NASHVILLE, Tenn. – Nissan North America, Inc., a top auto brand among U.S. Hispanic car owners, today announced its title as official automotive sponsor of the 16th Annual Latin GRAMMY Awards™. The annual event will broadcast live from the MGM Grand Garden Arena in Las Vegas on Nov. 19, 2015 from 8 to 11 p.m. ET on Univison.
“Nissan prides itself on our continued commitment to reaching and engaging with the Hispanic community, whether it be through philanthropic partnerships with organizations like the National Council of La Raza and League of United Latin American Citizens or events such as the Latin GRAMMY Awards,” said Fred Diaz, senior vice president, Nissan Sales Marketing and Operations U.S., Nissan North America, Inc. “We’re excited to be the official automotive sponsor of the Latin GRAMMY Awards providing music aficionados with the opportunity to watch their favorite Latin recording artists.”
In addition Nissan will team up with mitú, the Latin GRAMMY’s official Latin Network of Influencers, to deliver unique content from the show across multiple media platforms. Fans can follow all the action of the Latin GRAMMYs – from the red carpet to behind-the-scenes interviews and after-party footage on our Spanish-language social platforms – via the Nissan Twitter handle, @NissanEspanol or on Facebook (www.facebook.com/NissanEspanol).
One of the stars of our model lineup, Nissan Rogue, will also be featured on our media platforms. The 2016 Nissan Rogue continues to challenge convention with bold emotive styling, a premium interior created with comfort and multi-tasking in mind, and an array of available affordable technologies. Rogue offers optional 3-row/7-passenger seating, along with exceptional passenger and cargo flexibility with its innovative EZ Flex Seating System™ and innovative Divide-N-Hide® Cargo System.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About mitú
mitú is emerging as the voice of Latino millennials. As the leading tech-media brand fueled by the largest community of Latino creators and influencers worldwide, mitu is focused on creating fresh and culturally relevant content that informs, entertains and engages. The company provides an unparalleled solution for content creators, brands and content buyers through high-quality, cross-platform programming in English and Spanish. For more information, please visit www.mitúnetwork.com.
About The Latin Recording Academy®
The Latin Recording Academy is an international membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers, and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards™ to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow us at: Twitter, Facebook , Instagram, Vine, Periscope, YouTube, Pinterest, Google+ and Tumblr.
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Contact
Darla Turner
Nissan North America
615-725-5432
Darla.Turner@nissan-usa.com
www.NissanNews.com