MINI FASHION – BEYOND NATIVE: Fashion that knows no boundaries.

Posted on 14. Jun, 2017 by in BMW Canada

Munich/Florence. This year once again, MINI is
phenomenon a new Capsule Collection during a Pitti Uomo, one of the
heading fairs worldwide for men’s conform and lifestyle. For a MINI
FASHION – BEYOND NATIVE collection, a code is again collaborating
with 5 up-and-coming general designers. The collection sees
a designers highlighting a artistic tragedy that exists between
their informative roots and adopted homelands.


“MINI has always been a code for people who brave to do things
differently, to mount out,” says Esther Bahne, Head of MINI Brand
Strategy and Business Innovation. “In a 1960s a initial Mini became
a settlement icon, and this birthright desirous us to launch MINI FASHION.
We unequivocally wanted to hang a necks out and join with creatives to
move something new and confidant to a industry.”


“The thought of this partnership is to give a height to five
creatives with opposite informative backgrounds. They know how to take
a singular appetite engendered by fusing opposite informative influences
and interpret it into well-developed products,” explains Sabine Ringel,
Creative Lead during MINI FASHION. “The fact that these migrants have
gifted and crossed inhabitant and informative bounds is a very
reason for a brilliance and abyss in their designs. And they have
brought these perspectives with them into a MINI FASHION – BEYOND
NATIVE collection.”


Five fluent conform equipment for a civic traveller.

The partnership with MINI has constructed 5 conform equipment for urban
traveller who enjoys roaming between opposite cultures and ways of
life, both in a city and beyond. The products from designers Diego
Vanassibara, Edwina Hörl, Pronounce, Post Imperial and Perret Schaad
brew normal informative cues fundamental in their countries of
start with contemporary elements from their adopted homes. BEYOND
NATIVE is desirous by one of a many opposite vital environments of
all: a city, MINI’s healthy habitat.


Diego Vanassibara – Shoes for a civic traveller.

Born in Brazil, Diego Vanassibara now lives and works in a UK. The
pacific farming segment of Brazil where he grew adult couldn’t be more
opposite from his present-day home of London. Diego blends his early
influences with a urban, architectural and chronological stimuli of
London to emanate a code new take on men’s shoes. His settlement for the
BEYOND NATIVE collection is formed on a classical British derby style,
an superb leather shoe that he interprets with Brazilian lightness
and artistic nonchalance. The laser-cut hole settlement gives a black
leather top a light and ethereal feel. This contrasts with a chunky
corrugated sole, that catches a eye with a novel brew of
vulcanised rubber and fabric. The blue insole, meanwhile, adds an
additional dash of colour in informed MINI style.


Edwina Hörl – A cloak for a civic traveller.

Austrian-born Edwina Hörl lives and works in Japan. The self-taught
conform engineer addresses stream amicable issues with her biannual
collections and seeks to stir vicious discuss in a process. For the
BEYOND NATIVE collection, she drew her impulse from a settlement of
a normal Japanese haori cloak and teamed adult with MINI to
character a absolutely tailored, unisex linen coat. By incorporating some
inventive ditch cloak details, she has succeeded in completely
changing a outcome and duty of this normal object of clothing.
Dyed pristine indigo, a cloak has a sumi coated lining, which
has several properties, some reputedly antiviral. A apart bag can
possibly be trustworthy to a belt or ragged as a shoulder bag by regulating the
belt as a strap. Both variations offer copiousness of room for all urban
transport essentials.


Pronounce – A hoodie for a civic traveller.

Yushan Li and Jun Zhou, a dual minds behind earnest new label
Pronounce, are creatively from China though spend some of their time
vital and operative in Italy. At Pitti Uomo 91 in Jan this year,
MINI and Condé Nast presented them with “The Latest Fashion Buzz”
award, and they are now embarking on a subsequent leg of their creative
tour with MINI by their grant to a BEYOND NATIVE
collection. Their oversized hoodie facilities a smart, contemporary
settlement mixing silk, denim and jersey fabric. The brew of materials
is dictated to paint a alloy of opposite cultures within the
garment. The gentle cut and mix of materials make a hoodie
ideal for wearing roughly anywhere and to a accumulation of occasions.


Post-Imperial – A headband for a civic traveller.

Niyi Okuboyejo was innate in Lagos, Nigeria though grew adult in a US state
of Texas. He now lives and works in a Harlem community of New
York. This is where he creates a designs for his label
Post-Imperial, during a same time as progressing tighten ties with his
home country. The fabrics for his cheerful, charming products are
constructed in Nigeria and painted regulating a normal adire
technique before being sent to a US for finishing. This is how the
double-layered silk headband designed for BEYOND NATIVE was produced. It
has been flashy with a standard picture from Nigeria regulating the
normal dyeing technique of a Yoruba people. The indigo- and
azure-coloured headband measures 50 x 183 cm, permitting it to be used in a
accumulation of ways. Made of 100% silk, this is a top-class transport accessory.


Perret Schaad – A tote for a civic traveller.

Tutia Schaad comes from Vietnam though now lives and works in Germany.
She has been using Berlin-based tag Perret Schaad together with
Johanna Perret given 2009. For a BEYOND NATIVE Capsule Collection,
a engineer twin have come adult with an interpretation of a travel
tote – that indispensable appendage for each critical traveller –
designed for day-to-day use in a city. The behind is done of
high-quality, burgundy-coloured leather, while a parachute silk
front in a shade of coral has a white leather slot sewn onto it with
an embossed partner logo. The colour intrigue is desirous by the
landscape of Vietnam with a patchwork of worldly hues and vivid
colour accents. The parachute silk is also a curtsy to Vietnam, where it
is used for all kinds of purposes. A imperishable cord fashioned on a sort
of ropes used by Vietnamese fishermen encourages a organisation hold, whether
a tote is carried by palm or trustworthy to luggage.


Limited book – on sale online from this autumn.

BEYOND NATIVE is a third MINI FASHION Capsule Collection and
epitomises a MINI brand’s open and confident mindset. The
five-piece collection will go on arrangement during Pitti Uomo 92 in Florence,
Italy from 13 – 16 Jun 2017 and be accessible for squeeze in limited
numbers from this autumn.



MINI and Pitti.

Pitti Immagine is an annual fashion-centric uncover hold in Italy. The
Pitti Uomo fair, meanwhile, that focuses exclusively on men’s
fashion, has taken place in Florence twice a year given 1972. Both
events foster young, determined and infrequently radical fashion
labels. In Jan 2015, MINI and Pitti Immagine began an ongoing
partnership that highlights their common passion for innovation,
courtesy to fact and quality, not to discuss a ability to
expect new trends.

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