Munich. M power on mobile: Millions of fans worldwide
will be able to virtually drive the new BMW M2 Competition (combined fuel
consumption with six-speed manual gearbox: 9.9 – 10.0 l/100 km;
combined CO2 emissions: 225 – 228 g/km) in the popular CSR Racing 2
(CSR2) mobile racing game just a few hours after its world premiere at
the Beijing Motor Show. The cooperation between BMW and Zynga will
allow gamers to unlock and drive the compact high-performance car in
different race modes – long before it hits real roads.
The CSR2 design team worked in tandem with BMW developers to bring
every detail of the BMW M2 Competition to the game. From the new front
apron and enlarged, redesigned BMW kidney grille in high-gloss black
to the optional new M Sport bucket-style seats, to the new and
exclusive Hockenheim Silver metallic exterior paint colour: Every
detail of the unique BMW M2 Competition was meticulously recreated in
the racing game. The best way to experience the design and new
equipment options is by using CSR2’s latest feature: Augmented Reality
Mode, which realistically inserts the model into its surroundings and
allows it to be viewed from all sides.
“We’re excited to bring the ultimate driving experience of the BMW M2
Competition to CSR2 drivers across the globe, even before it hits real
roads,” said Tobias Weber, head of Entertainment Marketing and
International Product Placement for BMW. “Our development team worked
in tandem with CSR2 to deliver players the fully-charged exhilaration
of the BMW M2 Competition, digitally recreating its powerful engine,
sleek design and unmatched ability just as it will appear on
real-world roads.”
The BMW M2 Competition will soon become a favourite with the gaming
community. The centrepiece is its new engine, based on the drive train
from the BMW M3 and BMW M4. The twin-turbocharged straight-six engine
with M TwinPower Turbo technology delivers 410 hp and takes the car
from zero to 100 km/h in 4.2 seconds. For the first time, BMW M2
drivers will be able to use two selector switches in the central
console to directly adjust various characteristics and settings for
the engine, steering and Drivelogic functions, if M DCT is available.
“As the leading racing game on mobile, CSR2 is the perfect
platform to introduce the BMW M2 Competition to car lovers around the
world,” said Bernard Kim, President of Publishing for Zynga. “We’re
proud to partner with BMW in reimagining how leading auto
manufacturers introduce their new vehicles to global audiences by
giving our players the ability to experience the BMW M2 Competition
during its global unveil.”
Since the launch of the first in-game BMW car model in CSR2:
- Players have competed in over 1.88 billion in-game BMW races
- On average, there are over three million in-game BMW races every day
-
CSR2 players own over 85 million in-game BMW cars with over
26.5 million CSR2 players owning their own in-game BMW
CSR2 is available to download for free on the App
Store for iPhone and iPad and Google
Play. For more information about CSR2, visit the game’s
community channels on Facebook, Twitter, Instagram and YouTube.
More information about the BMW M2 Competition is available in the BMW
Group PressClub.
If you have any questions, please contact:
Corporate Communications
Julian Hetzenecker, Business and Finance
Communications, Julian.Hetzenecker@bmw.de
Telephone: +49 89 382-39229
Micaela Sandstede, Business and Finance Communications, Micaela.Sandstede@bmw.de
Telephone: +49 89 382-61611
Media website: www.press.bmw.de
Email: presse@bmw.de
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