New BMW sub-brand: BMW i

Posted on 30. Nov, 1999 by in BMW Canada

21.02.2011
New BMW sub-brand: BMW i

BMW i stands for tolerable vehicles and mobility solutions
Two models accessible from launch: BMW i3 and BMW i8
Mobility services element core business
BMW i Ventures holding association founded

Munich. The new BMW sub-brand focused on building tolerable mobility solutions has been launched. BMW i represents a new transformation in reward mobility. With a introduction of this new sub-brand, a BMW Group reaffirms a care as a many innovative and tolerable reward automobile company. The products and services have been recognised around a insubordinate approach: purpose designed and purpose built for sustainable, reward mobility. Its a new day in a industry; a new epoch for particular mobility. This is BMW i Born Electric. pronounced Ian Robertson, member of a Board of Management of BMW AG obliged for Sales and Marketing, in Munich on Monday.
In a initial move, dual models will be launched underneath a new sub-brand from 2013 a BMW i3 and BMW i8. The BMW Group will also significantly enhance a operation of mobility services over a years ahead. To grasp this, a Venture Capital association was founded in New York City, BMW i Ventures, with an investment totalling adult to 100 million US dollars.
BMW i offers idealist cars and services, moving design, and an wholly new judgment of reward mobility all with a concentration on sustainability, explained Robertson. The BMW i code comprises vehicles and services grown given 2007 as partial of plan i, a BMW Group consider tank exploring tolerable mobility solutions. It is a BMW Groups response to changing patron needs, including augmenting direct for choice expostulate trains, such as electric expostulate systems and hybrids. There is a widespread enterprise in megacities for solutions that cleverly mix a advantages of several mobility concepts in a singular package.

Revolutionary automobile concepts

With BMW i, we are building on a success and strength of a core brand, emphasised Robertson. The BMW i3 formerly famous as a Megacity Vehicle will be a BMW Groups initial series-produced automobile for civic areas to be driven by electric energy alone. The BMW i8, meanwhile, is formed on a BMW Vision EfficientDynamics judgment study. Its plug-in hybrid expostulate blends a sporting ability of a high-performance appurtenance with a fuel expenditure and emissions of a tiny car.

Both models are formed on a insubordinate construction judgment famous as LifeDrive architecture. An aluminium framework houses a powertrain, and a newcomer dungeon consists of high-strength though intensely lightweight CO fibre-reinforced cosmetic (CFRP). Both cars have been designed privately for their particular choice expostulate systems. We used a innovative design and CFRP to cancel out many all of a additional weight total by a batteries. For a business this means higher pushing dynamics total with significantly increasing operation regulating electric power, explains Klaus Draeger, BMW Board member obliged for development.

BMW i8 to be built in Leipzig

Like a BMW i3, a BMW i8 will also be made during BMWs Leipzig plant. Around 400 million euros will be invested in new plant comforts and some 800 jobs will be combined adult to 2013. Development and prolongation synergies will be achieved by both vehicles regulating a same member sets for a electric motors, energy electronics, and high-voltage lithium-ion batteries.

A operation of vehicle-independent services

An additional operation of mobility services that can also be used exclusively of a cars will be an constituent member of BMW i. This will concede a origination of a new, essential area of business over a prolonged tenure and attract new business to a companys brands.

Mobility mandate are changing in fast expanding megacities adds Ian Robertson. Our joining to car-enabled mobility services, like BMW ConnectedDrive, will be significantly stretched underneath BMW i. Well also grow a car-related reward mobility services. Whats truly groundbreaking is that good start charity car-independent reward mobility services. BMW i aims to yield customized mobility solutions opposite a seamless network of reward products and reward services. The concentration is on solutions that will urge use of existent parking spaces, as good as intelligent navigation systems with internal information, intermodal track planning, and reward car-sharing.

In further to services grown in-house, a BMW Group is posterior collaborations with partner companies and exploring vital collateral investments in providers of mobility services. To this end, a try collateral association BMW i Ventures has a idea to enhance a operation of products and services offering by BMW i in a prolonged tenure by holding stakes in rarely innovative use providers.

New York-based My City Way is a initial association in that BMW i Ventures has taken a stake. Of a partnership, Ian Robertson said, we am anxious to announce that we have only sealed a initial vital partnership with My City Way. As a mobile app, My City Way provides users with information on open transportation, parking availability, and internal party for over 40 cities in a US. Another 40 cities will be partial of a tellurian rollout, including Munich, of course.

The BMW Group
The BMW Group is one of a many successful manufacturers of automobiles and motorcycles in a universe with a BMW, MINI and Rolls-Royce brands. As a tellurian company, a BMW Group operates 24 prolongation comforts in 13 countries and has a tellurian sales network in some-more than 140 countries.
The BMW Groups tellurian sales volume for a 2010 financial year amounted to approximately 1.46 million automobiles and over 98,000 motorcyles.
For a 2009 financial year, a BMW Group achieved a tellurian sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles. Revenues totalled euro 50.68 billion. At 31 Dec 2009, a association employed a tellurian workforce of approximately 96,000 associates.
The success of a BMW Group has always been built on long-term meditative and obliged action. The association has therefore determined ecological and amicable sustainability via a value chain, extensive product shortcoming and a transparent joining to conserving resources as an constituent partial of a strategy. As a outcome of a efforts, a BMW Group has been ranked attention personality in a Dow Jones Sustainability Indexes for a final 6 years.

For questions greatfully contact:

Tobias Hahn, Corporate and Governmental Affairs, Technology Communication, Mobility Concepts, plan i and Alternative Drives
Telephone: +49-89-382-60816, Fax: +49-89-382-28567

Ralph Huber, Corporate and Governmental Affairs, Technology Communication
Telephone: +49-89-382-68778, Fax: +49-89-382-28567

Media Website: www.press.bmwgroup.com
e-mail: presse@bmwgroup.com

www.bmw-i.com

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