Mazda goes 3 for three, winning all categories entered for AJAC Canadian Car of a Year

Posted on 04. Dec, 2013 by in Mazda Canada

– Mazda3, Mazda3 Sport, and Mazda6 any win their particular categories
in hard-fought foe –

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RICHMOND HILL, ON, Dec. 3, 2013 /CNW/ – The Automobile Journalists
Association of Canada (AJAC) announced a difficulty winners from the
new Canadian Car of a Year TestFest event, and Mazda perceived a
series of trophies to supplement to a shelves. Three Mazda vehicles were
entered in 3 apart categories and, in a outrageous curtsy to a value
and peculiarity of Mazda’s new SKYACTIV-equipped vehicles, all 3 were
selected as a winners.

With dual wins in a Best New Small Car categories (under $21K and over
$21K), a Mazda3 in several forms has warranted 9 trophies in a ten
year history, winning Best New Small Car in 2010 (both categories) and
2012, Best New Sports / Performance Car in 2007, and when a vehicle
was initial introduced in 2004, Best New Economy Car and Best New Sport
Coupe, going on to win altogether Canadian Car of a Year.

The Mazda6 is also a repeat winner, carrying taken a pretension of Best New
Family Car ($22k-$30k) in 2009, Best New Family Car and Best New
Station Wagon in 2005, and also winning Best New Family Vehicle in its
rudimentary year in 2004.

“Our idea for a all-new Mazda3 and Mazda6 is to continue to offer
consumers zero reduction than a best in quality, performance, fuel
economy, safety, trustworthiness and value,” pronounced Kory Koreeda, President,
Mazda Canada. “Going into such a tough foe and entrance out with
awards in all 3 segments entered is explanation that a cars in our
showrooms parasite all a boxes that consumers are looking for today.”

In a rival margin of 4 Best New Small Car (under $21,000)
entries, a all-new 2014 Mazda3 was voted as a best in a category
by over 80 AJAC members during a annual TestFest. The Mazda3 Sport was
given some heated foe in a Best New Small Car (over $21,000)
difficulty by competitors from Ford, GM, and Kia, though managed to impress
judges again, creation this a tiny automobile brush for Mazda.

The Mazda6, adult opposite different competitors in a Best New Family Car
(over $30,000) category, that enclosed gasoline, hybrid, and plug-in
hybrid vehicles, was also voted as a best in a segment.

Throughout a week of heated car testing, reporters poured over
each fact of roughly 60 new 2014 indication year vehicles in 12
categories, contrast on highway and track.  Vehicles are rated formed on a
consummate set of characteristics per passenger environment,
performance, and car dynamics, and weighted formed on cost and
design information such as fuel economy and reserve equipment.

“The core of a Canadian Car of a Year Awards is a thorough,
exhaustive, and criteria-driven voting routine undertaken by a row of
Canada’s tip automotive media. With over 40,000 information points generated
by a module and published online during ajac.ca, there’s no single
cause that creates any difficulty leader mount out – rather, it’s the
vehicle’s execution as an altogether package that secures it a win.
Factors taken into care embody fuel efficiency, comfort,
safety, performance, styling and value. With a win in each entered
category, Mazda’s entries denote care in assembly a demands
of Canadian shoppers. Our module is unmatched for a care and
credibility– and a Canadian Car of a Year Awards can be taken as a
‘thumbs up’ from Canada’s tip automobile experts,” pronounced Justin Pritchard,
co-chair, AJAC Canadian Car of a Year Committee.

By winning their particular categories during TestFest, a Mazda3, Mazda3
Sport, and Mazda6 automatically turn finalists to win a coveted
pretension of 2014 AJAC Canadian Car of a Year, that will be announced in
February 2013 during a Canadian International Auto Show in Toronto.

Mazda Canada Inc. is obliged for a sales and marketing, customer
use and tools support of Mazda vehicles in Canada. Headquartered in
Richmond Hill, Ontario, Mazda Canada has a national network of 165
dealerships. For additional information revisit Mazda Canada’s media
website during www.media.mazda.ca

SOURCE Mazda Canada Inc.

Image with caption: “Sandra Lemaitre, National Manager, Public Relations, Mazda Canada with awards and winning cars – (Photo credit: Eric Novak, Modern Media Perspectives) (CNW Group/Mazda Canada Inc.)”. Image accessible at: http://photos.newswire.ca/images/download/20131203_C7426_PHOTO_EN_34311.jpg

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