Nissan: CEO Carlos Ghosn’s debate to a Foreign Correspondents’ Club of Japan

Posted on 18. Jul, 2014 by in Nissan Canada

Carlos Ghosn outlines launch calendar for Autonomous Drive technologies



Tokyo, Japan
Thursday, Jul 17, 2014


Thank you, Martin [Koelling], for that introduction.  And appreciate we all for welcoming me behind to a Club. It is a pleasure to be here.

Almost 10 years ago, we was invited to pronounce during a Club’s 60th anniversary jubilee – where we praised your coverage of a automobile industry.  Although many has altered given then, a border of your coverage has not.  Your critical work continues to simulate a automobile industry’s standing as a pivotal partial of a Japanese and tellurian economies.

On your 60th anniversary, we also done this pledge: to spin a Renault-Nissan Alliance into a tellurian personality in automotive record and innovation.

Today, as requested, I’ve returned to yield an refurbish on a swell that Nissan has made. And we know that we privately wish to hear about a cutting-edge advances that Nissan is building and looks brazen to introducing.

Over a final decade, record has altered a approach we do business: both for we in a media and for us in a automobile industry. At Nissan, we’ve done good swell in delivering innovations that make pushing easier, safer, and some-more environmentally friendly.

On any of these goals, Nissan is bringing breakthrough technologies to a market. Many of them will be embedded in Autonomous Drive vehicles, that Nissan aims to pierce to marketplace by 2020.

This morning we will outline a stairs we are holding to serve arise Autonomous Drive technologies, that have a intensity to change vast tools of a industry; and we also will explain a tellurian trends that make it essential for Nissan to continue to be an creation pioneer.

Nissan is a association with a story of breakthroughs, quite in automobile emissions, connectivity and safety. Take a all-electric Nissan LEAF. Since we introduced a Nissan LEAF in 2010, it has spin a world’s best-selling zero-emissions automobile by a far-reaching margin.

We have also pioneered connected cars — versed with telematics and electronic systems that mix security, information, party and offer cutting-edge mobile applications. And we are now building Autonomous Drive systems, that have a intensity to raise safety, boost fuel economy and urge trade management.

These innovations were hardly on a drawing-board a decade ago. Today, they are possibly a existence or in modernized development. These technologies guarantee to broach a poignant rival advantage for Nissan, enabling us to residence a many distinguished “mega-trends” that are reshaping a industry.

Global Trends

We see 4 critical socio-economic trends inspiring a world’s automobile industry.

The initial is a arise of tellurian mega-cities, that is augmenting a need for innovations to palliate congestion, revoke emissions and urge trade management.

Second, approach is flourishing for in-car communications that accommodate or surpass a high expectations of a “digital generation.”  Our vehicles contingency be as connected as a smartphones and tablets that this epoch depends on day in and day out.

Third, there is a need to overpass a epoch opening by providing vehicles that interest to a world’s flourishing race of seniors. These consumers wish technologies and programmed systems that capacitate them to expostulate safely, for longer.

Finally, a fourth mega-trend is a dire need to welcome gender diversity. This means noticing a critical purpose that women play as consumer-purchasers, decision-makers and managers around a automobile industry.

In any of these areas, Nissan is dynamic to innovate.  In office of a goals, Nissan will seize a expansion opportunities combined by a critical socio-economic trends that we mentioned. Let me explain why.

Trend #1: a arise of tellurian megacities

Starting with megacities: Today, there are some-more than 30 cities around a universe with populations of some-more than 10 million people.

They embody Tokyo and Osaka here in Japan, as good as Beijing, Shanghai, Sao Paulo, Mexico City, and Mumbai. These are all in pivotal markets, where a Nissan, Infiniti, and Datsun brands have a intensity to build a incomparable presence.

Oxford economists envision that a series of megacities will strech roughly 50 – with a third of them in China – by 2030.
Given a arise of mega-cities in China, it should be no warn that a Government in Beijing is seeking to revoke wickedness by incentives for electric vehicles. Just final week, China announced a aim to boost a suit of government-fleet EVs to 30% of a sum and affianced to finish sales taxation on all electric cars.

This pierce reflects a environmental plea in countries such as China. Rapid urbanization and sharpening trade overload bluster to boost already high CO2 emissions. At a time when some-more than 20% of all CO2 emissions come from a ride sector, Nissan understands a shortcoming to be partial of a solution.

Our advances in zero-emission vehicles and autonomous-drive systems could assistance assuage wickedness and overload and reduce CO2 levels.

In further to a Nissan LEAF, Nissan recently launched a all-electric e-NV200 outpost in Europe. And we’re now holding orders here in Japan for smoothness after this fall.  This indication has a intensity to renovate a cost-economics for swift operators.

While zero-emission vehicles are one resolution to mega-city pollution, another will be larger automobile autonomy. Autonomous record already exists in a industry. Motorists don’t consider twice about regulating involuntary transmissions or journey control. The subsequent step – and it’s a vast step – is to secure both a regulatory horizon and consumer adoption to make unconstrained pushing a reality.

Nissan is among courtesy leaders seeking applicable regulatory standards.
We have shown, in highway tests, how new technologies such as involuntary lane-changing and programmed parking can raise a pushing experience, and make it safer.

I wish to explain that there is a vast disproportion between unconstrained expostulate record championed by Nissan, and self-driving cars. Autonomous Drive is about relieving motorists of bland tasks, quite in undiluted or long-distance situations. The motorist stays in control, during a wheel, of a automobile that is means of doing some-more things automatically.

Self-driving cars, by comparison, don’t need any tellurian involvement – and sojourn a long-way from blurb reality. They are suitable usually for tightly-controlled road-environments, during delayed speeds, and face a regulatory minefield.

That is because Nissan is focused on unconstrained expostulate technologies that we know will work, and can be introduced over a subsequent 4 to 5 years. 

Today, we can endorse sum of Nissan’s timeline to 2020 and a introduction toward a Autonomous Drive system.

By a finish of 2016, Nissan will make accessible a subsequent dual technologies underneath a autonomous-drive strategy. We are bringing to marketplace a traffic-jam pilot, in that cars will have a capability to expostulate autonomously – and safely – on undiluted highways. In a same timeframe, we will make fully-automated parking systems accessible opposite a far-reaching operation of vehicles.

This will be followed in 2018 by a introduction of multiple-lane controls, permitting cars to autonomously negotiate hazards and change lanes. And before a finish of a decade, we will deliver intersection-autonomy, enabling vehicles to negotiate city cross-roads but motorist intervention.
This technological-momentum – in that cars will, step-by-step, offer some-more capability to assume journey-management from drivers – is a pointer of things to come.

But it’s also a pointer of where Nissan has come from.

This work has been years in a making.  Back in 2001, we combined “Lane-Keep Support”, a world-first. This was followed by a “Safety Shield”– a complement of cameras, sensors and actuators that monitors risk all around a automobile and can assistance to avert an accident.

Today cars like a new Qashqai and new X-Trail have modernized park-assist systems. By 2017, we design parking to be entirely automated, and by 2019 increasingly remote – so that cars can be parked in a tranquil environment but a motorist during a wheel.

All this shows that Nissan is pioneering a some-more discerning partnership between automobile and driver, relieving a motorists of tasks that can be safely automated.

Trend #2: flourishing approach for connectivity

The launch report for unconstrained technologies is related to another mega-trend: a arise of a digital generation, mostly referred to as a “Millennials.”

These consumers are constantly connected – to their friends, on-line networks, and a web – around a extended operation of amicable media apps. They wish to be means to communicate, shop, search, or rivet anywhere and during any time – including while they are traveling.

For too long, cars have been scantily connected for this generation. But Nissan is addressing this aggressively.  

We are deploying a “NissanConnect” complement in some-more and some-more vehicles.  It offers connected services such as Bluetooth hands-free telephony; hands-free content messaging assistance; voice recognition; and a flourishing list of apps to play music, entrance amicable media and equivocate trade jams. 

I can currently reaffirm that by subsequent year, we design some-more than 1.5 million Nissan vehicles to be connected, with cloud-based systems delivering new apps as they are introduced.

But it is not usually those flourishing adult in this century who design larger automobile connectivity and automation. These services are also applicable to a third mega-trend that we are harnessing: The expansion of a world’s aged population. 

Trend #3: aged race growth

Every day, some-more than 8,000 members of a baby-boom epoch spin 65. The U.N. predicts a world’s race of people over 65 will surpass 2 billion by 2050.

These seniors wish to expostulate their cars good into retirement. Like a Millennial generation, a aged value automobile automation, quite facilities such as trade government and parking assist. That is because Nissan has already introduced modernized intuiting technologies including blind-spot prevention, intelligent journey control and predictive collision warnings.

Many of a 90 new technologies that Nissan is introducing during a Power 88 devise will interest to mixed generations of motorists, from first-time drivers to those seniors who schooled to expostulate years ago. Last year, we deliver 22 new technologies alone, including approach adaptive steering and brazen puncture braking systems.

Such systems will embody lane-departure impediment and softened reserve sensors that will capacitate seniors to equivocate accidents. The intensity to save lives and costs is enormous.  Consider there are 6 million crashes in a United States alone each year – during a cost of $160 billion to consumers and word companies.

To make a vehicles some-more appealing and, in turn, to build a code and sales power, we contingency interest to each demographic – generally a organisation pushing a infancy of world-wide consumer purchases: women.

Trend #4: women’s augmenting purchasing power/influence

Serving a successful womanlike patron bottom and leveraging a under-tapped talent of womanlike employees is a pivotal concentration area for Nissan.

According to a World Bank, women control 65% of tellurian spending – some $20 trillion. This includes creation a final preference on some-more than 60% of new automobile purchases. 

Nissan has prolonged famous a significance of womanlike consumers – and womanlike employees. We are committed to gender farrago in each partial of a business. In Japan, women comment for 7% of Nissan’s manager-level positions – some-more than double a series during other vast Japanese manufacturers.  
We aim to lift that figure to 10% by 2017. This would be a critical feat for a Japan-headquartered corporation. And we are creation plain swell toward this critical goal. More womanlike government ensures that women form partial of a business formulation in each area of operations.

Here in Japan, mini-cars such as a Dayz and Dayz Roox were designed with womanlike business in mind – and womanlike employees helped to lead a successful offered efforts. Across segments, we are increasingly offered and offered vehicles directed during women, including a pilot-project in Japan to make dealerships some-more female-friendly.


By addressing a pivotal megatrends we only outlined, we during Nissan are essay to position ourselves as a industry’s many appealing brand, with a best models, for changing socio-economic groups. This is how we are operative to lead a world’s automobile courtesy toward a new epoch of safer, some-more tolerable mobility.

Thank we for your courtesy on these critical issues. Now we will be happy to take your questions.



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