Munich/Beijing: A unique combination of driving fun,
premium quality and individual style, characterise the models with
which MINI continues to increase its popularity on the Chinese
automotive market. The model update for the MINI 3 door, MINI 5 door
and the MINI Convertible set fresh impulses for the success of the
brand. The Asian premiere of the new models will take place at the
Auto China 2018 in Beijing. Furthermore, MINI will be presenting its
range of models in the premium compact segment.
More than 1600 exhibitors from all over the world will be presenting
current models, technological innovations and services at the Auto
China 2018. The international automotive meeting, which began in 1990,
takes place every two years and is spread over 220 000 square metres
at the China International Exhibition Center. The 15th
exhibition will take place between 25 April and 4 May 2018 with more
than 800 000 visitors expected.
Fresh Update for the Original in the Premium Small Car Segment.
The three originals in the premium small car segment are now
sportier, more advanced and more attractive than ever before, thanks
to the model update. The new MINI 3 door, MINI 5 door and MINI
Convertible boast specific design modifications, additional equipment
features and individualisation possibilities as well as new digital
services from MINI Connected.
The British brand’s new MINI 5 door will take centre stage at the
Auto China 2018. The model, the first of the current MINI generation
to be introduced, embodies the principle of creative use of space –
used ever since the classic Mini – in a fascinating, modern form.
Brand typical proportions are combined with the advantage of
additional leg and head room in the rear as well as luggage space.
Functionality, comfort and long distance suitability are improved
thanks to the 161 millimeters extended body length, the two additional
doors and the three seats in the rear. The mature character of the
compact car model from MINI is, therefore, accompanied by an increase
in product substance.
Distinct design accents and new equipment features.
The new MINI 5 door as well as the new MINI 3 door and the new MINI
Convertible boast a distinct black trim as standard in its headlights
as part of its precise design details. In combination with the LED
headlights, the taillights also boast a new design. As a clear nod to
the brand’s British heritage, the LED taillights feature a Union Jack
motif. The MINI 5 door, on display at the Auto China 2018, will
feature a new body colour, Emerald Grey metallic. There are three new
colours available in total. The MINI 3 door, also at Beijing, is
finished in Solaris Orange metallic and the MINI Convertible in
Starlight Blue metallic.
New individualisation possibilities are offered through the option
Piano Black Exterior, the additional alloy wheels and the Chester
leather trim and Colour Line now also available in Malt Brown for the
MINI 5 door and MINI 3 door. There is also the option MINI Yours
Interior Style Piano Black illuminated which bears a Union Jack motif
rear-lit strip on the passenger’s instrument panel. Furthermore, the
enhanced compact car model boasts the new MINI logo. The control
system now contains a Touch screen function for the display in the
central instrument. There is also an expansion of the digital services
as part of MINI Connected.
Three engine variants are available for the MINI 3 door (for the
Chinese market combined fuel consumption: 6,2 – 5,4 l/100 km; combined
CO2 emissions: 148 – 129 g/km) as well as the MINI 5 door
(for the Chinese market combined fuel consumption: 5,6 – 5,6 l/100 km;
combined CO2 emissions: 134 – 133 g/km) on the Chinese
market. For the MINI Convertible (for the Chinese market combined fuel
consumption: 6,2 – 5,8 l/100 km; combined CO2 emissions :
147 – 137 g/km) two engine variants are available. Available here are
the MINI One 5 door, the MINI Cooper 5 door and the MINI Cooper S 5
door as well as the MINI One 3 door, the MINI Cooper 3 door und the
MINI Cooper S 3 door. For open-air driving fun the MINI Cooper
Convertible and the MINI Cooper S Convertible are also available.
More space, more versatility: MINI Clubman and MINI Countryman.
Both models in the premium compact segment are characterised by
MINI typical style, driving fun and extended possibilities thus
enabling the brand to appeal to additional customer groups within the
Chinese automotive market. The MINI Clubman owes its exceptional
position to its unconventional body concept with four side doors und
two split doors at the rear as well as its flexible interior. The MINI
Countryman is more spacious and versatile than ever before. Its robust
exterior and its all-wheel drive system MINI ALL4 ensure genuine
driving fun and that it remains an absolute All-rounder within MINI’s
model programme.
Ensuring a race track feeling during daily driving, the ultra-sporty
John Cooper Works models are also enjoying a constantly growing fan
base in China.
The MINI John Cooper Works Clubman will also be exhibited at the Auto
China 2018. The power of its turbo engine is brought to the streets
thanks to its all-wheel drive system MINI ALL4 (for the Chinese market
combined fuel consumption: 7,0 l/100 km; combined CO2
emissions:167 g/km) as standard.
For further details on official fuel consumption figures, official
specific CO2 emissions and power consumption of new cars, please refer
to the “Manual on fuel consumption, CO2 emissions and power
consumption of new cars”, available at all sales outlets, from
Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.
Manual CO2 (PDF – 2.7 MB)
In case of queries please contact:
MINI Communications:
Matthias Bode, Communications MINI
Telefon: +49-89-382-61742,
E-Mail: matthias.bode@mini.com
Andreas Lampka, Head of Communications MINI
Telefon: +49- 89-382-23662
E-Mail: andreas.lampka@mini.com
Markus Sagemann, Head of Communications MINI, BMW Motorrad
Telefon: +49 89-382- 68796
E-Mail: markus.sagemann@bmw.de