Kia Motors Dreams Up Super Bowl Commercial Starring Supermodel Adriana Lima, Rock Legends Mötley Crüe and MMA Fighter Chuck Liddell

Posted on 25. Jan, 2012 by in Kia Canada


“Mr. Sandman” Brings a Dream to an Unsuspecting Couple in 60-Second Spot to Introduce New 2012 Optima Limited; Kia is First to Premiere Super Bowl Ad in Movie Theaters

  • “Drive a Dream” campaign’s soundtrack includes The Chordettes’ recording of “Mr. Sandman” and Mtley Cre’s “Kickstart My Heart”

  • Noam Murro, executive of a arriving Warner Bros. and Legendary Pictures’ “300” prequel, helms fast-growing automaker’s Super Bowl ad for second uninterrupted year
  • IRVINE, Calif., Jan 25, 2012 – Dreams have been a subject of conjecture and seductiveness via history, and Kia Motors America (KMA) is drumming into a thought of dreams divulgence loyal desires in a new 60-second blurb set to atmosphere during a fourth entertain of Super Bowl XLVI. In a spot, patrician “Drive a Dream,” a new 2012 Optima Limited races by a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret® Angel Adriana Lima fluttering a mottled dwindle during a speedway; an in-your-face Mtley Cre concert; churned martial humanities fable Chuck Liddell battling in a ring; a heroine and hunk on horseback in a intrigue novel setting; champion longhorn supplement Judd Leffew taming a bucking rhinoceros; and a angel story ending.

    Kia earnings to a large diversion for a third true year with a entirely integrated selling debate incorporating TV, cinema, digital, print, amicable media and in-dealership components. In a Super Bowl promotion first, a finish “Drive a Dream” ad will premiere on Feb 2 on some-more than 18,000 film screens national in National CineMedia’s FirstLook pre-show module before airing in a game. Kia also will run 15-second teaser ads featuring Adriana Lima on TV and in cinema commencement on Jan 27, while also leveraging a Twitter and Facebook channels of a spot’s luminary cast. A special stretched chronicle of a ad will be accessible during commencement on Feb 2.

    “With some-more than 100 million people examination a Super Bowl promote and millions some-more observation calm online around a world, Kia will once again broach a memorable, one-of-a-kind debate that entertains people before, during and after a diversion and leaves them wanting to see a Optima Limited anticipation again and again,” pronounced Michael Sprague, clamp president, selling communications, KMA. “We comparison an heterogeneous organisation of celebrities and personalities for ‘Drive a Dream’ to capacitate us to daub into a different physique of fan bases and precedence any talent’s expanded amicable media footprint.”

    Created by DavidGoliath, “Drive a Dream” opens with a informed records of The Chordettes’ “Mr. Sandman” as a real-life Mr. Sandman enters a bedroom of an gullible immature integrate who are asleep. After being sprinkled with “Sweet Dreams” dust, a lady smiles and envisions herself on a equine with a intrigue novel-like hunk in a pleasing immature meadow. Meanwhile, Mr. Sandman incidentally stumbles and spills his whole night’s dirt supply on a man, rising an impassioned dream method that starts with a resounding guitars of Mtley Cre’s “Kickstart My Heart” and Adriana Lima fluttering a mottled dwindle as he blasts around a competition lane during night in a Snow White Pearl Optima Limited with thousands of bikini-clad fans entertaining him on from a stands.

    As he circles a lane with Lima looking on adoringly, a forgetful motorist receives nods of capitulation from a rope as bursts of abandon and fireworks approximate their theatre as good as Chuck Liddell, champion longhorn supplement Judd Leffew, and a span of lumberjacks sawing a large submarine sandwich.

    “Mtley Cre had a blast doing a Kia commercial,” pronounced bassist Nikki Sixx. “A prohibited model, a quick car, a pro fighter, pyrotechnics and stone n’ roll…What’s not to love?”

    Much to a dishonesty of Lima and drummer Tommy Lee, a high-octane dream turns into a angel story when a father creates a unwavering preference to expostulate a Optima Limited off a competition lane and into his wife’s anticipation to win her behind from Prince Charming.

    “After operative with Kia for a Super Bowl final year we was drawn to work with a fast-growing code again by a thought of exploring people’s ultimate fantasies in a fun and lightsome way, and we am certain we have combined a mark people will be articulate about after a game,” pronounced director, Noam Murro.

    As partial of a “Drive a Dream” campaign, commencement on Thursday, Feb 2 consumers can download a $25 pre-paid exam expostulate voucher1 during that is redeemable after authorised consumers revisit a Kia dealership and finish a exam expostulate of any Optima model.

    New for 20122, a Optima Limited adds a new turn excellence to a reward technology, preference and opening facilities found on Kia’s award-winning turbocharged Optima SX. In further to head-turning design, class-leading horsepower and fuel potency and a class-exclusive breathtaking sunroof, a Optima Limited offers superb touches that complicated drivers would pattern to find in a automobile of their dreams, such as: singular pattern 18-inch wheels, high-grade Nappa leather seating, LED accent lights, chrome extraneous accents and sporty red stop calipers.

    Kia’s Unprecedented Growth
    Kia Motors is a one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality3 and a industry’s top code faithfulness ranking4. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds a company’s dual best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan5. Kia’s value and technology-laden 2012 indication year lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website For media information, including photography, revisit

    1 Test expostulate offer is current from 2/1/12 to 3/31/12. To be eligible, test-driver contingency be 18 years of age or comparison with a current driver’s license. This offer is non-negotiable and non-transferable. One $25 Kia pre-paid document per household. See for finish terms and conditions.
    2 Expected to be accessible in Mar 2012
    3 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study
    4 Source: Experian Automotive Q2 2011 marketplace analysis
    5 Optima Hybrid is not built during KMMG

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