NBA All-Star Blake Griffin Travels Back in Time to Give Prescient Advice to his Younger Self in New Ad Campaign from Kia Motors

Posted on 29. Oct, 2012 by in Kia Canada


Kia Spokesman Offers Career Guidance to Younger Version of Himself and Shows Off
His Futuristic Optima Midsize Sedan and Kia’s UVO Powered by Microsoft Voice-Activated
Infotainment System1

  • 30-second “Free Throw” and “Football” spots are a initial in a array of 5 commercials featuring Griffin’s dry clarity of amusement
  • Campaign tips-off with a start of a 2012-13 NBA deteriorate and includes broadcast, digital and amicable media elements
  • IRVINE, Calif., Oct 29, 2012 – With a 2012-13 NBA deteriorate about to tip off, Kia Motors’ tellurian code ambassador, luminary Blake Griffin, is behind in a array of humorous new radio commercials featuring a fast-growing automaker’s best-selling Optima midsize sedan and innovative UVO voice-activated infotainment system. In a 5 30-second spots, Griffin offers useful suggestions to younger versions of himself as Kia’s UVO voice-activated infotainment complement takes his unconventional Optima on a time-traveling low-pitched tour by a mid-1990s and early-2000s. Griffin’s passionless smoothness and dry clarity of amusement shines in a initial dual commercials as he urges younger versions of himself to forget about personification football and spend some-more time practicing giveaway throws in another spot.

    Kia Motors America launches new ad debate featuring NBA all-star Blake Griffin; facilities Optima sedan and Kia’s UVO voice-activated infotainment system.

    Beginning tomorrow, a initial dual commercials patrician “Free Throw” (circa 1995) and “Football” (circa 1997), will entrance on radio with 3 additional spots scheduled to hurl out via a NBA season, along with a participation on all Kia amicable and digital platforms including Facebook, YouTube and

    “Blake incited people’s heads after his famous asperse over a Kia Optima in a Sprite® Slam Dunk competition during NBA All-Star 2011, and his on-court talent sum with his singular comedic character and celebrity have translated into a absolute partnership that has helped lift recognition and code notice for Kia,” pronounced Michael Sprague, executive clamp boss of selling communications, KMA. “Griffin is one of a many sparkling and tangible immature athletes in a world, and this latest debate pairs Griffin’s basketball knowledge and athleticism with a childish style, opening and cutting-edge record of a extravagantly renouned Optima midsize sedan and a award-winning UVO infotainment system.”

    Created by DavidGoliath, KMA’s promotion group of record, a Griffin spots were helmed by eminent executive Paul Hunter, who destined final year’s commercials featuring Griffin and is credited with award-winning spots for Nike and Burger King. “Free Throw” and “Football” are accessible now during, and will make their radio debuts tomorrow on network and wire programming.

    About Blake Griffin
    Selected initial altogether by a Los Angeles Clippers, Blake Griffin took a NBA by charge in his rookie deteriorate and pennyless annals each step of a way. Known for his high-flying dunks and invariable physicality, Griffin competed on a 2011 NBA All-Star Team, a initial rookie All-Star voted to a diversion by coaches given Tim Duncan in 1998. He won a 2011 Sprite Slam Dunk contest, participated in a NBA All-Star Rookie Challenge Youth Jam, and was named a 2010-11NBA Rookie of a Year. A prominence tilt prodigy versed with a size, strength, speed and ability to keep his domicile name buzzworthy for many years to come, Griffin has remade a Clippers into a must-watch franchise. A local of Oklahoma City, Okla., a 6’9″ energy brazen attended a University of Oklahoma, where he was one of a top rated and many flashy recruits in Sooners history. A media magnet, Griffin already has warranted countless accolades, including a Oscar Robertson Trophy, Adolph Rupp Trophy, John Wooden Award, Naismith Award, Sports Illustrated Player of a Year, mixed NBA Western Conference Rookie of a Month honors and many more; for some-more information go to or follow him during @blakegriffin.

    About a 2013 Kia Optima
    With a oppulance coming and a polished interior, a 2013 Optima is accessible in 3 trims, LX, EX and SX, and offers a far-reaching array of preference and oppulance as good as considerable record facilities like an AM/FM/CD/MP3/Sat audio complement with SiriusXM Traffic Satellite Radio capabilities and 3 months nominal service2, auxiliary and USB audio submit jacks, customary Bluetooth®3 wireless connectivity with steering wheel-mounted voice activation controls, and Kia’s new UVO powered by Microsoft® voice-activated infotainment system. Available with 3 absolute and fuel-efficient engines, a 2.4-liter GDI four-cylinder4, a 2.0-liter GDI turbo5 or a 2.4-liter hybrid that achieves adult to 40 miles per gallon on a highway6, a stylish and performance-oriented midsize sedan starts during $21,2007 for 2013.

    Kia’s Unprecedented Growth
    Kia Motors is one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality8 and a industry’s top code faithfulness ranking9. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds dual of a company’s best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S.10 Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website For media information, including photography, revisit

    * The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in a United States from U.S. and globally sourced parts.
    1 UVO is discretionary apparatus and accessible with name packages. Microsoft and Windows are purebred trademarks of Microsoft Corporation in a United States and/or other countries.
    2 Sirius services need subscriptions, sole alone after 3-month hearing enclosed with automobile purchase/lease. Subscriptions governed by SiriusXM Customer Agreement during© 2011 SiriusXM Radio Inc. Sirius, XM and all associated outlines and logos are trademarks of SiriusXM Radio Inc.
    3 The Bluetooth® word symbol and logos are purebred trademarks owned by Bluetooth SIG, Inc. and any use of such outlines by Kia is underneath license. Other trademarks and tradenames are those of their particular owners. A concordant Bluetooth® wireless record enabled dungeon phone is compulsory to use Bluetooth® wireless technology.
    4 EPA estimated 24 city /34 highway MPG. Actual mileage will vary.
    5 EPA estimated 22 city / 34 highway MPG. Actual mileage will vary.
    6 EPA estimated MPG for Optima Hybrid.
    7 MSRP for Optima LX, excludes $775 end and doing fee, title, taxes, license, options and play charges. Actual prices set by play and might vary.
    8 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
    9 Source: Experian Automotive Q2 2011 marketplace analysis.
    10 Based on 5-year accumulative expansion between 12-month sell sales for durations finale Sep 2007 and Sep 2012 of all U.S. automotive brands.

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