MPG Matters: 42 Percent Say Fuel Economy Is Key in New Vehicle Purchase Decision; Influence Likely to Grow

Posted on 21. Jun, 2011 by in Ford Canada

  • 42 percent of all consumers surveyed in a 2011 Maritz Research investigate contend fuel economy is an intensely critical new automobile squeeze motorist adult 13.5 percent contra a decade ago; Millennials arrange a significance even aloft and rate it many mostly as carrying a biggest impact on destiny automobile purchases
  • Fuel economy as a reason to squeeze has jumped in significance opposite scarcely all automobile segments given 2001, apropos even some-more critical for tiny vehicles
  • 12 Ford and Lincoln vehicles lead their sales segments in fuel economy, and 4 models broach 40 mpg or improved a explain no other full-line automaker can match

Dearborn, Mich., Jun 21, 2011 More than 40 percent of consumers perspective fuel economy as intensely critical when deliberation a new automobile squeeze today, a new investigate finds.

Whats more, one third of consumers contend fuel economy will have a biggest impact on their subsequent automobile purchase, and younger buyers place an even aloft priority on miles per gallon.

Customers are revelation us purify and immature vehicles matter many given they are good for peoples wallets and good for a planet, pronounced Mark Fields, Ford boss of The Americas. We hear what they are saying, and that is since Ford is positively committed to giving a business vehicles with tip fuel efficiency.

The annual New Vehicle Customer Study has been conducted given a 1970s by Maritz Research, reaching approximately 200,000 consumers a year. The latest study, conducted in a initial quarter, shows:

  • 42 percent of people surveyed contend fuel economy is intensely critical in their preference to squeeze new 2011 models a 13.5 percent boost contra 10 years ago
  • 37 percent indicated they design fuel economy will have a biggest impact on their subsequent new automobile purchase
  • Millennials place an even incomparable significance on fuel economy, with 46 percent observant fuel economy is intensely critical in a new automobile squeeze preference a biggest commission among all age groups. Also, 41 percent contend fuel economy will be a tip cause in their subsequent automobile purchase

In addition, while buyers of tiny vehicles are many expected to put fuel economy toward a tip of their list of squeeze considerations, fuel economy has jumped in significance in scarcely all automobile segments given 2001, a consult finds. Specifically:

  • Fuel economy as a squeeze reason for B-cars became a tip care in 2011 (21 percent), adult from fourth in 2001 (14 percent)
  • Fuel economy as a squeeze reason for C-cars scarcely tripled in significance from 2001 (7 percent) to 2011 (19 percent), going from fifth to first
  • After ranking 16th in 2001, fuel economy was listed in a tip 5 many critical squeeze reasons for tiny application vehicles in 2011
  • Fuel economy was listed in a tip 10 many critical squeeze reasons for sports automobile buyers for a initial time in 2011
  • Fuel economy as a tip squeeze reason for middle application vehicles jumped 14 spots from 2001 to 2011
  • Fuel economy as a tip squeeze reason for C/D-cars ranked fifth in 2011 after ranking 12th in 2001

The Maritz Research consult formula also lane with Fords 2011 investigate and sales trends.

Consumer perceptions of Ford delivering good gas mileage grew 57 percent from late 2008 to a finish of a initial entertain of 2011, according to Fords latest code health study.

Plus, Fords tiny automobile sales have been attack record levels in a U.S.

Fords dual all-new tiny cars total had sales of 29,423 in May, adult 74 percent contra a year ago. It was Fords largest tiny automobile month given May 2008, with Fiesta sales during 7,120 and Focus sales during 22,303, adult 32 percent contra a year ago.

Since December, we have seen industry-wide tiny automobile purchases boost from 19 percent to 24 percent, pronounced George Pipas, Ford sales analyst. It drives home a indicate that consumers are looking during some-more fuel-efficient choices.

That relates to incomparable vehicles, too. Eighty percent of business shopping Fords hot-selling Fusion midsize sedan in May chose a four-cylinder engine over a V6 adult from 50 percent when a automobile debuted in 2006. Also in May, for a initial time in decades some-more than 55 percent of Ford F150s sole were versed with V6 rather than V8 engines.

Ford Motor Company has 12 vehicles heading their sales segments with best-in-class fuel economy and 4 models that broach 40 mpg or some-more a explain no other full-line automaker can match.

Consumer habits figure decisions
For some, a thought of some-more reliable expenditure is pushing a enterprise for higher-mpg vehicles.

Consumers are holding a judicious proceed to creation their lives better, pronounced Sheryl Connelly, manager of Ford Global Trends and Futuring. Choosing a automobile that lessens their impact on a sourroundings as good as their wallets can unequivocally emanate assent of mind.

Additionally, Fords family of electrified vehicles including a Ford Transit Connect Electric, Focus Electric as good as a C-MAX Hybrid and C-MAX Energi plug-in hybrid entrance subsequent year offers copiousness of choice for business who wish a automobile that supports their reliable beliefs while also delivering quality, character and innovation.

Meeting patron desires
Ford invested billions commencement in 2006 in researching and building new fuel-efficient engines, transmissions and electrified vehicles, operative to make fuel economy affordable for millions of people. Today, Fords fuel economy standouts include:

  • Ford Fiesta: With a six-speed PowerShift involuntary transmission, Fiesta is EPA-certified during 40 mpg highway and 29 mpg city, and delivers class-leading fuel economy
  • All-new Ford Focus: Delivers 40 mpg on a highway and 28 mpg in a city by a modernized six-speed involuntary transmission
  • All-new Ford Explorer V6: Fuel economy ratings are EPA-certified during 17 mpg city and 25 mpg highway, a 25 percent alleviation over a prior V6 model
  • Ford Mustang V6: Its high-revving 305-horsepower 3.7-liter V6 engine and six-speed involuntary delivery broach best-in-class highway fuel economy of 31 mpg; Mustang V6 is a initial automobile in story to broach a multiple of 305 horsepower and some-more than 30 mpg

New record saves fuel
In 2010, Ford launched 9 new engines and 6 new six-speed transmissions, and a association is on lane to broach fuel-saving six-speed transmissions opposite all of Ford and Lincoln code vehicles by a finish of 2012.

Ford also is expanding a industry-leading operation of fuel-efficient powertrains in North America with a further of a new 1.0-liter EcoBoost three-cylinder a smallest engine Ford has ever built and an all-new eight-speed involuntary transmission.

Many of Fords new powertrains embody fuel-saving technologies such as:

  • Twin eccentric non-static camshaft timing (Ti-VCT), that enables a engine to work during rise potency by ceaselessly adjusting a accurate impulse a intake and empty valves open
  • Gasoline approach injection (GDI), that improves potency by lifting a application ratio and by regulating accurate amounts of fuel placed directly in a explosion chamber
  • Turbocharging, that uses empty gases to pressurize a engine cylinders with a some-more unenlightened reduction of fuel and air, augmenting power
  • EcoBoost, that uses approach injection, turbocharging and non-static valve timing to concede four-cylinder engines to broach a energy of V6s and V6s to broach a energy of V8s. EcoBoost engines save fuel in partial given they bake reduction fuel, and given they import reduction than a larger-displacement engines they replace
  • Electric power-assisted steering (EPAS), that eliminates drag on a engine by replacing a hydraulic siphon with an electric motor. EPAS, accessible on Ford Mustang, F-150, Fiesta, a new Focus and other vehicles, improves fuel economy by approximately 4 percent

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About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 166,000 employees and about 70 plants worldwide, a companys automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Fords products, greatfully revisit

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