Maximise a knowledge – concentration on a essential. The new MINI Lifestyle Collection.

Posted on 29. Sep, 2016 by in BMW Canada

Munich/Paris. At a Paris Motor Show, MINI will give
an disdainful preview of a MINI Lifestyle Collection
2016-2018
due to be denounced in November.
Featuring over 50 products, a new collection ranges from articles of
wardrobe to bags, cases and inventive equipment for bland use. A
special product operation for children rounds off a collection, along
with choice ways to get around on dual and 4 wheels for young
and aged MINI enthusiasts alike. The collection embodies MINI’s new
identity, that was suggested as partial of a brand’s refocus in June
final year. With a purify and undying stylistic idiom, distinctive
settlement and high-quality materials, a collection conveys MINI’s
settlement imagination and picture of itself as a code in ways that go beyond
a cars. The MINI Lifestyle Collection 2016-2018 will be accessible at
www.shop.mini.com and MINI dealers from November.

 

Contrast-rich settlement concept.

Although a articles in a new MINI Lifestyle Collection concentration on
a essentials, they are also full of typically MINI surprises.
Contrasts in form, colour and materials play a pivotal purpose here. One
underline of a collection is a interplay of colour accents – the
informed MINI “colour block”. The accent colours Aqua and Lemon team
adult with a underlying Black, White and Grey to emanate a compelling
colour concept. The bags and luggage pieces in a collection
ideally consolidate this approach. From wallets (MINI Wallet
Colour Block
) and accessible shoppers MINI Shopper
Colour Block
) to transport bags and hard-shell trolley cases
(MINI Cabin Trolley), business will find the
ideal object for roughly any occasion. The use of coated board ensures
a collection’s bags and relating accessories are robust,
water-repellent, stain-resistant – and rarely versatile.

 

Clever details.

In further to their crafty design, equipment in a new MINI Lifestyle
Collection exaggerate a high grade of functionality and many well
thought-out details. The mixed compartments in a bags, for
example, and a cleverly designed interior blueprint of a trolley
cases provoke tidiness and flexibility. A karabiner stitched into
each MINI bag, including a MINI Duffle Bag Colour Block,
MINI Overnight Bag Material Mix and MINI
Weekender Material Mix
, creates a hunt for keys a thing
of a past. And a collection’s accessories also exhibit clever
details. Interchangeable wristbands that come with a MINI
Watch
pierce variety, and a MINI Water Bottle Colour
Block
separates in a center to foster stuffing and cleaning.

 

Iconic MINI Signet.

In further to transport bags and accessories, a new MINI Lifestyle
Collection also includes a operation of clothing. With T-shirts,
sweatshirts and jackets, a collection offers a far-reaching preference of
equipment for men, ladies and children. The panoply also make use of the
colourful colours and richly resisting elements of a colour block,
and in further to a new MINI trademark and MINI lettering, they feature
a MINI signet. Introduced for a initial time with a MINI Lifestyle
Collection 2016-2018, a signet combines dual sets of MINI wings – one
a counterpart picture of a other – to emanate a hexagon shape. It serves as
a wallpaper imitation to accoutre equipment such as a MINI T-Shirt
Signet
. Similarly, a MINI signet can cover a whole product
or outdoor surface, such as a contemplative cloaking of a MINI
Umbrella Foldable Signet
or woven settlement of the
MINI Blanket Signet. The blanket’s water-repellent
bottom provides a ideal underlayer for picnics or a night during an
alfresco cinema.

 

British flair.

The new Lifestyle Collection also sees a MINI code championing its
British origins. Take a MINI Teapot and matching
MINI Cup Colour Block, which showcase British tea
enlightenment from their possess sold perspective. And with the
MINI Travel Flask and MINI Travel
Mug
, users can even suffer a MINI tea rite on a move.
Pouring and re-sealing could not be easier interjection to a travel
flask’s crafty snap lock. And it goes but observant that both drinks
containers fit any MINI cupholder.

 

Responsible use of resources.

The new collection reflects a brand’s joining to regulating resources
responsibly. All a paper and timber in a products is FSC-certified,
and a acetate in a handmade Italian MINI Sunglasses
Aviator Colour Bock
and MINI Sunglasses Panto
Colour Block
is biodegradable. MINI is now also working
with a innovative element LEFA, a tolerable choice to
leather done from recycled leather. This element forms a basement of
a collection’s “Material Mix” array and is used in a MINI
Backpack
and MINI Laptop Bag, among other items.

 

Creative products for children.

The new MINI Lifestyle Collection also has something to offer the
youngest MINI enthusiasts. The MINI Colouring Car
Set
, for example, includes a MINI that can be fabricated out
of FSC-certified paper and phony in regulating high-quality “Stabilo
Woody 3 in 1” caricature pencils. So youngsters will have everything
they need to settlement and emanate a MINI of their own. The MINI
Kids Craft Sets
assistance children to build all from a
carwash to animals regulating dull domestic packaging. The sets not only
inspire creativity in a fun way, they also foster a responsible
use of resources.

 

The MINI Lifestyle Collection 2016-2018 will be accessible at
www.shop.mini.com and MINI dealers from November.

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