Kona Iron Man Edition SUV Makes Global Debut during 2018 San Diego Comic-Con

Posted on 04. Aug, 2018 by in Hyundai Canada

07/19/2018, San Diego, CA

  • Unique Interior and Exterior Design Cues Inspired by a Iconic Iron Man Suit
  • Kona Iron Man Edition to be “Built-to-Order” with Limited Global Production

SAN DIEGO, Calif.,
July 19, 2018“My armor’s maneuverable, fast, and lots of fun during parties,” – Tony Stark. In Stark-like fashion, Hyundai currently denounced a special book Iron Man-inspired Kona SUV on a opening day of San Diego Comic-Con 2018. Taking core theatre during a Marvel booth, a Kona Iron Man Edition facilities both extraneous and interior pattern elements that closely resemble and give a curtsy to a energetic Iron Man suit. The Kona Iron Man Edition will be accessible to business around a singular tellurian prolongation run. Production is scheduled to start in December, with a initial units accessible in a initial entertain of 2019. For some-more details, revisit KonaIronManEdition.com.

“Hyundai’s ongoing partnership with Marvel is a good approach for us to turn a partial of what people are meddlesome in and rivet with a rarely ardent fan base,” pronounced Vice President Minsoo Kim, conduct of Marketing Division, Hyundai Motor Company. “Our attribute is some-more than only product chain as we aim to emanate tradition practice that ring with a Marvel audience. The Kona Iron Man Edition is a ideal instance of consistent a dual worlds together into one special automobile that we wish will excite fans of both brands all around a globe.”

“Hyundai is vehement to work with Marvel on a Kona Iron Man Edition; it unequivocally is a ideal crush up,” pronounced Dean Evans, arch selling officer, Hyundai Motor America. “The initial time we saw a Kona, we knew a unique, imperishable pattern drew a constrained similarity to a clever and iconic Iron Man suit. There is also a good synergy between a fun and brave inlet of a Kona and a witty nonetheless confidant impression of Iron Man/Tony Stark. The outcome is a conspicuous special book that we’re certain will interest to Marvel fans and SUV enthusiasts alike.”

“Seeing this automobile come to life is like wish accomplishment for so many of us,” pronounced Mindy Hamilton, Marvel’s SVP of Global Partnerships Marketing. “When we grow adult reading comics, we dream of saying that record and those inventions turn reality. We wish that everybody has only as many fun jumping into this one-of-a-kind automobile as they would putting on a tangible Iron Man fit of armor!”



On a outside, a Kona Iron Man Edition has a singular front-lighting signature, including a tradition daytime using light form that closely resembles a facemask and eye figure of a Iron Man suit. This figure is immediately tangible and is one of a pivotal pattern inspirations for Kona.

Besides a front fascia pattern and singular lighting signature, other Stark-like flourishes embody an Iron Man facade pattern on a roof, a singular V-shaped hood garnish, front-fender Iron Man facade badging, Stark Industries reduce fascia and back doorway decals, Iron Man-engraved headlamp inner surfaces, tradition 18-inch amalgamate wheels with Iron Man facade core caps, an Iron Man cast for a D-pillars, and a dim chrome front grille. The extraneous tone is an disdainful Iron Man red with matte gray.

Inside, Tony Stark’s signature adorns a instrument row alongside a singular Iron Man change push knob, a special Head’s Up Display and core smoke-stack featuring Iron Man visible graphics, and a tradition chair design.

The Kona Iron Man Edition is a latest plan to emerge from a ongoing partnership between Marvel and Hyundai. This summer, a all-new 2019 Veloster Turbo appears in Marvel Studios’ Ant-Man and The Wasp. That formation was accompanied by a entirely integrated selling debate that enclosed new commercials and an interactive sweepstakes charity fans a possibility to attend a pre-release screening of a film.


About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned auxiliary of The Walt Disney Company, is one of a world’s many distinguished character-based party companies, built on a proven library of some-more than 8,000 characters featured in a accumulation of media over seventy-five years. Marvel utilizes a impression franchises in entertainment, chartering and publishing. For some-more information revisit marvel.com. © 2018 MARVEL

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