Kia Motors Expands NBA Marketing Partnership with New Multiyear Agreement

Posted on 18. Oct, 2010 by in Kia Canada


KIA MOTORS EXPANDS NBA MARKETING PARTNERSHIP WITH NEW MULTIYEAR AGREEMENT

— Kia Motors Continues as Official Automotive Partner of a NBA —

— Automaker is Now a Official Automotive Partner of NBA All-Star, an Official Automotive Partner of NBA Cares, and Title Partner of a NBA All-Star MVP Award —

NEW YORK, Oct. 18, 2010 The National Basketball Association (NBA) and Kia Motors America, Inc. (KMA) currently announced an prolongation and enlargement of their selling partnership by a new multiyear agreement.

Returning as a Official Automotive Partner of a NBA, Kia Motors is now also a Official Automotive Partner of NBA All-Star, an Official Automotive Partner of NBA Cares, and a pretension partner of a Kia NBA All-Star MVP award. Kia also will boost a joining to existent NBA platforms it upheld as a presenting partner and turn a pretension partner of Kia NBA Tip-Off and a Kia NBA Performance Awards.

During Kia NBA Tip-Off ’10, Kia Motors is hosting a accumulation of activities to applaud a start of a 2010-11 NBA season, including a span of two-hour radio shows on ESPN. The initial Countdown to Kia NBA Tip-Off special aired on Sunday, Oct. 17 with another partial scheduled for Sunday, Oct. 24 during 9:00 p.m ET. Each Countdown to Kia NBA Tip-Off special includes an ESPN studio uncover and special strange programming combined with disdainful NBA calm constructed by NBA Entertainment.

Kia Motors will be prominently featured around Kia NBA Tip-Off ’10 around media, promotions, and internal and inhabitant NBA diversion broadcasts. Kia and a NBA launched a countdown time on NBA.com and have combined a spill hashtag (#KiaTipOff10) on Twitter. Kia NBA Tip-Off will be promoted around tagged NBA code spots, courtside signage and amicable media integration. Kia will also mangle a new NBA-themed blurb during Kia NBA Tip-Off ’10, that will underline NBA diversion footage and deliver a all-new 2011 Kia Optima1, a Official Vehicle of a NBA.

“Over a past 3 years a attribute with a NBA has significantly lifted approval and care for a Kia code and unprotected a sparkling lineup of vehicles to basketball fans opposite a country, and we are gratified to not usually lapse as a Official Automotive Partner of a NBA though to enhance a partnership to embody new platforms such as NBA All-Star and NBA Cares,” pronounced Michael Sprague, clamp president, selling and communications, KMA. “At Kia, we are loyal fans of a game, and we will continue to yield innovative and enchanting programming and activities to assistance fuel a associate basketball fans’ passion for a competition and a Kia brand.”

“As partial of a stretched partnership, Kia will be deepening a joining to a NBA and providing implausible opportunities to move a fans closer to a diversion around a season,” pronounced NBA Executive Vice President of Global Marketing Partnerships Mark Tatum. “In further to a clever participation that Kia has determined on a justice with a Kia NBA Performance Awards, a association will assistance make a outrageous disproportion in a lives of many people in a village by apropos a partner of a NBA Cares initiative.”

The initial Countdown to Kia NBA Tip-Off special enclosed a 30 notation examination of a noted moments from final deteriorate – from Kobe Bryant’s fibre of buzzerbeaters to Kevin Durant’s dermatitis deteriorate to an epic seven-game NBA Finals along with a special approval of a 2009-10 Kia NBA Performance Award winners. The second special, on Oct. 24, facilities an hourlong preview of a arriving 2010-11 deteriorate – an all-access pass to training camps around a league; a demeanour during a long-awaited comebacks of Yao Ming, Blake Griffin and George Karl; and other tip storylines to watch out for in a arriving year.

As partial of a automaker’s activities around NBA All-Star and NBA Cares, it will offer as an associate partner of an NBA Cares eventuality annually during NBA All-Star. Kia will also turn a pretension partner of a Kia NBA All-Star MVP award, that a joining presents immediately following a NBA All-Star Game.

Also as partial of this new agreement, a NBA Performance Awards, that embody 4 of a league’s many prestigious year-end honors – Most Valuable Player, Most Improved Player, Sixth Man Award, and Defensive Player of a Year, along with a Eastern and Western Conference Players of a Month will be renamed a “Kia NBA Performance Awards.” As partial of a Kia NBA Performance Awards, Kia will continue to present a mint car to a gift of a player’s choice on interest of a 4 season-end endowment winners.

Throughout a partnership, Kia will continue to rise innovative programming, advertisements, sweepstakes, and activities during pivotal points of a NBA season, including a NBA Playoffs and The Finals.

About a NBA
The NBA, founded in 1946, is a veteran sports joining and tellurian business that facilities 30 teams in a United States and Canada. During a 2010-11 season, NBA games will strech 215 countries and territories in some-more than 40 languages. Last season, NBA rosters featured 79 general players from 35 countries and territories. NBA sell is sole in some-more than 100,000 stores in 100 countries on 6 continents. NBA.com averages some-more than 26 million page views per day, with some-more than 50 percent of a site’s visitors entrance from outward of North America. Through NBA Cares, a league, a teams and players have donated than $145 million to charity, finished some-more than 1.4 million hours of hands-on village service, and combined some-more than 525 places where kids and families can live, learn, or play.

About Kia Motors America
Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 725 dealers around a United States. For 2009, KMA accessible a 15th uninterrupted year of increasing U.S. marketplace share and recently achieved a best entertain of sales ever in 2010. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline “The Power to Surprise.”

Kia Motors America is a Official Automotive Partner of a NBA. Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com.For media information, including photography, revisit www.kiamedia.com.

1 2011 Kia Optima approaching to arrive in sell showrooms Nov 2010

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