Kia Soul TV Commercial Named "Automotive Ad of a Year" by The Nielsen Company

Posted on 20. Apr, 2011 by in Kia Canada


Music-Loving Hamsters Strike Again and Earn Kia’s Five-Door Hatchback a Award for Second Consecutive Year

  • “This or That” ad mark featured renouned civic beats and rapping hamsters
  • Popular selling campaigns minister to increasing code recognition and record sales

NEW YORK, Apr 20, 2011 – Kia Motors’ friendly hamsters have finished it again earning a follow-up promotion debate for a brand’s musty Soul, patrician “This or That,” a rarely desired “Automotive Ad of a Year” endowment by The Nielsen Company for a second year in a quarrel during a rite currently during a 2011 New York International Auto Show. Together, a renouned “This or That” mark and a strange “A New Way To Roll” debate have contributed to poignant increases in consumer awareness, notice and care of a Kia brand, and led to record sales of a Soul civic newcomer vehicle. In March, a Soul became a second Kia car to sell some-more than 10,000 units in a singular month, and year-to-date sales are adult 50.8 percent.

The “This or That” campaign, a second section of a Kia Soul hamster story combined by DavidGoliath, depicts a endearing hamsters pushing by city streets to a balance of a hip-hop strain “The Choice is Yours” by Black Sheep, deftly comparing “This,” a musty and singly styled Soul, to “That,” a series of tedious and paltry appliances on wheels, card boxes or hamster wheels. The mark debuted on wire during a finish of May 2010 as an prolongation of a initial Soul mark to underline a hamsters in “A New Way to Roll,” that decorated tedious city and suburban streets inhabited exclusively by hamsters who are mindlessly using in place in their practice wheels until a fiery red Kia Soul pulls adult to a stoplight and a newcomer window rolls down to exhibit a contingent of paw-tapping, music-loving hamsters who have in fact found “A New Way to Roll.”

“Designed to mount out in a sea of sameness, Soul’s singular celebrity is reflected in a out-of-the-box ad campaigns that continue to ring with consumers and critics and have driven record car sales for a Kia brand,” pronounced Michael Sprague, clamp president, selling communications, Kia Motors America. “As a car that began Kia’s design-led transformation, a Soul was a diversion changer for a Kia code and a promotion is a thoughtfulness of a enterprise to keep Soul fresh, fun and applicable in today’s marketplace.”

Available in 4 trims, Soul, Soul+, Soul! (exclaim) and Soul sport, a five-door hatchback offers an appealing starting cost next $14,0001 as good as singular and practical style. Designed with a immature and young-at-heart in mind, Soul presents particular style, value and duty with a comparatively tiny footprint and surprisingly atmospheric interior. Passengers will find comfort in Soul’s ample cabin, utility from Soul’s fit load conduit with 14 storage zones and will advantage from countless customary preference features, including an AM/FM/CD/MP3 audio complement given with SiriusXM Satellite Radio capabilities (including a 3 month nominal subscription)2, and USB and auxiliary submit jacks in a core console with full iPod3 and MP3 controllability around a audio conduct section and steering circle controls (achieved with an discretionary Kia appendage cable).

In 2012 Soul also will accept Kia’s initial in-car hands-free communication and party system, UVO powered by Microsoft4, that will concede drivers to safely and well correlate with a in-vehicle technologies while gripping their hands on a circle and eyes on a road.

Soul offers an measureless volume of character and value on tip of an endless list of customary reserve facilities certain to interest to all consumers looking for a well-equipped car matched to their personalities, including front chair active headrests, twin front modernized airbags, front seat-mounted and full-length side screen airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and back press zones, side-impact doorway beams, an impact-absorbing steering mainstay and Lower Anchors and Tethers for Children (LATCH) complement also come standard.

Following a success of a initial 4 special book Souls Denim, Ignition, Shadow Dragon and Ghost formed on a Soul+ trim, KMA is releasing dual some-more special book Souls5 in 2011, White Tiger and Hamstar. Offering consumers even some-more ways to personalize a Soul, any special book comes with a possess singular extraneous tone and packaging.

2011 Kia Motors America Product Line

Kia’s indication year 2011 car line includes a Sorento CUV, Sportage compress CUV, Optima midsize sedan, Soul civic newcomer vehicle, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 730 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2010, KMA accessible a best-ever U.S. sales and 16th uninterrupted year of increasing U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve facilities and new technologies.

Information about Kia Motors America and a full car choice is accessible during a Web site For media information, including photography, revisit

1 Price is manufacturer’s suggested sell cost (MSRP) for bottom model, excludes end and doing charges of $695, taxes, pretension and permit fees, additional options and tradesman charges. Actual prices set by retailer.
2 SIRIUS, XM and all associated outlines and logos are trademarks of SIRIUS XM Radio Inc. and a subsidiaries. SIRIUS Radio requires a subscription, sole alone after 3-month hearing subscription enclosed with car purchase. Prices and programming are supposing by SIRIUS and are theme to change. Subscriptions governed by SIRIUS Terms Conditions accessible during SIRIUS Radio U.S. use accessible usually to those during slightest 18 years of age in a 48 constant United States, D.C., and Puerto Rico (with coverage limitations).
3 Optional Kia appendage wire compulsory for iPod mobile digital device connectivity. Cable and iPod sole separately. iPod is a purebred heading of Apple Inc.
4 Microsoft is a purebred heading of Microsoft Corporation in a United States and/or other countries.
5 Special Edition Soul vehicles will have singular accessibility while reserve last. Vehicles will not be accessible in all regions. See your internal Kia play for details.

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