NISSAN CELEBRATES EXTENSION OF HEISMAN TROPHY PARTNERSHIP

Posted on 10. Jan, 2012 by in Nissan Canada

01.10.2012

, DETROIT

NISSAN CELEBRATES EXTENSION OF HEISMAN TROPHY PARTNERSHIP

Nissan has extended a partnership with a Heisman Trust to 2016, hosting a tailgate celebration during a North American International Auto Show featuring Heisman Trophy leader and Hall of Fame pro actor Barry Sanders.

Nissan hosted a Heisman tailgate celebration Monday night, highlighting a extended ties to a tip college football actor endowment on a night when a inhabitant championship was decided.

Jon Brancheau, clamp boss for North American marketing, pronounced Heisman ties, now using to 2016, will embody some-more consumer activities such as a Trophy Tour, on-line voting and an awards sweepstakes.

“The Heisman Trophy unequivocally represents a summary in value in college football and usually one actor any year indeed gets a respect of being a Heisman Trophy target and join a companionship of other Heisman winners,” pronounced Brancheau.

“Not usually does it align good in terms of value with a Nissan brand, though also in terms of innovation. Frankly, it’s a very, really rival environment, and if we are not innovative in a approach that we play a game, group sport, and particular opening and excellence, we don’t have a shot during winning a Heisman Trophy. It’s a good fixing for a Nissan brand, and we couldn’t be some-more unapproachable to be partners with a Heisman Trust.”

“Heisman House” commercials became a underline of a 2011 ad campaign, with 11 former prize winners amid one of a tightest ballots in years.

As LSU and Alabama battled for a BCS college football climax Monday, Heisman leader and Detroit Lions star Barry Sanders was on hand, observant Nissan and a endowment are a good match.

“Being means to do a Heisman House was one of a genuine singular practice I’ve ever had,” Sanders said. “I’ve finished commercials before, though nothing with that arrange of a register of athletes. We all had a blast. We’re not a best actors, though it was good pity stories and removing together.”

“You demeanour during Doug Flutie, Vinnie Testaverde or Marcus Allen, guys who I’ve had a disturb examination play. It was only a really singular experience.”

Alabama won a diversion and a BCS title, that Nissan was a sponsoring partner of, with speak already commencement on that players will be on Heisman watch in 2012.

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