Nissan Mexicana President Jose Munoz Comments on Stellar 2011, Plans for 2012

Posted on 25. Jan, 2012 by in Nissan Canada

01.25.2012

, MEXICO CITY

Nissan Mexicana President Jose Munoz Comments on Stellar 2011, Plans for 2012

Nissan Mexicana President Jose Munoz visited with a Media Center to plead his team’s achievements in 2011 and skeleton for 2012, including construction of a new production plant to be built in Aguascalientes. The facility, that will element Nissan’s dual existent Mexican factories, is scheduled to start operations in late 2013. He envisions an sourroundings where his group will be staid to grasp an rare 30 percent share of a marketplace in a future.

Q1. Nissan Mexicana posted glorious formula in 2011. How were we means to grasp this success?

Munoz: The pivotal powerful that gathering us to that outcome was a people. Our people done a did bid in each singular duty within a company. By a time we got a bad news of a tsunami and trembler in Japan, and after on a flooding in Thailand, this finished adult being kind of a certain cause in terms of people-motivation and encouragement of processes that led to that result.

Now in terms of products and government strategy, we would contend that a pivotal was but doubt a launch of V-platform vehicles, a Nissan Mar and Nissan Versa. Immediately after a launch of both products, one in Apr and a other in July, they became shred leaders and this is unequivocally a extensive achievement. Some years ago we were in Mexico relying usually on a sales of Tsuru, that is still doing really well. But afterwards given we launched a Mar and a Versa, now we are shred leaders in a subcompact and compress segments, and this has had parallel effects on a rest of a range. We became most stronger also in a supposed entry-luxury shred in Mexico, that is a one where we have a Sentra.

Q2. How is a Infiniti code doing given a launch final year in Mexico?

Munoz: Overall, we can contend that a launch has been really successful. We can’t forget that in a Mexican market, we are positioned head-to-head with BMW and Mercedes n terms of price.

In terms of sum tenure experience, we are a usually code in a marketplace that is charity business a package of services that is positively unique. Additionally, we comparison as partners usually a really best Nissan dealers; of march with eccentric contracts, with eccentric facilities, with mint investments in reward locations. But it means that we didn’t have any emanate in terms of achieving break-even on a business plan. We have partners that were peaceful to go over any break-even as prolonged as they managed to have a good illustration for a brand. They are putting a best crew in their dealerships so they can yield a best tenure knowledge to a customers.

We have expectations to boost a volume, and eventually, to pierce into what we call proviso two. This is to raise a coverage since we are competing with brands that have between 30 and 50 dealers. Ourselves, we have usually 3 cities covered, with 4 partners and 5 locations in all of a country, focused on Mexico City, Guadalajara, and Monterrey.

Q.3 Nissan Mexicana owns scarcely 25 percent of a market; is some-more expansion probable in 2012?

Munoz: In December, 2011, we achieved record marketplace share for a month. Keep in mind that a pivotal competitors work on a Jan to Dec fiscal-year basis. Especially, a series dual in a market, GM, is really clever and they pull to a extent to grasp a best outcome in December. So, 25.2 percent was a series we achieved. It was remarkable, an all-time record.

If a marketplace conditions continue like this, and we suffer all a supply, and all a advantages of a positioning of a brand, and efficiencies that we are doing as a team, we consider we can one day grasp 30 percent (market share). The pivotal motorist to nutritious this sales movement in 2012, for us, is going to be some-more expected a supply accessible within a region.

Q.4 What is a stress of a new plant to be built in Mexico?

Munoz: This new plant is going to concede us to be some-more rival when it comes to Manufacturing, since of a distance impact and volume impact, and also it will concede a whole segment to grasp a limit sales potential. we am certain that my colleagues in a U.S., Canada, in a domestic (Mexico) market, LAC (Latin American countries) and Brazil, they are going to acquire really most a products that will be made in Mexico in a destiny and I’m assured that we are going to be means to boost significantly a sales and a distinction in a region.

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