Munich. MINI and The Woolmark Company kick off the
new year by announcing their partnership for 2018. The two brands can
both claim expertise in the areas of design and innovation, and their
collaboration is intended to promote the work of young designers. The
early fruits of the partnership – a capsule collection in wool,
designed by a series of up-and-coming fashion designers – will be
shown in June this year at Pitti Uomo 94, one of the leading
international trade shows for men’s fashion and lifestyle, in Florence.
Partnering with The Woolmark Company, one of the most renowned
supporters of emerging fashion designers worldwide, is the next step
in the MINI brand’s involvement in fashion. Among the projects MINI
has unveiled over the past two years are the MINI FLUID FASHION and
MINI FASHION – BEYOND NATIVE capsule collections showcasing the work
of promising international designers. “MINI is all about iconic
design and an urban lifestyle. Like The Woolmark Company, we have a
sharp eye for quality and the courage to challenge conventions. We are
therefore looking forward to join forces and work together with a new
group of innovative young designers,” explains Esther Bahne, Head
of MINI Brand Strategy and Business Innovation.
MINI and The Woolmark Company both have a history of questioning –
and boldly reshaping – existing structures. This shared understanding
of the need for innovation underpins the collaboration between the two
brands. And so we can expect exciting projects that build on MINI’s
design expertise and The Woolmark Company’s many years of experience
in materials research and development.
The Pitti Uomo has been held in Florence twice a year since 1972. It
promotes young, upcoming and sometimes unconventional fashion labels.
MINI has been working with Pitti Immagine, an annual fashion industry
fair in Italy, since January 2015. This collaboration opens a window
into the partners’ shared passion for innovation, attention to detail
and quality, as well as their ability to anticipate new trends.