Kia Motors Enters a Ranks of a ‘Top 100 Best Global Brands’

Posted on 02. Oct, 2012 by in Kia Canada

Kia Motors Enters a Ranks of a ‘Top 100 Best Global Brands’

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  • Kia’s code valued during $4.1 billion USD to grasp 87th place on tellurian tip 100 code ranking investigate
  • Advances in product quality, pattern and innovative selling were conspicuous as pivotal factors for Kia’s thespian code value increase
  • (SEOUL) Oct 2, 2012 – Kia Motors Corporation enters a disdainful list of a ‘Top 100 Best Global Brands,’ according to a 2012 investigate expelled currently by Interbrand, a world’s largest code consultancy agency.

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    Kia’s conspicuous boost in code value is now estimated during $4.1 billion USD, that resolutely sets a automaker during 87th place on a ‘Top 100 Best Global Brands’ list. This is a 50% boost from final year’s estimated code value and distant exceeds a normal automotive code value expansion rate of 11%. The 2012 book of Interbrand’s annual ‘Best Global Brands’ investigate was executed by a extensive code opening investigate regulating best use investigate methodology by consultant analysts. The investigate measures a corporation’s financial opening in terms of a tender financial lapse to investors; purpose that a code plays in a tangible squeeze decision; and code strength, that is a ability of a code to secure a smoothness of approaching destiny earnings.

    The clever boost in Kia’s code value closely mirrors a company’s new swell in tellurian sales, that have posted 3 uninterrupted double-digit year-or-year gains to concrete Kia’s position as a world’s fastest flourishing vital automotive brand. Over this 3 year duration (2008-2011), Kia’s annual tellurian sales have grown by 81% to scarcely 2.5 million units.

    Claire Chai, Vice President of Kia Motors Corp. Marketing Division, said, “Entering a ‘Top 100 Best Global Brands’ validates Kia’s joining to invariably yield sparkling and moving code experiences. And it’s extraordinary to see what we can accomplish by staying loyal to who we are a immature and energetic challenger that goes over expectations.

    In further to a vital advances Kia has done on a product front, a association has also been executing countless large-scale selling initiatives that have helped lift recognition of a brand, including a sponsorship agreements with a world’s premier sporting events like a FIFA World Cup, Australian Open and National Basketball Association. Kia has also done effective in-roads towards enchanting a young-at-heart business by a clever participation on amicable media channels and innovative promotion campaigns such as a individualist music-loving hamsters TV commercials seen in a USA for Kia’s iconic Soul civic crossover vehicle.

    Kia Motors Corporation (www.kiamotors.com) a builder of peculiarity vehicles for a young-at-heart was founded in 1944 and is Korea’s oldest manufacturer of engine vehicles. Over 2.5 million Kia vehicles a year are constructed in 15 production and public operations in 10 countries that are afterwards sole and serviced by a network of distributors and dealers covering 149 countries. Kia currently has over 47,000 employees worldwide and annual revenues of US$39 billion. It is a vital unite of a Australian Open and an central automotive partner of FIFA a ruling physique of a FIFA World Cup. Kia Motors Corporation’s code aphorism “The Power to Surprise” represents a company’s tellurian joining to warn a universe by providing sparkling and moving practice that go over expectations.

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