ATLANTA – Nissan has joined Habitat for Humanity for the third annual Home is the Key campaign to generate awareness and support of the need for more affordable housing in the United States.
Nearly 19 million U.S. households spend more than half of their paychecks on housing costs, creating a burden that often requires families to make difficult choices among their housing, healthcare, education and transportation expenses.
Marking the third year of its support of the Home is the Key campaign, Nissan will donate $5 for every time #HomeIsTheKey is shared on social media, up to $250,000. Nissan and Habitat have partnered together for well over a decade and have helped families all over the world build and own their home.
“We’re incredibly proud to continue our relationship with Habitat for Humanity through this latest ‘Home is the Key’ initiative,” said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America, Inc. “Habitat for Humanity does life-changing work in the U.S. and around the world, and we are honored to be involved.”
Since the partnership began in 2005, Nissan has donated more than $16.9 million and 150 vehicles to Habitat for Humanity, and its employees have logged over 100,000 volunteer hours, helping build 92 homes across the United States.
Last fall, the brand launched its ‘Calling All TITANs’ campaign to celebrate everyday heroes using pickup trucks to improve the world around them. And last month, Nissan launched the second in a series of ‘Calling All TITANs’ project vehicles – the Ultimate Work TITAN – at the NTEA Work Truck Show in Indianapolis. The truck then went to Dallas, where it was donated to the local Habitat for Humanity.
“Nissan recognizes that affordable housing is the cornerstone to vibrant communities and a strong economy,” said Jonathan Reckford, CEO of Habitat for Humanity International. “We thank Nissan and its employees for their continued commitment to a world where everyone has a decent place to call home.”
Money donated by and through Home is the Key partners goes toward Habitat’s mission of addressing urgent affordable housing needs. People can also back the campaign by donating at habitat.org and by sharing their support using #HomeIsTheKey on social media.
Habitat for Humanity inaugurated the Home is the Key campaign in 2017. Learn more at habitat.org/homeisthekey.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S., and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.
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Steve Diehlman
SDiehlman@stratacomm.net