Kia Motors’ Record Dec Sales Increase by 42.5 Percent; Fast-Growing Kia Achieves All-Time Best Full-Year Sales and Market Share in 2011

Posted on 04. Jan, 2012 by in Kia Canada

KIA MOTORS’ RECORD DECEMBER SALES INCREASE BY 42.5 PERCENT;
FAST-GROWING KIA ACHIEVES ALL-TIME BEST FULL-YEAR SALES AND MARKET SHARE IN 2011

Kia Surpassed 485,000 Annual Sales for a First Time and Gained U.S. Market Share for a 17th Consecutive Year; Soul Tops 100,000 Units for a First Time
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  • Award-winning Optima famous for atmospheric interior and fun-to-drive performance

  • Optima was recently combined to a prolongation line during Kia Motors’ production trickery in West Point, Georgia
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    IRVINE, Calif., Jan 4, 2012 – After leading a all-time best annual sales sum in a initial 9 months of 2011, Kia Motors America (KMA) currently reported record Dec sales of 43,390 units, a 42.5-percent boost over a same duration in 2010, that contributed to a brand’s best-ever full-year sales of 485,492 vehicles. Kia, one of a fastest flourishing automobile companies in a U.S.1, has achieved 16 true monthly sales records, and 2011’s 36.3-percent sales boost over 2010 distant outpaced a industry. KMA’s rare gains follow an assertive three-year method of new automobile introductions that began with a Soul in 2009. In 2011, a renouned civic newcomer automobile became KMA’s second automobile to surpass sales of 100,000 units. Kia’s U.S.-built* products Optima and Sorento continued to be a brand’s best performers for a third uninterrupted month, with Optima commanding a sales draft for a initial time given a introduction in late 2010. Kia’s U.S. marketplace share has risen for 17 true years, including a 78-percent boost given 2008 to today’s 3.8-percent2.

    “Kia is a many opposite association than only 3 years ago, and with one of a youngest and many acclaimed automobile lineups in a industry, Kia’s patron faithfulness rate has dramatically softened and during a same time, some-more new automobile shoppers are looking during Kia than ever before as evidenced by a estimable sales and marketplace share gains in 2011,” pronounced Byung Mo Ahn, organisation boss and CEO of KMA and KMMG. “The Kia code is built on a joining to charity a business high-quality, stylish, fun-to-drive and fuel fit vehicles that are packaged with a latest technologies, amenities and reserve features, and we will continue to broach on that guarantee in 2012 and into a destiny with a introduction of some-more new models.”

    Kia’s Unprecedented Growth
    Kia Motors is a one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality3 and a industry’s top code faithfulness ranking4. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds a company’s dual best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan5. Kia’s value and technology-laden 2012 indication year lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, all-new Rio and Rio5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website www.kia.com. For media information, including photography, revisit www.kiamedia.com.

    * Assembled in a United States from U.S. and globally sourced parts. Optima Hybrid will not be built in a USA.
    1 Based on comparison of 12-month sell sales from Sep 2007 to Sep 2011 of all U.S. automotive brands and 5-year normal sales growth.
    2 Through Nov. 2011.
    3 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study
    4 Source: Experian Automotive Q2 2011 marketplace analysis
    5 Optima Hybrid is not built during KMMG

     
    MONTH OF DECEMBER
    YEAR-TO-DATE
    Model
    2011
    2010
    2011
    2010
    Rio
    2,155
    944

    20,111

    24,619

    Spectra

    1


    272
    Forte
    4,730
    5,694

    76,295
    68,500
    Optima
    10,704
    3,106

    84,590
    27,382
    Amanti
    3
    1

    8
    281
    Sportage
    3,617
    2,560

    47,463
    23,873
    Sorento
    10,663
    9,803

    130,235
    108,985
    Sedona
    1,865
    1,672

    24,047
    21,823
    Rondo
    2
    64

    47
    3,588
    Borrego
    27
    232

    429
    9,835
    Soul
    9,624
    6,367

    102,267
    67,110
    Total
    43,390
    30,444

    485,492
    356,268

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