Kia Soul Commercial Named Automotive TV Ad Of The Year

Posted on 31. Mar, 2010 by in Kia Canada

  • Soul hamster debate contributed to clever sales for Kias affordable halo car

    NEW YORK, Mar 31, 2010 Already a target of countless accolades including a 2010 Automotive Excellence Award from Popular Mechanics and being famous as a Best Hatchback of 2010 by Cars.com, a new 2010 Kia Soul was respected nonetheless again currently during a Nielsen Automotive Advertising Awards eventuality in and with a New York International Auto Show when a TV blurb for a singly styled civic newcomer car was named Automotive Ad of a Year.

    Created by DavidGoliath, a Soul mark depicts city and suburban streets inhabited exclusively by hamsters who are mindlessly using in place inside their practice wheels until a fiery red Kia Soul pulls adult to a stoplight and a newcomer window rolls down to exhibit a contingent of paw-tapping, music-loving hamsters who have detected A New Way to Roll.

    Portraying Soul as a loll on wheels with a rarely specified audio complement that includes orator lights that kick to a kick of a music, a hamsters incline their heads to 4 opposite strain outlines that seem in somewhat opposite versions of a mark to keep any observation fresh. Viewers with a pointy eye can code strain and artist information on a hamsters iPod screen, and a debate extended online with any lane accessible for download during www.kiasoul.com.

    The Soul was designed to mount out in a sea of oneness and that same truth guided a artistic growth of a hamster debate and to position Soul as Kias affordable halo vehicle, pronounced Michael Sprague, clamp president, marketing, Kia Motors America. Soul was a initial car to emerge from Kias design-led transformation, and a hamsters fast became a viral success and grabbed a courtesy of immature and young-at-heart buyers looking for something with a singular celebrity and incited Soul into an overnight sales success story for a brand.

    The Nielsen Automotive Advertising Awards are formed on formula from Nielsen IAGs National Ad Effectiveness Study that employs an online row of TV viewers who have watched programs within a healthy observation sourroundings (as against to a clinical investigate environment) in a past 24 hours. Panelists answer consult questions about a programs they watched and a commercials they were unprotected to. Finalists for a 2010 IAG Automotive Advertising Awards are energetic formed on ad opening formula from commercials that were launched in calendar year 2009

    “Truly effective promotion starts with a good artistic idea,” pronounced Nielsen Automotive President Lois Miller, “When we mix that thought with a noted and singular offshoot that grabs viewers attention, we are going to get a formula that we saw from Kia this year.”

    Soul offers an measureless volume of character and value on tip of an endless list of customary reserve comforts certain to interest to all consumers looking for a well-equipped car matched to their personalities, including front chair active headrests, twin front modernized airbags, front seat-mounted and full-length side screen airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and back press zones, side-impact doorway beams, an impact-absorbing steering mainstay and Lower Anchors and Tethers for Children (LATCH) complement also come standard.

    Available in 4 trims, Soul, Soul+, Soul! (exclaim) and Soul sport, a five-door hatchback offers an appealing starting cost next $14,0001 as good as singular and practical style. Designed with a immature and young-at-heart in mind, Soul presents an measureless volume of style, value and duty with a comparatively tiny footprint and surprisingly atmospheric interior. Passengers will find comfort Souls ample cabin, utility from Souls fit load conduit with 14 storage zones and will advantage from countless customary preference features, including an AM/FM/CD/MP3 audio complement given with SIRIUS Satellite Radio capabilities (including a 3 month nominal subscription)2 , and USB and auxiliary submit jacks in a core console with full iPod3 and MP3 controllability around a audio conduct section and steering circle controls (achieved with an discretionary Kia appendage cable).

    KMA has expelled 3 special book Souls Denim, Ignition and Shadow Dragon formed on a Soul+ trim, including Denim Soul, Ignition Soul and many recently Shadow Dragon Soul. Offering consumers even some-more ways to personalize a Soul, any special book comes with a possess singular extraneous tone and packaging.

    Kia Product Line

    Kia Motors is in a midst of a dramatic, design-led transformation, that has been delivering boldly styled vehicles in several critical segments during accurately a right time, contributing to a brands continued gains in U.S. marketplace share. The car line comforts a stylish Forte compress sedan and two-door Forte Koup, a rarely personalizable Soul, organic Rondo CUV, award-winning Sedona minivan, eloquent Optima midsize sedan and versatile nonetheless fuel-efficient Rio and Rio5 subcompacts. The launch of a all-new 2011 Sorento CUV, a central car of a NBA and a initial car to be fabricated during Kia Motors Manufacturing Georgia4, Kias initial U.S.-based production comforts in West Point, Georgia, serve enhances a lineup.

    About Kia Motors America

    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 670 dealers via a United States. For 2009, KMA accessible a 15th uninterrupted year of increasing U.S. marketplace share and recently achieved a best entertain of sales ever. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline The Power to Surprise.

    Kia Motors America is a “Official Automotive Partner of a NBA.” Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.

    1 Price is manufacturers suggested sell cost (MSRP) for bottom model, excludes end and doing charges of $695, taxes, pretension and permit fees, additional options and tradesman charges. Actual prices set by retailer.
    2 Customers contingency replenish SIRIUS subscription after hearing duration if they wish to keep service. SIRIUSs three-month nominal subscription not accessible in Canada, AK, or HI. For full terms and conditions greatfully revisit Sirius.com. SIRIUS, XM and all associated outlines and logos are trademarks of SIRIUS XM Radio Inc. and a subsidiaries.
    3 Optional Kia appendage wire compulsory for iPod mobile digital device connectivity. Cable and iPod sole separately. iPod is a purebred heading of Apple Inc.
    4 Kia vehicles fabricated during a Kia U.S. plant are fabricated in a U.S. with U.S. – and globally sourced parts.

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