Kia Motors’ "Kia Rio Windows Down" Playlist on Spotify Gains Momentum as Facebook Users Submit Their Favorite Songs

Posted on 13. Mar, 2012 by in Kia Canada

KIA MOTORS’ “KIA RIO WINDOWS DOWN” PLAYLIST ON SPOTIFY GAINS MOMENTUM AS FACEBOOK USERS SUBMIT THEIR FAVORITE SONGS

Music Enthusiasts Propose Top Songs for a Ultimate “Sing during a Top of Your Lungs” Online Playlist

  • Kia is a initial U.S. automobile manufacturer to emanate a one-of-a-kind playlist on Spotify strain streaming service

  • Songs can be nominated by Apr 15 on a Kia Rio Facebook page and common opposite amicable networks
  • IRVINE, Calif., Mar 13, 2012 – In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are formulating a one-of-a-kind online playlist, patrician “Kia Rio Windows Down,” by Spotify, a award-winning digital strain use that embraces pity strain and conference marks now by attack play on any strain post or posting marks on Facebook and Twitter. Since a acquiescence duration began on a Kia Rio Facebook page in February, some-more than 1,100 songs have been submitted for inclusion on a playlist on Spotify, with strain selections totaling 15 hours of strain and an normal of 24 mins of time spent per user listening to a playlist, that provides an sourroundings for users to listen, discover, and share a singular playlist with their friends. To emanate a ideal playlist for a joyride in a all-new Kia Rio subcompact, songs from Spotify’s library of some-more than 15 million marks can be submitted for a playlist until Apr 15, and will sojourn on a Spotify height indefinitely.

    “From a ‘Share Some Soul’ ad featuring LMFAO’s ‘Party Rock Anthem’ to Mötley Crüe belting out ‘Kickstart My Heart’ in final month’s Super Bowl commercial, strain plays an vicious purpose in Kia’s selling efforts and being a initial in a automobile attention to partner with Spotify continues that trend,” pronounced Michael Sprague, clamp president, selling communications, KMA. “Spotify is an innovative strain service, and aligning with a new height that embraces a pity of strain was a healthy fit for Kia to extend a Rio launch. Being a initial to emanate a car-centric playlist on Spotify in a U.S. increases Kia’s communication with a aim audiences that are ardent about strain and amicable media.”

    About a Kia Rio 5-Door and Rio Sedan
    Available in a sedan or hatchback configuration, a eco-friendly Rio and Rio 5-door offer 3 trims LX, EX and SX and are versed with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with a choice of possibly a six-speed primer delivery (LX only) or fit six-speed automatic. One of usually dual vehicles in a shred to offer a GDI engine, a 2012 Rio provides an mouth-watering multiple of energy and fuel efficiency, achieving customary class-leading 138 horsepower1 while progressing a customary class-leading fuel economy rating of 30/40 mpg (city/highway)2.

    Kia’s Unprecedented Growth
    Kia Motors is a one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA
    recorded a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality3 and a industry’s top code faithfulness ranking4. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds a company’s dual best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan5. Kia’s value and technology-laden 2012 indication year lineup
    also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website www.kia.com. For media information, including photography, revisit www.kiamedia.com.

    About Spotify
    Spotify is an award-winning digital strain use that gives we on-demand entrance to over 15* million tracks. Our dream is to make all a world’s strain accessible now to everyone, wherever and whenever they wish it. Spotify creates it easier than ever to discover, conduct and share strain with your friends, while creation certain that artists get a satisfactory deal.
    * Number of marks protected globally. Catalogue distance varies in any country.

    Spotify is accessible in 12 countries: USA, UK, Sweden, Finland, Norway, Denmark, France, Switzerland, Austria, Belgium, The Netherlands and Spain, with some-more than 10 million active users, and over 3 million profitable subscribers.
    www.spotify.com


    1 Class-leading horsepower explain for 1.6L GDI engine formed on comparison of 2012 subcompacts as of Feb 2012
    2 Class-leading fuel economy explain for 1.6L GDI engine formed on comparison of 2012 subcompacts as of Feb 2012. 2012 EPA fuel economy estimates are 30 mpg/city and 40 mpg/hwy with 1.6L GDI engine. Actual mileage will vary.
    3 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
    4 Source: Experian Automotive Q2 2011 marketplace analysis.
    5 The Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built during KMMG

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