Nissan Becomes Co-Title Sponsor of RADIOSHACK NISSAN TREK Professional Cycling Team

Posted on 23. Jan, 2012 by in Nissan Canada

01.23.2012

, FRANKLIN, Tenn.

Nissan Becomes Co-Title Sponsor of RADIOSHACK NISSAN TREK Professional Cycling Team

Nissan North America, Inc. (NNA) currently announced an agreement with Leopard SA and CSE Pro Cycling, LLC to turn co-title unite of a veteran cycling organisation that will be racing globally as partial of a World Tour.

RADIOSHACK NISSAN TREK consists of 30 veteran riders from around a world, including Andy and Fränk Schleck, Fabian Cancellara, Andreas Kloden, and Americans Chris Horner, Matthew Busche and Ben King. The organisation will contest in an endless report of veteran cycling races worldwide in 2012, including a Tour de France, a Tour of California and a USA Pro Cycling Challenge in Colorado.

“We built a plain substructure for Nissan by a cycling partnership with a organisation a past dual seasons and are prepared to take it to a subsequent turn now as one of a pretension sponsors of RADIOSHACK NISSAN TREK,” pronounced Brian Carolin, comparison clamp president, Nissan North America. “Our promotional activities tied to vital cycling events such as a Tour of California and a Tour de France allows us to bond with millions of fans around a world. We devise to use these events to launch many sparkling products here in a United States and around a creation in 2012.”

Nissan enjoys a clever participation in a health, wellness and personal aptness locus with partnerships with a Boston Marathon and New York Marathon, as good as a Country Music Marathon in Nashville, TN, where Nissan’s North American domicile is located. Nissan also skeleton to actively support a RADIOSHACK NISSAN TREK pro cycling organisation during a Tour of California, Tour of Colorado, Tour de France and other vital Pro Cycling events around a globe. The association views a partnership as a approach to bond with a some-more than 22 million cyclists in a United States and over 40 million cycling fans that attended live events around a universe in 2012.

“We’re really vehement to have Nissan boost their support of a team. Team vehicles and new innovations play a pivotal purpose in a success of any veteran cycling organisation and we demeanour brazen to regulating Nissan products as we competition around a world,” pronounced Chris Horner. “We know that Nissan has some sparkling product launches on a setting and we demeanour brazen to an glorious partnership with a Nissan friends for 2012.”

“The 2011 deteriorate was filled with many good wins and we demeanour brazen to even some-more success in a entrance season. RADIOSHACK NISSAN TREK has built a challenging organisation of gifted riders that will be in a using to win from a open classics right by a grand tours. We are anxious to have a organisation continue to use a Nissan lineup of innovative vehicles as they contest on a universe stage,” combined Carolin.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, design, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program 2010 and has been famous as a 2010 and 2011 ENERGY STAR® Partner of a Year by a U.S Environmental Protection Agency. More information about Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during www.NissanUSA.com and www.Infiniti.com.

About Nissan
Nissan Motor Co., Ltd., Japan’s second largest Japanese automotive association by volume, is headquartered in Yokohama, Japan and is an constituent post of a Renault-Nissan Alliance. Operating with some-more than 150,000 employees globally, Nissan supposing business with some-more than 4 million vehicles in 2010. With a clever joining to building sparkling and innovative products for all, Nissan delivers a extensive operation of fuel-efficient and low-emissions vehicles underneath a Nissan and Infiniti brands.

A colonize in 0 glimmer mobility, Nissan done story with a introduction of a Nissan LEAF, a initial affordable, mass-market, pure-electric car and leader of countless general accolades including a prestigious 2011 European Car of a Year award. For some-more information on a products, services and joining to Sustainable Mobility, revisit a website during http://www.nissan-global.com/EN/.

About Capital Sports Entertainment

Based in Austin, Texas, Capital Sports Entertainment (CSE) builds and manages experiences, personalities, businesses and brands. CSE has launched successful enterprises such as a Austin City Limits Music Festival, Lollapalooza, a Discovery Channel Pro-Cycling Team, C3 Presents, and C3 Management. CSE ran and managed a Discovery Channel Pro-Cycling Team from 2004-2007 after holding over as manager of a United States Pro-Cycling Team. CSE combined media and selling partnerships that constructed integrated programming on OLN/Versus, ESPN and Discovery. CSE will be a General Manager for Team RadioShack, that will contest as a Pro-Tour team. Additionally, CSE manages a Trek-LIVESTRONG U23 Team, a corner plan between Lance Armstrong and Trek Bicycle to assistance rise a subsequent era of good American cyclists. For some-more information about CSE or a clients and properties, revisit www.planetcse.com.

About LEOPARD
LEOPARD s.a. is a handling association behind a RADIOSHACK NISSAN TREK WorldTour cycling team. Mr. Flavio Becca, a Luxembourg businessman of many successful companies, many particularly in genuine estate, owns a company. The association binds a UCI WorldTour permit and was started in a march of 2010, to turn active during a start of a 2011 cycling deteriorate and foster and rise Luxembourg cycling in a world.

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