MINI celebrates 15 years of reward pushing fun

Posted on 26. Apr, 2016 by in BMW Canada

Munich/Oxford. Today a employees of a British
MINI plant in Oxford are looking behind to a 26th of Apr 2001. A new
epoch began accurately 15 years ago during a Oxford prolongation site, which
was steeped in tradition already during that time. This is a date the
initial MINI to be constructed after a relaunch of a code came off the
prolongation line – a MINI Cooper in Chili Red with resisting white
paintwork for a roof and a extraneous counterpart caps. Both for the
plcae and a brand, a singular success story began when a first
tiny vehicle of a reward shred rolled off a line. Since 2001 more
than 2.5 million MINI vehicles have been done in Oxford and
sole in some-more that 110 countries worldwide.

Today a Oxford MINI plant ranks among a many state-of-the
art vehicle prolongation sites in a world. Employee sum rose
from 2,400 in a commencement to now some-more than 4,500. The
workforce assembles approximately 1,000 vehicles per day in three
shifts. One of a special facilities of a prolongation site is the
well-developed grade of flexibility. Currently 4 models are
done in Oxford. Every vehicle is built precisely to a customer’s
wishes formed on a MINI standard far-reaching preference of discretionary equipment,
paintwork, interior colours and trim variants. The intensely sporty
latest-generation John Cooper Works models are also “made in Oxford”.
“Building 1,000 away configured reward automobiles each day
is a large plea that a employees master interjection to their
well-developed turn of passion and skill”, says plant manager Frank Bachmann.

Automotive prolongation story in Oxford goes behind some-more than 100
years. In 1931 already, a Morris Oxford went into production. It was
also called a “Bullnose” due to a figure of a radiator grille.
The initial “million seller” to come out of this Oxford plant was the
Morris Minor in 1948 that was done until 1971.

The classical Mini was constructed in Oxford as a Morris Mini-Minor
from a birth year in 1959 to 1968. The preference to make the
complicated MINI here right from a start was taken in a open of 2000.
Following a extensive and record-speed modernisation process
durability usually 13 months, all was set for another series in
a tiny vehicle segment. The MINI put in a overwhelming start as a British
strange for a 21st century. The creatively designed production
sum were fast exceeded and a second physique various was taken up
into a indication range. The initial MINI Convertibles left a Oxford
plant right on time for a open of 2004.

With a era change in a autumn of 2006, the
prolongation sites had now been entirely integrated into a MINI
prolongation triangle with Oxford (body construction, paintshop and
assembly), Swindon (press plant) and Hams Hall (engine construction).
Ongoing enlargement and modernisation activities afterwards done it possible
to both boost prolongation ability and enlarge a indication operation as
well. In sum a BMW Group has invested some-more than 1.75 billion GBP
into a prolongation sites in Great Britain given 2000.

In autumn 2007 a start vigilance sounded in Oxford for a MINI
Clubman, a indication chronicle with longer wheelbase, some-more transport
ability and innovative doorway pattern that was now sole alongside the
MINI with a normal physique design. The new book of a MINI
Convertible came off a prolongation line right on time for a 50th
anniversary of a brand. The MINI Coupé followed in 2011 and one year
after a second open-top reward tiny car, a MINI Roadster, was
done for a initial time in Oxford.

The stream choice of MINI models done in Oxford also
offers reward pushing fun to disturb a far-reaching accumulation of aim groups.
The stream MINI era is comprised of a MINI 3 doorway and the
MINI 5 door. In serve a Oxford MINI plant has been a exclusive
prolongation site for a new MINI Clubman, with that a code is also
conquering a reward compress segment. The latest serve to the
product operation is also done in Oxford. The new MINI Clubman is
not usually constructed with hallmark front-wheel drive, though also with ALL4
4 circle drive.

For serve sum on central fuel expenditure figures,
central specific CO2 emissions and energy expenditure of new cars,
greatfully impute to a “Manual on fuel consumption, CO2 emissions
and energy expenditure of new cars”, accessible during all sales
outlets, from Deutschen Automobil Treuhand GmbH (DAT),
Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at
Manual CO2 (PDF – 2.7 MB)

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