Posted on 26. Jan, 2011 by in Ford Canada

  • SYNC with Traffic, Directions and Information provides personalized, real-time information to assistance drivers get to where theyre going with information they need new services come with no monthly subscription fees for a initial 3 years
  • Users customizations stay with their phone and can be used in other SYNC-equipped vehicles and can be upgraded giveaway as new services are available
  • New facilities will hurl out opposite a whole Ford and Lincoln lineup by 2011
  • SYNC sales surfaced 3 million in Jan 2011

WASHINGTON, D.C., Jan. 26, 2011 Ford is expanding a connectivity care by introducing disdainful new SYNC real-time information facilities that broach personalized news updates to drivers mobile phones while assisting them navigate around difficulty spots, saving time and fuel.

Our prophesy with SYNC is to be a personality in connectivity, creation it affordable for millions usually as Ford has finished with reserve and fuel-saving technologies, pronounced Ford President and CEO Alan Mulally. In reduction than 18 months given we launched SYNC, Ford has delivered dual some-more vital new features, and we have some-more in store.

We are a automobile association that by market-driven, customer-focused creation is training to consider and act like an wiring company, leveraging partnerships with fresh, innovative record leaders, pronounced Mulally during a 2009 Consumer Electronics Show.

The success of SYNC a award-winning communications and party complement grown by Ford and Microsoft continues to grow. Fords game-changing automobile connectivity indication and affordability have helped make it one of a widest record introductions in a industry.

SYNC-equipped Ford and Lincoln vehicles sell scarcely twice as quick as those without, and a Ford consult of SYNC business showed scarcely 80 percent of respondents unequivocally would advise it to a friend.

Since a introduction of SYNC in a 2008 Ford Focus, Ford fast has integrated a technology. Fords whole North American lineup will offer this must-have technology, demonstrating a rapid, consumer-driven adoption. Ford has commissioned SYNC on some-more than 3 million vehicles as of Jan 2011.

We conclude connectivity as a proceed to keep people relocating by their lives not simply as an on-board computer, pronounced Mark Fields, Ford boss of The Americas. Our proceed focuses on joining people to a information they need, whenever and wherever they need it. These new facilities are directed during enhancing a drivers whole peculiarity of life.

Fords SYNC with Traffic, Directions and Information leverages industry-leading voice-recognition software, integrated GPS record and a business Bluetooth-capable mobile phone. It provides elementary hands-free entrance to personalized trade reports, accurate turn-by-turn pushing directions and present information including business listings, news, sports and weather.

The services are accessible on scarcely all 2011 Ford and Lincoln models with no initial monthly subscription fees, interjection to 3 years of use enclosed with a new automobile purchase.

Ford is singular since we continue to build on a energy of a SYNC complement that lets business bond to off-board services by their possess mobile devices, pronounced Doug VanDagens, executive of Fords Connected Services Organization. With that foundation, there is no extent to a information we can offer. Working with a partners a best of a best in a record universe we will continue to yield new services in a time support on standard with a consumer wiring industry.

According to 2008 year-end data, smartphones were a transparent consumer must-have, charity such modernized capabilities as a keyboard, web browser and some PC-like functionality. Research commentary advise that expansion in this attention is approaching to continue during 40 percent year-over-year.

SYNCs new apartment of services allows business a ability to confederate with off-board services and yield a personalized infotainment knowledge to a motorist by utilizing a business possess phone. That absolute compare is what differentiates SYNC in a marketplace and what will enhance Fords connectivity care long-term.

Today, Ford leads a attention in infotainment, pronounced Derrick Kuzak, Ford organisation clamp boss of Global Product Development. As we renovate a automobile lineup, we intend to continue creation intelligent record a pivotal differentiator for Ford and Lincoln products.

Ford is partnering with Microsoft and other famous companies INRIX, TeleNav, Tellme (a Microsoft subsidiary), M/A-COM and Airbiquity to capacitate a new services to bond to real-time data.

Were vehement to see Fords good innovations grown on tip of a Microsoft Auto height that continue to urge how people spend time in their car, pronounced Robbie Bach, boss of Microsofts Entertainment and Devices Division.

The multiple of program and services, including a industry-leading record from Microsoft Auto and Tellme, are delivering wholly new voice-enabled practice that make a time spent in a automobile some-more interesting and some-more productive, Bach added.

To take advantage of Traffic, Directions and Information, business simply have to span their Bluetooth-enabled phone with SYNC and activate a use around Once thats complete, a underline becomes portable, definition business can entrance a information in any Ford or Lincoln automobile versed with SYNC and a Traffic, Directions and Information function.

SYNCs new trade underline will literally save drivers time and income by providing personalized trade reports formed on best-in-class content.

We are means to yield trade speed, upsurge and occurrence information to drivers in 95 markets nationwide, VanDagens said. In addition, drivers can personalize a complement to warning them of changing highway conditions.

In a content summary to a users device, drivers will get a plcae and astringency of accidents or new highway construction causing areas of complicated congestion. Users can personalize a complement to send them an warning before they leave home or have SYNC review a content summary in their vehicle.

SYNC is operative for we before youre even out of bed, VanDagens said. Thats what we meant by a quality-of-life experience.

According to Telematics Research Group, Inc., navigation-enabled mobile phones are apropos consumers tip choice for navigation services. This change will open adult new applications and services and SYNC is positioned to take full advantage of this marketplace change regulating a absolute partnership network.

Drivers requesting directions now can use a accumulation of hunt criteria including a 14-million-plus business bureau to find their destination, be it a favorite coffee emporium or a plcae of a business meeting.

Turn-by-turn directions are downloaded to a automobile and are oral to a user over a vehicles audio complement and displayed on a radio.

Like a new trade service, directions incorporate real-time trade information. Through a set of some-more conversational voice commands, a user need usually pronounce a name, difficulty or nearest.

The new directions use also offers users a choice of how theyd like to accept a information:

  • Automatic tie to business write regulating a drivers personal device
  • Turn-by-turn directions to a business plcae regulating a vehicles audio system
  • Text summary to users device with business inventory and map

Another new underline of SYNC will assistance drivers personalize and specify their favorite media topics, such as sports, continue and news regulating voice commands or by

Examples include:

    • Personalized sports reports featuring scores and highlights for any veteran or college team
    • Current continue conditions and forecasts formed on city, state or zip code
    • News of all forms entertainment, business, tip stories and technology

SYNC has been grown to concede users to emanate their possess experiences, VanDagens said. Some people competence wish to check their batch portfolios; others competence wish their hometown ball scores. With SYNCs singular design and a absolute Tellme voice service, there are no bounds to a information users can access.

New shortcuts added
SYNC has gotten smarter as well, and is providing a accumulation of by-pass commands. Users remember comments such as Call Joe during work and Play artist ACDC. New commands embody Traffic to work and Directions to home. Using a website, users can save a accumulation of locations such as home, bureau and airfield any plcae in a U.S.

These new capabilities are in further to SYNCs determined hallmark apartment of services, from hands-free, voice-activated dungeon phone, content messaging and digital media actor formation to a some-more new confidence and preference additions of 911 Assist and Vehicle Health Report.

We know how critical it is for business to feel connected to their lives even on a road, Kuzak said. Ford is committed to continue operative with a tip record companies in a business to broach even some-more of a facilities consumers unequivocally want.

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About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 163,000 employees and about 70 plants worldwide, a companys automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Fords products, greatfully revisit

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