Mazda Warns About a Risks of Heatstroke

Posted on 24. May, 2012 by in Mazda Canada

Press Release


Reminds Parents to Be Safe this Memorial Day Weekend and All Summer Long


IRVINE, Calif. (May 24, 2012) –  As we conduct into Memorial Day Weekend and summer temperatures rise, a dangers for children being severely harmed or even failing from being left alone inside a prohibited automobile also rise. That’s because Mazda North American Operations (MNAO) has assimilated with a National Highway Traffic Safety Administration (NHTSA) in an bid to revoke these deaths by reminding relatives and caregivers about a dangers of heatstroke in immature children.

“More than half of all vehicle-related heatstroke deaths in children are caused by a child incidentally being left in a car, and some-more than 30 percent are from a child removing into a prohibited automobile on their own,” pronounced MNAO President and CEO Jim O’Sullivan. “In an bid to forestall these unnecessary tragedies, we wish to titillate all relatives and caregivers to do 3 things: 1) NEVER leave a child in a automobile unattended; 2) Make it a robe to demeanour in a backseat EVERY time we exit a car; 3) ALWAYS close a automobile and put a keys out of reach. And, if we ever see a child left alone in a prohibited vehicle, call 911 right away.”

According to NHTSA, heatstroke is a heading means of non-crash automobile fatalities for children 14 and under. In fact, one child dies from heatstroke scarcely each 10 days from being left in a prohibited vehicle. In 2011, there were 33 reported deaths of children left in prohibited vehicles. So distant this year, there have been dual reported.

Warning signs of heatstroke include: red, hot, and wet or dry skin, no sweating, a clever fast beat or a delayed diseased pulse, nausea, difficulty or behaving strangely. If a child exhibits any of these signs after being in a prohibited vehicle, cold a child fast (not an ice bath though by spraying them with cold H2O or with a garden hose). Call 911 or your internal puncture series immediately.

“Children’s physique temperatures can arise adult to 5 times faster than that of an adult, and heatstroke can start in temperatures as low as 57 degrees,” pronounced O’Sullivan. “On an 80 grade day, a automobile can strech lethal levels in only 10 minutes.”

NHTSA and Mazda want to remind everybody of a few pivotal reserve tips to forestall lethal accidents and to forestall vehicular heatstroke:


  • Never leave an tot or child unattended in a vehicle, even if a windows are partly open, or a engine is using and a atmosphere conditioning is on.
  • Don’t let children play in an unattended vehicle. Teach them a automobile is not a play area.
  • Make a robe of looking in a automobile – front and behind – before locking a door and walking away.
  • Take stairs to remember not to leave a child in a vehicle:
  • Write yourself a note and place it where you’ll see it when we leave a vehicle.
  • Place your purse, briefcase, or something else you’re certain to need in a behind chair so you’ll be certain to see a child left in a vehicle.
  • Keep an intent in a automobile seat, such as a pressed toy. Once a child is buckled in, place a intent where a motorist will notice it when he or she leaves a vehicle.
  • Always close automobile doors and trunks and keep keys out of children’s reach. If a child is missing, check a automobile first, including a trunk.
  • Ask your childcare core to call we if your child doesn’t arrive on time for childcare.
  • If we see a child alone in a prohibited vehicle, call 911 or your internal puncture series immediately. If they are in trouble due to heat, get them out as fast as possible. Cool a child fast (not an ice bath though by spraying them with cold H2O or with a garden hose).



Mazda North American Operations is headquartered in Irvine, Calif. and oversees a sales, marketing, tools and patron use support of Mazda vehicles in a United States and Mexico by some-more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

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