MAZDA LAUNCHES ALL-NEW ADVERTISING CAMPAIGN ASKS ‘WHAT DO YOU DRIVE?’

Posted on 13. Apr, 2011 by in Mazda Canada

Press Release

– Campaign to Feature Full Line of Mazda Vehicles and a Passion That Drives Them –

IRVINE, Calif. (April 13, 2011) Mazda North American Operations (MNAO) will currently launch an all-new promotion debate that centers around a question, What do we drive? The debate is built around a core code faith that, if a not value driving, a not value building, and it is this simple matter that defines Mazda. The new debate highlights Mazdas ardent opinion towards driving, a engineers mania over a sum and a rule-breaking innovative spirit. In short, it celebrates a companys rallying cry: Zoom-Zoom.

The debate strives to underscore Mazdas friendship to formulating unusually fun-to-drive, well-crafted vehicles, with a phrase, we dont build cars for everyone; we build cars for people who caring about what they drive, pronounced Don Romano, arch selling officer, MNAO.

The work, called Anthem and grown by new selling partner Garage-Team Mazda in Irvine, depicts Mazdas creation by highlighting aspects of a Mazda code philosophy. In difference and images, it looks during Mazdas abounding story in innovation, motorsports and design, as good as a unaccompanied loyalty to crafting cars that are always sparkling to drive. Cut in both :30 and:60 second versions, a mark focuses on a sum that conclude a Mazda a approach a rigging push sits in a drivers hand, a approach a steering circle feels, a approach a automobile simply responds to each input.

The new debate will launch around television, online, and amicable media, afterwards continue to run over a subsequent year.

In short, we are inspiring a review about what we drive, pronounced Harvey Marco, arch artistic officer, Garage-Team Mazda. This is a code that during a really core has a passion for driving. Its a law about who we are and what weve always stood for.

The initial of a ads will entrance currently on wire and promote radio programming targeting a Mazda enthusiast. Over a march of a launch it will be seen on top-rated shows like The Office, Dancing with a Stars, Greys Anatomy and a NBA Playoffs. The ads also will atmosphere on wire networks including ESPN, TNT, HGTV, Bravo and a Speed Channel.

A finish list of scheduled initial airings:
4/13 Jimmy Fallon (NBC, 12:35am) 4/14 The Office (NBC, 9pm)
4/13 Last Call with Carson Daly (NBC, 1:35am) 4/14 Greys Anatomy (ABC, 9pm)
4/13 Law Order SVU (NBC, 9pm) 4/14 The Tonight Show (NBC, 11:35pm)
4/13 Happy Endings (ABC, 9:30pm) 4/17 Apprentice (NBC, 9pm)
4/14 Jimmy Fallon (NBC, 12:35am) 4/19 Dancing with a Stars (ABC, 9pm)
4/14 Last Call with Carson Daly (NBC, 1:35am)

In serve to a on-air placements, interactive video ads will be featured on renouned video sites such as YouTube, Hulu and Facebook. The video ads will embody amicable facilities permitting viewers to take polls and like, share and criticism on a ad. Flash and Rich Media ads will also run on pivotal third celebration automotive sites such as Edmunds.com, KBB.com, and Cars.com.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees a sales, marketing, tools and patron use support of Mazda vehicles in a United States, Canada and Mexico by scarcely 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

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NOTE TO MEDIA: Copies of a advertisements can be downloaded in full high-resolution during www.thenewsmarket.com. Additionally, serve information on Mazda vehicles can be found during www.MazdaUSAmedia.com.

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