M Power meets mobile gaming: New BMW M2 Competition debuts in CSR Racing 2 from Zynga. Millions of gamers worldwide to knowledge new compress high-performance BMW in Augmented Reality forward of marketplace launch.

Posted on 25. Apr, 2018 by in BMW Canada

Munich. M energy on mobile: Millions of fans worldwide
will be means to probably expostulate the new BMW M2 Competition (combined fuel
expenditure with six-speed primer gearbox: 9.9 – 10.0 l/100 km;
total CO2 emissions: 225 – 228 g/km) in a renouned CSR Racing 2
(CSR2) mobile racing diversion only a few hours after a universe premiere at
a Beijing Motor Show. The team-work between BMW and Zynga will
concede gamers to transparent and expostulate a compress high-performance automobile in
opposite competition modes – prolonged before it hits genuine roads.



The CSR2 pattern group worked in tandem with BMW developers to bring
each fact of a BMW M2 Competition to a game. From a new front
apron and enlarged, redesigned BMW kidney grille in high-gloss black
to a discretionary new M Sport bucket-style seats, to a new and
disdainful Hockenheim Silver lead extraneous paint colour: Every
fact of a singular BMW M2 Competition was meticulously recreated in
a racing game. The best approach to knowledge a pattern and new
apparatus options is by regulating CSR2’s latest feature: Augmented Reality
Mode, that practically inserts a indication into a vicinity and
allows it to be noticed from all sides.

“We’re vehement to move a ultimate pushing knowledge of a BMW M2
Competition to CSR2 drivers opposite a globe, even before it hits real
roads,” pronounced Tobias Weber, conduct of Entertainment Marketing and
International Product Placement for BMW. “Our growth group worked
in tandem with CSR2 to broach players a fully-charged exhilaration
of a BMW M2 Competition, digitally recreating a absolute engine,
neat pattern and unmatched ability only as it will seem on
real-world roads.”


The BMW M2 Competition will shortly turn a favourite with a gaming
community. The centrepiece is a new engine, formed on a expostulate train
from a BMW M3 and BMW M4. The twin-turbocharged straight-six engine
with M TwinPower Turbo record delivers 410 hp and takes a car
from 0 to 100 km/h in 4.2 seconds. For a initial time, BMW M2
drivers will be means to use dual selector switches in a central
console to directly adjust several characteristics and settings for
a engine, steering and Drivelogic functions, if M DCT is available.

“As a heading racing diversion on mobile, CSR2 is a perfect
height to deliver a BMW M2 Competition to automobile lovers around the
world,” pronounced Bernard Kim, President of Publishing for Zynga. “We’re
unapproachable to partner with BMW in reimagining how heading auto
manufacturers deliver their new vehicles to tellurian audiences by
giving a players a ability to knowledge a BMW M2 Competition
during a tellurian unveil.” 

Since a launch of a initial in-game BMW automobile indication in CSR2:

  • Players have competed in over 1.88 billion in-game BMW races
  • On average, there are over 3 million in-game BMW races each day
  • CSR2 players possess over 85 million in-game BMW cars with over
    26.5 million CSR2 players owning their possess in-game BMW


CSR2 is accessible to download for giveaway on a App
Store for iPhone and iPad
and Google
. For some-more information about CSR2, revisit a game’s
village channels on Facebook, Twitter, Instagram and YouTube.

More information about a BMW M2 Competition is accessible in a BMW
Group PressClub



If we have any questions, greatfully contact:


Corporate Communications


Julian Hetzenecker, Business and Finance
Communications, Julian.Hetzenecker@bmw.de

Telephone: +49 89 382-39229


Micaela Sandstede, Business and Finance Communications, Micaela.Sandstede@bmw.de

Telephone: +49 89 382-61611


Media website: www.press.bmw.de

Email: presse@bmw.de




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