MUSIC FANS HELP GET NISSAN JUKE ROCKING

Posted on 12. Jul, 2011 by in Nissan Canada

07.12.2011

, ROLLE, Switzerland

MUSIC FANS HELP GET NISSAN JUKE ROCKING

Recently Nissan asked a fans on Facebook to select a soundtrack to a new TV blurb for a Nissan Juke. The thought is partial of a wider plan to correlate with business in a fun and enchanting way.

Since a launch in 2010, Nissan Juke has sole over 68,000 cars opposite Europe and has a marketplace share of 1.86% in B segment. Positioned as a automobile that stimulates spreading appetite within a civic space, Nissan Juke has already done inroads into a song stage by the‘Juke Rocks’ campaign. So a thought of removing song fans to collect a promotion soundtrack is a normal progression.

More than 45,000 fans from over 14 countries voted for their favourite from dual final entries – a re-energised chronicle of a stream soundtrack, “Twinkle Twinkle” achieved by Fredrika Stahl, or a enterprising electronic choice called “Manners”. With only 3 days to respond, a interactive focus perceived a thousand hits and fans picked a classical lullaby, that Nissan afterwards re-mixed with a rising star of a French electro scene, Data. The outcome can be seen and listened in cinemas, on radio and on You Tube at: www.youtube.com/nissanjuke.

Nissan’s joining to music-loving Facebook fans includes an innovative foe called Juke Rocks. Four European bands – Pony Pony Run Run from France, The Pinker Tones from Spain, Germany’s Bakkushan and The Visitors Attack from Italy – were challenged to perform 3 gigs in 3 opposite city venues in 3 hours on a same night, formulating an civic song video or entertainment a flashmob gig.

The video calm was published on YouTube as good as on a Facebook pages of Nissan and any of a 4 bands. Fans voted The Pinker Tones as a many enterprising band, and they will perform a special gig in Barcelona on Jul 13 to celebrate. The debate captivated some-more than 76,000 votes with 43,000 in foster of The Pinker Tones. Overall a debate resulted in some-more than 8 million video views.

Laurent de la Cortardiere, Vice President of Nissan Europe said, “The Nissan Juke knowledge is about enchanting with business in an surprising way. Music gets us in tunewith a fans and allows them to turn partial of a campaign.”


Notes to editors:

Find out some-more about Nissan Juke, Fredrika Stahl (on debate in France via a summer) and Data on a following websites:

Facebook.com/NissanJukeOfficial

Youtube.com/nissanjukerocks

Fredrikastahl.com

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