Nissan: Datsun is Back with All-New Datsun GO for a New Risers

Posted on 15. Jul, 2013 by in Nissan Canada

  • Datsun is back; new Datsun GO denounced in New Delhi, India.
  • Datsun GO is a initial Datsun automobile for a 21st century.
  • Developed locally, Datsun GO will also be locally produced.
  • Datsun is a third Nissan Motor Company’s brand.
  • Datsun stands for Dream, Access and Trust (D.A.T.).

DELHI, India – Datsun currently denounced a initial new Datsun automobile for a 21st century. The all-new Datsun GO will be on sale in India in early 2014.

The Datsun GO is a fulfilment of a joining done by Nissan Motor Co., Ltd. in Mar 2012 to lapse a Datsun code to a marketplace. Datsun is a third code for a Nissan Motor Company along with a company’s Nissan and Infiniti brands. Datsun will play an critical purpose in a Nissan Power 88 mid-term business plan.

“This is an ancestral day for Nissan Motor Company and for a business and partners in some of a world’s fastest-growing markets. It’s also an sparkling impulse for many women and organisation here in India who – currently – come one step closer to realizing a dream of purchasing a car,” pronounced Carlos Ghosn, Nissan Motor President and CEO, when phenomenon a car.

The five-door, front-wheel expostulate hatchback will come with a 1.2-liter engine interconnected with a five-speed primer delivery that offers optimal response time and lively in undiluted traffic.

With partially compress physique measure (width – 1635mm; tallness – 1485mm; length– 3785mm), a automobile is atmospheric inside interjection to a far-reaching position and vast wheelbase (2450mm), and offers plenty headroom and an stretched front seating configuration. It will be a arguable partner for families, providing comfort to 5 occupants and lively in undiluted traffic.

For those business never wanting to partial with their favorite song and cinema Datsun GO will offer a really unsentimental resolution – Mobile Docking Station to bond with their smartphones.

Datsun GO is approaching to be “a difficulty up” in a cost range, attractively labelled next INR 400,000.

This all-new automobile has been built to accommodate a needs of new rising organisation of confident business in high-growth markets who find improved value propositions. These are people who wish travel that supports their bland needs, though that also fulfills their dreams and ambitions for a improved tomorrow. They are literally “on a move.” They wish to GO further, so a name of a automobile reflects this aspiration.

The name of a new automobile is desirous by a initial Datsun, a DAT-GO, launched roughly a century ago in Japan. Back afterwards a cars brought mobility to people who had never dreamed of automobile tenure before. The reignited Datsun code and a Datsun GO will move a identical multiple of end and trustworthiness.

Datsun GO is high quality, stylish and modern, delivering an enchanting pushing experience. The altogether Datsun patron offer will embody a worry-free tenure experience, rival sum cost, permitted services, with pure pricing, and dealership proximity.

“When a patron buys his initial new automobile in countries like India, Indonesia, Russia and South Africa, initial he dreams about it. To comprehend a dream, business need to have access, feel a clarity of belonging towards a Brand. Also, as this squeeze will paint a poignant partial of their ordering income, it is critical for them to have full trust in a code and a product. So Dream, Access and Trust are pivotal values for that a Datsun code stands now,” pronounced Vincent Cobee, who leads Datsun.

Datsun models will be away grown for opposite markets, though a judgment will follow a common inspiration. Datsun GO will be a initial of several Datsun models that will be launched after in 2014 in Indonesia, Russia and South Africa.

While Nissan Motor’s Global pattern core in Japan was obliged for a Datsun GO styling, RD and engineering expansion for a plan were entrusted to internal engineering resources and suppliers to safeguard a product would fit internal marketplace conditions, preferences, tastes and needs, and would be permitted in terms of cost and supply. The plan expansion was of march corroborated by a full declaration of a tellurian Japanese automobile manufacturer’s amassed imagination and peculiarity assurance.

Datsun GO will be constructed during one of a newest Renault-Nissan Alliance factories during Oragadam, in Chennai.

More information will be accessible closer to a start of sales.

About Datsun
Nissan Motor Co., Ltd. announced a lapse of a Datsun brand, Nissan’s third tellurian brand, alongside Nissan and Infiniti, in Mar 2012. Datsun will yield a tolerable motoring knowledge to confident up-and-coming business in high-growth markets. Datsun represents 80 years of amassed Japanese car-making imagination and is an critical partial of Nissan’s DNA. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014.

Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) roughly a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese though is also a anxiety to a initial letters of family names of a 3 financiers who upheld a business during a time: Den, Aoyama and Takeuchi. Using a same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan’s first father Yoshisuke Aikawa took over a business with a prophesy of “mobility for all”. The introduction of a light-weight, careful nonetheless volatile automobile to accommodate a aspirations of immature Japanese people in a early 1930s was named a ‘son of DAT’ – Datson – that after altered to Datsun. Local engineering and mass-production done a founder’s dream a reality.

About Nissan Motor in India
A new entrance to India, Nissan now employs some-more than 12,000 people here, and skeleton to grow a participation by new indication launches and network expansion. In 2012, Nissan sole approximately 37,000 units, an 11% expansion over a before year, and is targeting triple number expansion in FY13. Nissan skeleton to launch 10 new models in India by 2016 underneath a Nissan and Datsun brands, and is expanding a play network to some-more than 300 dealers by 2016.

Chennai is a vital heart for production, RD and exports for Nissan and a Alliance partner, Renault. A prolongation plant during Oragadam, nearby Chennai, was non-stop in 2010, representing an investment of about INR 45 billion. The plant has full stamping, body, paint, plastic, trim and framework shops with dual exam tracks, and has annual prolongation ability of 400,000 vehicles.

 

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