MINI at the NAIAS 2018 in Detroit.

Munich. The new edition of the original in the
premium small car segment is the main focus of the MINI trade fair
presentation at the North American International Auto Show (NAIAS)
2018 in Detroit. Showcased at the exhibition stand of the
tradition-steeped British brand, it will be a joint premiere for the
new MINI Hardtop (combined fuel consumption: 6.0 – 4.8 l/100 km;
combined CO2 emissions: 138 – 109 g/km) and the MINI Convertible
(combined fuel consumption: 6.3 – 5.2 l/100 km; combined CO2
emissions: 144 – 118 g/km; EU test cycle figures, dependent on tyre
format selected) at a major international motor show. The update for
the current model generation, which also benefits the MINI Hardtop 4
door (combined fuel consumption: 6.2 – 4.8 l/100 km; combined CO2
emissions: 141 – 110 g/km; EU test cycle figures, dependent on tyre
format selected), ranges from specific design modifications and
innovative customisation options through to an extension of the
equipment program and the addition of the latest MINI Connected
digital services.
 
The NAIAS in Detroit/USA is
traditionally the first globally significant trade show of the year:
as the start of the season for the international automotive industry
it is pioneering in character. From 20 to 28 January 2018, some 200
exhibitors from all over the world present their latest models,
products, technologies and services in the field of individual
mobility at the Cobo Conference/Exhibition Center in Detroit.

Update for the original: the new MINI Hardtop, the new MINI
Hardtop 4 door, the new MINI Convertible.

MINI starts 2018 by presenting the latest advancements in its
models of the small car segment. At the BMW Group’s NAIAS press
conference at 9.35 am local time on Monday, 15 January 2018, Thomas
Felbermair, Head of MINI USA, will present the new MINI Cooper S
Hardtop and the new MINI Cooper S Convertible to international media representatives.

With its product substance upgrade, the British premium
automobile manufacturer highlights the mature character and
distinctive charisma of the latest MINI generation. A black panel for
the standard version of the headlights adds a striking accentuation to
the front view of the new MINI Hardtop, the new MINI Hardtop 4 door
and the new MINI Convertible, while the tail lights feature a new
design in conjunction with the LED headlights. As a clear indication
of the brand’s British origins, the structure of the light sources –
likewise in LED technology – takes the form of a Union Jack flag.

Three new metallic finishes supplement the range of body
colours. The MINI Cooper S Hardtop on show in Detroit is finished in
Solaris Orange metallic, while the MINI Cooper S Convertible featured
is in Starlight Blue metallic finish. The variant Emerald Grey
metallic is also available for the first time. Another newly available
option is Piano Black Exterior. All models of the latest generation
also bear the new two-dimensionally designed MINI logo at the front
and rear, as well as on the steering wheel, central instrument screen
and remote control. The range of optional light alloy wheels has been
expanded, too.

A touch of fresh interior style is provided by the variant Malt
Brown for the Chester leather trim and Color Line as well as for the
option MINI Yours Interior Style Piano Black illuminated: it is now
also available for the MINI Hardtop and the MINI Hardtop 4 door. This
comprises a backlit decorative strip with a Union Jack motif on the
passenger side of the instrument panel.

The operating system in the MINI Hardtop, MINI Hardtop 4 door
and MINI Convertible now includes a touchscreen function for the
display in the central instrument. Telephony with wireless charging is
optionally available. The new MINI Connected functions offer a variety
of digital services at premium level that is unique in the small car
segment. A new feature here is MINI Online, which includes current
news and weather reports. In addition to Intelligent Emergency Call
and MINI Teleservices, it is now also possible to use Remote Services,
Concierge Service and Real Time Traffic Information. The function Send
to Car enables planned routes to be sent from a smartphone and other
digital touchpoints to the MINI navigation system using the MINI
Connected App. Another newly available feature is Apple CarPlay preparation.

Five individual characters for a unique MINI feeling.

Its distinctive combination of driving fun, premium
quality and individual style is also what accounts for the success of
MINI in two vehicle segments of the US automotive market. Three
models, each with their own distinctive characteristics, consolidate
the exceptional position of MINI within the small car segment: the new
MINI Hardtop representing the classic body concept, the new MINI
Hardtop 4 door with its extended functionality and the new MINI
Convertible – developed for exclusive open-air driving fun. They are
each available in the USA as the MINI Cooper with 134 hp and the MINI
Cooper S with 189 hp.

Meanwhile, the MINI Clubman and the MINI Countryman provide MINI
feeling in the premium compact segment. The unique body concept
comprising four doors and the two split doors at the rear is what
gives the MINI Clubman its special character. The MINI Countryman is
larger and more versatile than ever. In the form of the MINI Cooper S
E Countryman ALL4, it is also the first plug-in hybrid model to be
offered as part of the British premium brand’s range.

The MINI Cooper Clubman and the MINI Cooper Countryman are
powered by a 134 hp 3-cylinder engine. The 4-cylinder power unit in
the MINI Cooper S Clubman and the MINI Cooper S Countryman mobilise a
peak output of 189 hp. Both engines can be optionally combined with
the ALL4 all-wheel drive system.

All-wheel drive comes as standard with the extreme athletes in
the premium compact segment, namely the MINI John Cooper Works Clubman
and the MINI John Cooper Works Countryman. They are powered by a
4-cylinder turbo engine with an output of 228 hp. Driving fun inspired
by motor racing is also available in the small car segment. A 228 hp
4-cylinder engine likewise ensures irresistible forward thrust in the
MINI John Cooper Works and the MINI John Cooper Works Convertible.


Note: Unless otherwise stated, the automobiles described in this
press release comply with the specifications for the US automotive
market in terms of engines and fittings. Concerning consumption and
CO2 emissions all figures refer to EU test cycle. Deviations are
possible in other markets.

For further details on official fuel consumption figures,
official specific CO2 emissions and power consumption of new cars,
please refer to the “Manual on fuel consumption, CO2 emissions
and power consumption of new cars”, available at all sales
outlets, from Deutsche Automobil Treuhand GmbH (DAT),
Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.
Manual CO2 (PDF – 2.7 MB)