New Ford Taurus SHO Set to Make Appearance in Screen Gems’ “Think Like a Man” formed on Steve Harvey’s Best-Selling Book

Posted on 29. Mar, 2012 by in Ford Canada

  • The new 2013 Ford Taurus SHO will gleam alongside a star-studded expel of Screen Gems’ rarely expected film “Think Like a Man,” that opens in theaters Apr 20
     
  • This week Ford launched a co-branded 30-second TV mark highlighting a brand’s formation into a film as good as radio spots, digital ads and amicable media efforts that will live on a Ford Taurus Facebook Page
     
  • In a movie, Romany Malco’s impression Zeke can be found display off Ford’s SYNC® with MyFord Touch® party complement to his adore seductiveness Mya, played by Meagan Good
     
  • The new Ford Taurus SHO sedan is a sportiest indication nonetheless to wear a SHO badge, charity unique, performance-inspired design, highway manners to compare – and even some-more split in a Taurus lineup


DEARBORN
, Mich., Mar 29, 2012 – The new 2013 Ford Taurus SHO will strike film screens opposite a nation as partial of a formation into Screen Gems’ rarely expected film “Think Like a Man,” formed on Steve Harvey’s best-selling book, that opens in theaters Apr 20.

The new 2013 Taurus, nearing in dealers now, will be partial of a stage that facilities Meagan Good’s impression Mya and Romany Malco’s impression Zeke as they get prepared to conduct out for an dusk on a town. Moviegoers will be means to watch Zeke use a upgraded MyFord Touch® party complement to set a mood for a date in further to display off a Taurus SHO’s absolute 365-horsepower, 3.5-liter EcoBoost® engine.

“This outlines not usually a initial time a new Taurus SHO will seem in a vital suit picture, though also a initial when it comes to a MyFord Touch party complement being spotlighted in a film,” pronounced Crystal Worthem, Ford manager, Brand Content Alliances. “This film formation is a good event for us to showcase a new 2013 Ford Taurus SHO to an assembly that has traditionally been a client and fan of a Ford Taurus brand.”

The film, formed on Steve Harvey’s best-selling book “Think Like a Man,” follows 4 companion and different group whose adore lives are jarred adult after a ladies they are posterior buy Harvey’s book and start holding his recommendation to heart. When a rope of brothers realizes they have been tricked by one of their own, they collaborate regulating a book’s insider information to spin a tables and learn a women a doctrine of their own.

“The Taurus SHO was an ideal compare for us since a film showcases on-going and veteran guys display their smarts and savvy while attempting to navigate a dating world,” pronounced Will Packer, writer of “Think Like a Man.” “The 2013 Taurus and a facilities were an organic fit for these characters.”

The film is destined by Tim Story and executive-produced by Steve Harvey, Rushion McDonald, Rob Hardy and Glenn S. Gainor. For some-more information, revisit www.thinklikeaman-movie.com.

As partial of promotional efforts tied to a film, Ford launched a co-branded 30-second promotional mark that will atmosphere on TNT and TBS in further to co-branded radio spots that will run on a “Michael Baisden Show.” In further to a TV and radio efforts, Ford kicked off a amicable media activities tied to a film, that will embody a possibility for Facebook fans to check out disdainful video clips and images from a film online.

“The Ford code has been integrated into a far-reaching series of films in a past, and this happened to be an extraordinary event for us to partner with Screen Gems on a film that done ideal clarity for a Taurus brand,” pronounced Worthem. “Of course, a event to be compared with a film that involves one of a Ford partners, comedian Steve Harvey, done this formation an even some-more healthy fit for us as we demeanour to beget recognition around a new 2013 Taurus in a market.”

New 2013 Ford Taurus SHO
The new Ford Taurus and Taurus SHO broach some-more of what vast sedan business unequivocally wish for a 2013 indication year – some-more power, even softened fuel economy, some-more technology, pattern refinement, softened craftsmanship and extended pushing dynamics. Additionally, Taurus is a initial automobile in Ford’s North American lineup to offer a modernized 2.0-liter EcoBoost engine, mixing a turbocharger with gasoline approach injection to broach projected best-in-class fuel economy.

To check out footage from a film, be certain to revisit www.fordurban.com. To learn some-more about a new Ford Taurus and Taurus SHO, revisit www.ford.com.

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About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 164,000 employees and about 70 plants worldwide, a company’s automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Ford and a products worldwide, greatfully revisit http://corporate.ford.com.

About Screen Gems
Screen Gems is a specialty prolongation multiplication during Sony Pictures Entertainment, that was combined to financial and furnish tolerably budgeted films that are marketed to targeted audiences. Upcoming Screen Gems releases embody Paul W.S. Anderson’s RESIDENT EVIL: RETRIBUTION starring Milla Jovovich and Michelle Rodriguez; and Benson Lee’s BATTLE OF THE YEAR: THE DREAM TEAM starring Josh Holloway, Laz Alonso, and Chris Brown.

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a auxiliary of Sony Corporation of America, a auxiliary of Tokyo-based Sony Corporation. SPE’s tellurian operations ring suit pattern prolongation and distribution; radio prolongation and distribution; home party merger and distribution; a tellurian channel network; digital calm origination and distribution; operation of studio facilities; growth of new party products, services and technologies; and placement of party in some-more than 142 countries. Sony Pictures Entertainment can be found on a World Wide Web during http://www.sonypictures.com.

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