New 2015 Silverado HD Stars in Chevrolet Super Bowl Ad

Posted on 30. Jan, 2014 by in GM Canada

New 2015 Silverado HD Stars in Chevrolet Super Bowl Ad

Brand bullish on ‘Romance,’ one of 3 Super Bowl XLVIII spots to atmosphere in Canada

2014-01-29

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DETROIT (Wednesday, Jan 29, 2014) – The new 2015 Chevrolet Silverado HD creates a bullish initial sense in a new blurb that will atmosphere during a Super Bowl XLVIII promote on CTV on Sunday, Feb. 2.

The 2015 Silverado HD’s initial TV ad, “Romance,” is a desirable story about a man, his lorry and a new bachelor in town. It follows a large cattle rustic as he transports his stud-bull to an exciting, regretful event opposite city in a new Silverado HD – Chevrolet’s strongest and many modernized heavy-duty pickup ever.

“We like how ‘Romance’ uses amusement to uncover a energy and capability of a lorry and a engaging final a business place on their heavy-duty trucks,” pronounced Tim Mahoney, Chevrolet’s tellurian arch offered officer.

The blurb was filmed in Austin, Texas, and is set to a 1975 hit, “You Sexy Thing,” by a British organisation Hot Chocolate. It was grown by a Silverado’s group of record, Leo Burnett Detroit. The mark shows off a truck’s extraneous pattern and towing capabilities, as good as a accessible Duramax diesel engine and Allison® transmission.

In further to a “Romance” ad, audiences in Canada will be shown dual additional commercials during Sunday’s Super Bowl.  True North Strong “Eco” facilities a Silverado’s best fuel potency rating of any V-8 pickup, while True North Strong “Warranty” focuses on a best pickup coverage in Canada.

About Chevrolet in Canada

Founded in 1911 in Detroit, Chevrolet is now one of a world’s largest automobile brands, doing business in some-more than 140 countries and offered some-more than 4.5 million cars and trucks a year. Chevrolet provides business with fuel-efficient vehicles that underline energetic performance, fluent pattern and high quality. More information on Chevrolet models can be found during www.chevrolet.ca, on Facebook during http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.

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