Luxury, elegance and dynamism by tradition: The BMW 7 Series Edition 40 Jahre.

Munich. For four decades now, the “7” in the model
designation of a BMW has been a worldwide recognised symbol of luxury,
driving pleasure and innovations. With its top-of-the-range models,
the premium car manufacturer showcases the latest results of its
outstanding technological competence and a profound understanding of
maximum comfort, progressive style and uncompromising quality. This
tradition-steeped combination of innovation and exclusivity still
strongly influences the character of the luxury sedans even in the
sixth model generation and with the BMW 7 Series Edition 40 Jahre, it
is currently expressed in a particularly concentrated way. With
exclusive exterior and interior design features, these edition models
emphasise the representative elegance and progressive styling of these
luxury sedans. The BMW 7 Series Edition 40 Jahre will be making its
world debut at the 2017 Frankfurt International Motor Show (IAA).

The BMW 7 Series Edition 40 Jahre models are being produced in a
limited quantity of 200 units and tailored to individual customer
specifications at the BMW Dingolfing plant, which has served as the
birthplace of these luxury sedans since as far back as 1977. The
know-how gained there in the production of exceptionally high-class
premium automobiles offers the ideal prerequisites for the production
of the anniversary edition, the exclusive character of which is
reflected, among other things, in extraordinarily sophisticated car
body paints and in meticulously crafted interior equipment details.
The edition models will be on offer from October 2017 with either a
standard or a long wheelbase in conjunction with all six, eight and
twelve-cylinder engines available for the BMW 7 Series (combined fuel
consumption: 12.8 – 2.1 l/100 km; combined CO2 emissions:
294 – 49 g/km) as well as with optional intelligent four-wheel drive
technology BMW xDrive and in the BMW iPerformance Automobile version
with a plug-in hybrid drive system.

Expressive body colours, exquisite materials, maximum
manufacturing precision.
Supreme presence, sporting
elegance and emotionally appealing aesthetics characterise the
exterior design of the current BMW 7 Series. In addition to the
generous amount of space and modern functionality, it is above all the
exquisite and meticulously processed materials that contribute towards
a feel-good ambience. The BMW 7 Series Edition 40 Jahre enhances the
fascinating aura of these luxury sedans first and foremost through
expressive car body colours. There is a choice of two variants. The
exclusive BMW Individual colour Frozen Silver metallic sets a markedly
progressive accent, its silk-matt sheen intensively emphasising the
controlled powerful design of the exterior surfaces. The exclusive BMW
Individual body colour Petrol Mica metallic takes up on the tradition
of discreet and elegant shades of blue used on the bodywork of BMW
luxury sedans. It fascinates through exceptional brilliance, appealing
iridescent effects and a unique impression of depth. The colours,
which are applied in a particularly elaborate process, come in
conjunction with the M Aerodynamics Package, the BMW high-gloss Shadow
Line and 20-inch BMW Individual light alloy wheels in a V spoke
design. A further exterior design feature is the edition signet
designed exclusively for the model anniversary and located on the B
pillar coverings and on the door sills.

Inside the edition models too, the combination of selected materials,
exclusive design and high-precision workmanship so characteristic of
BMW Individual equipment options provides for an outstandingly
sophisticated appearance. The BMW Individual full leather trim Merino
fine grain in the colour combination Smoke White/Cohiba or Smoke
White/Black with hand woven piping in Smoke White harmonises perfectly
with the BMW Individual Alcantara Smoke White roof liner. Moreover,
BMW 7 Series Edition 40 Jahre models are all fitted with comfort seats
both at the front and rear. BMW Individual interior trim strips are
offered either in a black piano lacquer finish or in the high-grade
wood finish Eucalyptus straight-grained Smoke Brown high gloss,
depending on the upholstery colour. Within the area of the instrument
panel on the front seat passenger side they boast an edition signet.
The exclusive flair is rounded off by two Smoke White comfort cushions
from the BMW Individual manufactory, which, like the headrests, also
bear the edition signet, as well as by floor mats in Smoke White with
either black or Cohiba brown edge binding respectively.

Redefining luxury – the BMW 7 Series’ mission over the past 40
years.
Exclusive design features contribute towards
the unique appearance and unmistakable interior atmosphere offered by
the edition models. All options from the range of special equipment
for the BMW 7 Series are available for an upgraded configuration
according to the customer’s personal preferences and with which
additionally enhanced driving pleasure and travel comfort can be
achieved. With that, the BMW 7 Series Edition 40 Jahre represents the
consistently further developed status of these luxury sedans as a
symbol of supreme styling and innovative technology over six model
generations. For four decades now and with its top-of-the-range
models, BMW has managed to create a brand-typical interpretation of
exclusive driving pleasure, whilst also giving the term luxury a new
meaning time and time again. In its latest generation, the still
existing balance between sportiness and elegant presence that is so
characteristic of the BMW 7 Series is bestowed with an additional
appeal through driver assistant systems with which BMW is assuming a
leading position on the way to fully automated driving, as well as
with connectivity solutions that seamlessly connect exclusive mobility
with the driver’s digital lifestyle. With systems such as the steering
and lane guidance assistant, which can be activated up to a speed of
210 km/h, and the lane departure assistant, available at speeds
between 70 and 180 km/h, the current BMW 7 Series achieves an
unrivalled level of functionality for the optimisation of comfort and
safety in varying traffic situations. The remote parking function,
which made its world debut in the current BMW 7 Series, is yet a
further innovation underlining BMW’s development expertise in the
field of automated driving.

Additionally, the personal digital mobility assistant BMW Connected
offers a networking technology that is unique in the automotive sector
and facilitates connectivity between the vehicle and individual end
devices such as the Smartphone and the Smartwatch via the flexible
platform Open Mobility Cloud, helping the driver reach his or her
destination comfortably and stress-free. Furthermore, the BMW 7 Series
is the only model in its competitive environment to feature the Remote
3D View function. This technology provides the driver with a live
image of the vehicle and its environment on the Smartphone.  

The classic luxury features also redefined in the new BMW 7 Series
include the ride comfort and well-being of passengers in the rear
compartment. The optional panorama glass roof Sky Lounge, Executive
Lounge Seating, Executive Lounge Rear Console and Rear Seat
Entertainment Experience featuring BMW Touch Command also set
standards in this field.

Pioneer of inspiring innovations.
By tradition,
the BMW 7 Series assumes a pioneering role for technological
innovations that ultimately also enhance driving pleasure in other
series and regularly set decisive impulses for the entire automotive
sector. Whether the Check Control System (1977), the first 12-cylinder
engine in a German post-war automobile (1987), the first integral
navigation system in a European production vehicle (1994), the
revolutionary iDrive operating concept, the BMW Online mobility
service including E-mail account (2001) or the premiere of
unrestricted Internet usage inside a vehicle (2008), path-breaking
innovations have been consistently first presented in a BMW 7 Series
across many generations. The list of technological milestones linked
to the history of the BMW 7 Series is therefore long and fascinating.

In order to continue with this tradition, the expertise gained from
the development of BMW i automobiles was also incorporated into the
current model generation. An intelligent material mix combining carbon
fibre reinforced plastic (CFRP), aluminium and steel into the bodywork
structure lends the BMW 7 Series a unique synthesis of solidness and
lightweight construction. BMW eDrive technology used on BMW
iPerformance plug-in hybrid models offers the promise of luxury
driving comfort that is also locally emission-free.

Irrespective of which engine variant the customer opts for, the BMW 7
Series completely redefines supreme driving pleasure also behind the
wheel. BMW gesture control made its world debut in the new BMW 7
Series. The Driving Experience Control feature also offers the
ADAPTIVE mode with which the vehicle set-up is adaptively oriented to
driving style and prevailing road conditions. Ride comfort and
sportiness benefit to an equal extent from the optional Executive
Drive Pro system with Active Roll Stabilisation. Moreover, when
launched, the current BMW 7 Series was the world’s first luxury sedan
to be equipped with laser light headlamps. BMW laser light with
anti-glare high beam BMW Selective Beam is available as an option.
Thanks to this technology, the range of the high beam vs. LED
headlights increases to as far as 600 metres – in the true sense of
the word a further pioneering innovation featured by the BMW 7 Series.

 

 

Further information on official fuel consumption figures, specific
CO2 emission values and the electric power consumption of new
passenger cars is included in the following guideline: “Leitfaden über
Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer
Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and
electric power consumption of new passenger cars), which can be
obtained from all dealerships, from the Deutsche Automobil Treuhand
GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and
at
http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)).