MINI and The Woolmark Company announce partnership. Focus on ancillary immature designers.

Posted on 16. Jan, 2018 by in BMW Canada

Munich. MINI and The Woolmark Company flog off the
new year by announcing their partnership for 2018. The dual brands can
both explain imagination in a areas of pattern and innovation, and their
partnership is dictated to foster a work of immature designers. The
early fruits of a partnership – a plug collection in wool,
designed by a array of up-and-coming conform designers – will be
shown in Jun this year during Pitti Uomo 94, one of a leading
general trade shows for men’s conform and lifestyle, in Florence.

Partnering with The Woolmark Company, one of a many renowned
supporters of rising conform designers worldwide, is a subsequent step
in a MINI brand’s impasse in fashion. Among a projects MINI
has denounced over a past dual years are a MINI FLUID FASHION and
MINI FASHION – BEYOND NATIVE plug collections showcasing a work
of earnest general designers. “MINI is all about iconic
pattern and an civic lifestyle. Like The Woolmark Company, we have a
pointy eye for peculiarity and a bravery to plea conventions. We are
therefore looking brazen to join army and work together with a new
organisation of innovative immature designers,” explains Esther Bahne, Head
of MINI Brand Strategy and Business Innovation.

MINI and The Woolmark Company both have a story of doubt –
and resolutely reshaping – existent structures. This common understanding
of a need for creation underpins a partnership between a two
brands. And so we can pattern sparkling projects that build on MINI’s
pattern imagination and The Woolmark Company’s many years of experience
in materials investigate and development.

The Pitti Uomo has been hold in Florence twice a year given 1972. It
promotes young, arriving and infrequently radical conform labels.
MINI has been operative with Pitti Immagine, an annual conform industry
satisfactory in Italy, given Jan 2015. This partnership opens a window
into a partners’ common passion for innovation, courtesy to detail
and quality, as good as their ability to expect new trends.

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