NISSAN LAUNCHES “MY VERSA ROAD TRIP” SOCIAL MEDIA PROGRAM FOR ALL-NEW 2012 NISSAN VERSA SEDAN

Posted on 20. Sep, 2011 by in Nissan Canada

09.20.2011

, FRANKLIN, Tenn.

NISSAN LAUNCHES “MY VERSA ROAD TRIP” SOCIAL MEDIA PROGRAM FOR ALL-NEW 2012 NISSAN VERSA SEDAN

– Road Trip Competition includes partnership with comedian Adam Carolla –

Complementing a success of a stream “Most _____ per dollar” campaign, Nissan is amplifying selling support for a all-new 2012 Nissan Versa sedan with an interactive amicable media promotion. The Versa Sedan, on sale now during Nissan dealers nationwide, offers a many legroom, headroom, case room and record per dollar than any other automobile in America, creation it a monitor of good experiences. This three-phased debate will denote a Versa’s pivotal innovations while enchanting social-savvy audiences.

MyVersaRoadTrip.com
Live this week, Nissan launched a Facebook Connect enabled website MyVersaRoadTrip.com, where users emanate their possess trips by selecting routes, picking their soundtrack and mouth-watering 3 Facebook friends to come along. Entrants afterwards contention their trip, revelation Nissan because their online tour should be done into a genuine one and share it with their amicable networks, now by Oct 19, 2011.

“While rarely social, aim Versa buyers in their mid-to-late twenties mostly are sophistry new time commitments and financial priorities,” pronounced Jon Brancheau, clamp president, Marketing, Nissan North America, Inc. “This creates staying connected with friends easier online, so a ‘My Versa Road Trip’ debate gives them event to rivet online for intensity possibility to reconnect in chairman offline.”

Six winners will be comparison and announced Nov 14 to accept a 2012 Versa Sedan and take a 4 Day3 night highway outing they submitted with their friends. Along a journey, a winners will contention updates, tweets, images and other calm from a highway so users can follow their outing online.

For additional content, all Versas will be given with stop-motion cameras inside and out. When a trips conclude, a footage will be used to emanate mini road-trip cinema to be common in an online film festival in Jan 2012. The village will decider a films, giving them a possibility to win prizes as well.

Adam “Versa” Carolla

Actor, comedian and TV celebrity Adam Carolla is fasten Nissan to foster a car and highway outing debate with a light-hearted, humorous proceed he’s famous for. Created by Carolla’s ACE Broadcasting company, a array of videos will uncover because he decides to change his name to ‘Adam Versa’, his possess highway outing around his hometown of North Hollywood and a “Hypothetical Road Trip Game” with Larry Miller.

In addition, a Sep 21st partial of his #1 downloaded podcast show, “The Adam Carolla Show”, will be designated “The Adam Versa Show” and his guest will be Erich Marx, Nissan Director of Website and Social Media Marketing. Marx will plead Nissan’s proceed to amicable media, foster a My Versa Road Trip program, prominence a 2012 Nissan Versa Sedan, and take partial in a turn of Carolla’s Hypothetical Road Trip game.

About Nissan North America

In North America, Nissan’s operations embody automotive styling, design, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program 2010 and has been famous as a 2010 and 2011 ENERGY STAR® Partner of a Year by a U.S Environmental Protection Agency. More information about Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during www.NissanUSA.com and www.Infiniti.com.

About Nissan

Nissan Motor Co., Ltd., Japan’s second largest Japanese automotive association by volume, is headquartered in Yokohama, Japan and is an constituent post of a Renault-Nissan Alliance. Operating with some-more than 150,000 employees globally, Nissan supposing business with some-more than 4 million vehicles in 2010.

With a clever joining to building sparkling and innovative products for all, Nissan delivers a extensive operation of fuel-efficient and low-emissions vehicles underneath a Nissan and Infiniti brands. A colonize in 0 glimmer mobility, Nissan done story with a introduction of a Nissan LEAF, a initial affordable, mass-market, pure-electric car and leader of countless general accolades including a prestigious 2011 European Car of a Year award.

For some-more information on the products, services and joining to Sustainable Mobility, revisit the website during http://www.nissan-global.com/EN/.

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