Kia Optima stands detached from a throng with a head-turning design, fun-to-drive performance, complicated amenities and prolonged list of customary reserve features. Kia’s second U.S.-built* automobile offers drivers cutting-edge technologies, including a customary eight-speaker Infinity®2 audio system, HD Radio™3, and Kia’s UVO powered by Microsoft®4 voice-activated infotainment and communications complement with a starting MSRP of $19,5005.

    Kia’s Unprecedented Growth
    Kia Motors is a one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality6 and a industry’s top code faithfulness ranking7. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds a company’s dual best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden 2012 indication year lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a Official Automotive Partner of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile lineup is accessible during a website For media information, including photography, revisit

    * The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in a United States from U.S. and globally sourced parts.
    1 Based on 5-year accumulative expansion between 12-month sell sales for durations finale Apr 2007 and Apr 2012 of all U.S. automotive brands.
    2 Infinity is a purebred heading of Harman International Industries, Incorporated.
    3 HD Radio and a HD, HD Radio, and “Arc” logos are exclusive trademarks of iBiquity Digital Corporation.
    4 Microsoft is a purebred heading of Microsoft Corporation in a United States and/or other countries.
    5 Starting prices are manufacturer’s suggested sell cost (MSRP), MSRP excludes $750 end and doing fee, title, taxes, license, options and play charges. Actual prices set by play and might vary.
    6 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
    7 Source: Experian Automotive Q2 2011 marketplace analysis.

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