New Porsche U.S. Headquarters Design Mirrors a Bold Energy, Performance and Passion of a Porsche Brand

Posted on 21. Nov, 2011 by in Porsche Canada

A absolute intersection of office, pushing and training environments gives HOK pattern a winning edge

ATLANTA – Nov 21, 2011 – When a new Porsche Cars North America (PCNA) domicile opens in late 2013, it will send a pure visible summary that either synthetic structure or automobile, a participation of Porsche DNA means formidable quality, opening and style.  To safeguard that each block in. of a code new trickery is infused with these Porsche code and product values, Porsche has comparison HOK, a heading tellurian architectural firm, as a pattern partner.

“Our prophesy for a new U.S. corporate home is to emanate a confidant and energizing sourroundings where a earthy elements are as noted and relocating as a Porsche pushing and tenure experience,” pronounced Detlev von Platen, President and CEO of Porsche Cars North America. “The pattern contingency concede employees and visitors to see, hear, feel and knowledge both a romantic and unsentimental advantages of a Porsche brand, from a impulse they initial see a building.”

One Porsche Drive, a destiny residence of PCNA, will be home for adult to 400 U.S. Porsche employees, and is also designed as a must-see end for Porsche owners, dealers, enthusiasts and visitors from around a world.  It is a singular judgment within a automotive industry, mixing complicated offices, technical use and training and a world-class Porsche Customer Experience Center – one of usually 4 such comforts around a globe.

The “Aerotropolis Atlanta” expansion site, nearby a code new International Terminal during Hartsfield-Jackson Atlanta International Airport, connects Porsche with millions of consumers.  By 2015, airfield information forecasts over 100 million visitors annually, and one of a initial impressions for each traveler will be a bird’s-eye perspective of a 26.44-acre Porsche facility.

While a extraneous structure of a building pays loyalty to a lines of a iconic Porsche badge, a sights and sounds of Porsche won’t only be stirring visitors on a outside.  An equally critical partial of a pattern criteria was to move a Porsche code and product knowledge inside to bureau and assembly environments, liberality areas, training facilities, even a parking structure.  In a initial for any North American automotive headquarters, a One Porsche Drive site pattern integrates a lane with a building, bringing a whole new clarification to “rush hour” – namely that of a adrenaline kind.

“We have designed a building with a same high-energy feel and opening as Porsche automobiles,” pronounced Todd Bertsch, HOK Atlanta Vice President and Director of Design. “Everything about this space is designed to inspire people to tumble in adore with a Porsche code and automobiles.”

To concede employees and visitors to share that passion, a new domicile bureau blueprint will drive pure of “cubicle culture” and instead offer open, light-filled particular and common work spaces, ideal for partnership and artistic spark.

Discussion and thought sell between group members is reinforced during each turn, from pure stairwells to a executive “Main Street” atrium and courtyard, where a immobile arrangement of Porsche automobiles is complemented by close-up views of lane action.

Like Porsche cars, record also plays an critical purpose in a trickery design, generally in a feat of sustainability goals.  HOK will cruise beliefs of biomimicry, a investigate of how plants and animals adjust over time to flower in specific geographies.  From landscaping that acts as a healthy shade writer in a summer and lets in some-more object during a winter to rooftop rainwater collection and filtration, One Porsche Drive will essay for a high spin of LEED certification.

“HOK’s pattern resolution resolutely and gradually prisoner a Porsche prophesy and aesthetic,” pronounced von Platen.  “We are now looking brazen to changeable from formulation to violation belligerent – and laying a substructure for clever and ongoing expansion in a U.S. market.”

Porsche expects to dedicate a new U.S. domicile plcae with an central belligerent violation rite in early 2012.


About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), formed in Atlanta, Ga. is a disdainful U.S. importer of Porsche sports cars, a Cayenne SUV and Panamera competition sedan. Established in 1984, it is a wholly-owned auxiliary of Porsche AG, that is headquartered in Stuttgart, Germany, and employs approximately 220 people who yield parts, service, selling and training for 196 dealers. They, in turn, work to yield Porsche business with a best-in-class knowledge that is in gripping with a brand’s 63-year story and care in a enrichment of car performance, reserve and efficiency. At a core of this success is Porsche’s unapproachable racing birthright that boasts some 30,000 motorsport wins to date.

Note: Photos are accessible to accredited reporters on a Porsche Press Database during Video footage is accessible to purebred users during

Contact: Porsche Cars North America, Inc.

Steve Janisse
General Manager, Public Relations

Angie Reevers
Corporate Communications Manager


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