Kia Motors Partners With Scripps Networks Digital To Support Launch Of All-New 2010 Kia Forte

Posted on 19. Aug, 2009 by in Kia Canada


  • Kia-sponsored Whats Your Forte sweepstakes offers some-more than $10,000 in prizes
  • Custom combined Pantry Genie interactive ad section creates formulation cooking a snap
  • IRVINE, Calif., Aug 19, 2009 Kia Motors America (KMA) has partnered with Scripps Networks Digital to extend a launch of a all-new 2010 Kia Forte compress sedan, that is dubbed The First of Its Kind for a singular multiple of customary technology, convenience, comfort and reserve features. The partnership includes: Whats Your Forte sweepstakes on and, abounding media units with a tradition recipe generator on, sponsorship of FoodNetwork.coms Recipe of a Day widget, imitation ads and on-air spots.

    “Exposing a Kia code to a far-reaching accumulation of ardent and unsentimental people who spin to Scripps Networks websites including and is a healthy fit for a Forte, that defies expectations and stands out from a crowd, pronounced Michael Sprague, clamp boss of marketing, KMA. A initial of a kind, Fortes trailblazing comfort, record and extensive reserve facilities make it an appealing and cost-effective solution, that meets a needs of value-conscious consumers.

    The Whats Your Forte sweepstakes on and helps do-it-yourselfers pursue their passions with useful tips and recommendation in a accumulation of categories, including cooking, home alleviation and gardening. The sweepstakes offers a accumulation of prizes, including some-more than $10,000 in prizes. The initial place leader receives a $5,000 present card, a second place leader is awarded iRobot products, and weekly winners get $500 present cards from Williams-Sonoma, Crate Barrel, Lowe’s or Home Depot. Print and on-air spots will expostulate recognition of a sweepstakes.

    The Pantry Genie is an interactive abounding media ad section tradition combined for a Kia debate that will beget recipes for a user formed on one of 12 customary cupboard mixture selected. Kia Motors’ tagline is a energy to surprise, continued Sprague. The artistic Pantry Genie a wizards during Scripps Networks have churned adult for Kia Motors works by generating startling cooking combinations done with mixture many people have on palm in their pantry. It is ideal for a assembly and right on aim with a Kia Motors message.

    Kia Motors also will be sponsoring a renouned “Recipe of a Day” widget. The downloadable widget offers a new favorite cook and recipe from each day.

    About a Kia Forte

    The all-new Forte is dubbed a initial of a kind, charity an considerable multiple of customary technology, convenience, comfort and reserve facilities never before seen in a compress sedan category. Available in 3 trims, LX, EX and SX, pricing for a all-new compress sedan starts during $13,6951 for a LX trim, $15,795 for a EX trim and $17,195 for SX models. LX and EX models come versed with a 2.0-liter four-cylinder engine while SX models residence a some-more absolute 2.4-liter four-cylinder, both engines means to grasp during slightest 31 mpg (highway).

    About Kia Motors America

    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 630 dealers via a United States. For 2008, KMA accessible a 14th uninterrupted year of increasing U.S. marketplace share. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline The Power to Surprise.

    Kia Motors America is a “Official Automotive Partner of a NBA.” Information about Kia Motors America and a full car choice is accessible during a Web site For media information, including photography, revisit

    1 Starting during MSRPs excludes burden ($695), title, taxes, license, options and play charges. Actual prices set by play and might vary.

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