Munich. John Cooper Works, the exciting performance
sub-brand of long-standing British brand MINI, has launched a
redesigned brand page. With its own separate area on the mini.com
website, the new brand page creates a stage for the love of dynamic
performance, race feeling and driving fun, as well as the brand’s
signature go-kart feeling. Just in time for the completion of the John
Cooper Works family with the new MINI John Cooper Works Countryman the
sub-brand gets an brand-adequate online platform.
With strong visuals, emotional content and innovative features, the
new John Cooper Works brand page provides a modern and contemporary
platform that gives the dynamic sub-brand a consistent look. The focus
is on the four unique John Cooper Works models, which anyone with an
interest can experience in the most authentic way.
The new brand page delivers different kinds of emotional content: A
slideshow with historical images showcases the long motor-racing
history of John Cooper Works and motorsports pioneer John Cooper, as
well as the legendary rally successes of the classic Mini. Info-boxes
provide insights into equipment details, technical features and the
design language of the John Cooper Works model line-up.
A particular highlight is a video clip of a MINI John Cooper Works
3-Door driving through the famous tunnel along the shore of Lake Garda
in Italy – bringing to life the intense engine sound that is part of
the unique John Cooper Works feeling.
The 360° interior view allows visitors to the brand page to take a
closer look inside all John Cooper Works models and focus in on the
smallest detail. Prospective buyers can check out specific equipment
options, such as the John Cooper Works sports seats and leather
steering wheel.
“With the relaunch of the brand page, we wanted to show what John
Cooper Works is made of: A genuine enthusiasm for race feeling – and
the technological racing know-how that comes from a long tradition,”
explained Steve Ambeau, head of MINI Digital Marketing.
The agency in charge of implementing the brand page was TRACK of Hamburg.
If you have any questions, please contact:
BMW Group Corporate Communications
Bernhard Ederer, Corporate Communications, Press Spokesperson BMW
Group Marketing and BMW Group Sales Germany
Bernhard.Ederer@bmw.de,
Tel: +49 89 382-28556, Fax: +49 89 382-24418
Media website: www.press.bmw.de
Email: presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax for the financial
year 2015 was approximately € 9.22 billion on revenues amounting to €
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of 122,244 employees.
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