Kia Motors and DC Entertainment Band Together to Create a Fleet of Justice League-Inspired Vehicles for Hunger-Relief Effort

Posted on 03. Oct, 2012 by in Kia Canada


Legendary Comic Book Artist Jim Lee Oversees a Creative Direction of Eight Individually Customized and Characterized Superhero Vehicles to be Unveiled during Major Events Around a Country Over a Next Ten Months

  • Batman-themed Optima will be initial to be denounced a same week as New York Comic-Con on Oct 10
  • As partial of a partnership, Kia is teaming adult with DC Entertainment’s “We Can Be Heroes” debate to assistance quarrel craving in a Horn of Africa

IRVINE, Calif., Oct. 3, 2012 – Kia Motors America (KMA), one of a fastest-growing automobile companies in a U.S.1 over a final 5 years, has assimilated army with eminent comic book publisher DC Entertainment, to move a World’s Greatest Superheroes to life by mixing automotive styling with comic book art. The partnership, that will produce 8 away customized vehicles, harnesses a talents of mythological comic book artist and DC Entertainment Co-Publisher Jim Lee, who has collaborated on a pattern of any automobile with his prophesy for any iconic member of DC Comics’Justice League.

Each core member of a Justice League line-upSuperman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg has been matched to a Kia automobile formed on pivotal attributes and impression traits to emanate custom, one-of-a-kind rides to be denounced over a subsequent 10 months during vital automobile shows and comic-cons opposite a U.S.

The Kia-DC Entertainment partnership will produce a sum of 8 vehicles timed to be denounced around 5 vital events around a U.S., including New York Comic-Con, SEMA Show in Las Vegas, North American International Auto Show (NAIAS) in Detroit, Wonder-Con and San Diego Comic-Con. Many of Kia’s many tangible and flashy models a Optima, Soul, Sorento, Sportage, Rio and Forte will wear a iconic colors and outlines of a mythological Justice League Super Heroes and be built by West Coast Customs, RIDES magazine, Import Tuner repository and others.

“Kia and DC Entertainment are both tellurian brands pity a childish and artistic mindset, and both offer to enthuse and elevate their particular fan bases,” pronounced Michael Sprague, executive clamp president, selling communications, KMA. “This partnership will concede us to rope these dual good brands together in an bid to make a universe a improved place by a ‘We Can Be Heroes’ campaign. And with Jim Lee’s prophesy sum with a efforts of some of a best customizing shops in a business, it’s going to be a lot of fun phenomenon these cars around a country.”

The partnership between KMA and DC Entertainment was recognised to advantage “We Can Be Heroes” (, a giving campaign, dedicated to assisting quarrel craving in a Horn of Africa and desirous by a intrepidity of a iconic Justice League characters. “We Can Be Heroes” encourages bland people to join a quarrel by removing concerned and donating to move assistance and wish to a people many influenced by a craving crisis. Each automobile will underline a customized square of Lee’s specially-designed pattern to be auctioned during a end of a module with all net deduction going to a “We Can Be Heroes” program. In further to a 7 vehicles desirous by a particular superhero characters, a Kia-DC Entertainment partnership will cap with a fully-drivable tradition automobile that encompasses any member of a Justice League that will be auctioned off to lift income for a cause. Kia will assistance to lift recognition for a “We Can Be Heroes” debate via a partnership by customized “We Can Be Heroes” permit plates, signage, material materials and in-vehicle video displays.

“DC Entertainment is gratified to be partnering with Kia on this module to assistance lift recognition and supports for a harmful craving predicament in a Horn of Africa,” pronounced Amit Desai, SVP of authorization management, DC Entertainment. “Each of a iconic members of a Justice League is a superhero in his or her possess right, though when they rope together as a Justice League, they turn an unstoppable force for good and right. The Justice League reminds us that when we mix a efforts with others, we can emanate a universe of change. And that we can do all that and some-more with character and panache. The Justice League characters demeanour extraordinary on some of Kia’s best-looking and technologically-advanced vehicles.”

To learn some-more about “We Can Be Heroes” and ways to get involved, revisit

About DC Entertainment

DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is a artistic multiplication charged with strategically integrating a calm opposite Warner Bros. Entertainment and Time Warner. DC Entertainment works in unison with many pivotal Warner Bros. groups to unleash a stories and characters opposite all media, including though not singular to film, television, consumer products, home party and interactive games. Publishing thousands of comic books, striking novels and magazines any year, DC Entertainment is a largest English-language publisher of comics in a world. In Jan 2012, DC Entertainment, in partnership with Warner Bros. and Time Warner divisions, launched We Can Be Heroes a giving debate featuring a iconic Justice League Super Heroesto lift recognition and supports to quarrel a craving predicament in a Horn of Africa.

About Kia Motors America

Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies1in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

Information about Kia Motors America and a full automobile choice is accessible during a website For media information, including photography, revisit

1. Based on 5-year accumulative expansion between 12-month sell sales for durations finale Aug 2007 and Aug 2012 of all U.S. automotive brands.

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