Nissan: Nissan brings Star Wars fad to a 2017 New York International Auto Show

Posted on 06. Apr, 2017 by in Nissan Canada

  • Nissan joins army with Lucasfilm Ltd. to move a singular consumer rendezvous knowledge to a 2017 New York International Auto Show from Apr 14-23
  • Highlights embody vast Death Star inflatable hovering over a vehicles, 360 practical existence knowledge debut, Star Wars character-themed digital counterpart knowledge and final-weekend appearances by stormtroopers
  • The 2017 Nissan Rogue: Rogue One Star Wars Limited Edition indication – a initial prolongation car ever to include Star Wars-branded elements – and dual Star Wars-inspired tradition vehicles will also be on display

NEW YORK – As a delay of an endless partnership with Lucasfilm Ltd. in support of “Rogue One: A Star Wars Story,” Nissan is bringing an immersive “Rogue One: A Star Wars Story”-inspired knowledge to consumers visiting a Nissan counter during a 2017 New York International Auto Show. The activation launches in Gotham City following a Blu-ray™ and Digital HD recover of “Rogue One: A Star Wars Story” on Apr 4. 

“After hosting an intensely successful ‘Rogue One: A Star Wars Story’ consumer knowledge during prior automobile shows, we felt it positively required to horde an encore knowledge in New York,” pronounced Jeremy Tucker, clamp president, Marketing Communications Media, Nissan North America, Inc. “In response to a fondness with Lucasflim, we’ve seen a extreme boost in recognition and sales of a 2017 Nissan Rogue. The fad displayed by consumers visiting these Star Wars-inspired practice motivates us and drives a Nissan code forward.”

The Nissan Rogue: Rogue One Star Wars Limited Edition is a first-ever full-size prolongation car to embody Star Wars-branded elements and will be executive to Nissan’s New York Auto Show display. Additionally, dual tradition vehicles: an X-wing-inspired 2017 Nissan Rogue – finish with thrusters, blasters, side counterpart Rebel trademark projectors and an astromech droid; and an X-wing commander suit-inspired 2017 Nissan Rogue – wrapped in special orange and white graphics and logos – while not for sale, will be on display. Finally, a massive, inflatable Death Star will float over a booth, ensuring easy navigation of a gathering core so visitors don’t skip out on any of a action.

Appearing for a initial time during an automobile show, a new immersive 360 VR knowledge titled, ‘Battle Test: A Nissan 360-Degree Virtual Reality Experience,’ will be accessible during a Nissan stand. The knowledge places fans in a core of a unnatural terrain from ‘Rogue One: A Star Wars Story,’ where they’ll be means to knowledge a discretionary apartment of Nissan Intelligent Safety Shield® Technologies in an immersive environment. Users will knowledge modernized reserve facilities such as Forward Emergency Braking with Pedestrian Detection* and pushing aids such as Blind Spot Warning** and Around View® Monitor with Moving Object Detection***, all within a ultra-realistic experience.

In a Nissan booth, show-goers will have opening to a Digital Mirror Experience, that allows adult to dual people during a time to mount in front of vast LED screens and be remade into stormtroopers or Nissan Rogue-inspired robots. At a finish of a interaction, they will accept their print to save and share as desired.

Leaving a universe of practical existence to tangible reality, Star Wars Stormtrooper characters will make a special coming in a Nissan counter during open hours on Apr 22 and 23. The disdainful limited-edition Death Trooper helmet reproduction – usually accessible with a squeeze of a 2017 Nissan Rogue: Rogue One Star Wars Limited Edition – will also be onsite.

The Nissan arrangement will be located during a categorical opening to spin 3 of a Jacob K. Javits Convention Center. The New York International Auto Show runs Friday, Apr 14 by Sunday, Apr 23.

About Nissan Rogue
The Nissan Rogue, now a top-seller in a Nissan lineup, was updated for a 2017 indication year with uninformed extraneous and interior treatments, an stretched apartment of accessible Nissan Safety Shield record including Forward Emergency Braking with Pedestrian Detection*, and a initial ever Rogue Hybrid model. For some-more information on a 2017 Rogue and a finish lineup of Nissan vehicles, greatfully visit NissanUSA.com or Nissan.CA.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S. Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or revisit a U.S. media sites NissanNews.com and InfinitiNews.com. 

About “Rogue One: A Star Wars Story”
From Lucasfilm comes a initial of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a organisation of doubtful heroes rope together on a goal to take a skeleton to a Death Star, a Empire’s ultimate arms of destruction. This pivotal eventuality in the Star Wars timeline brings together typical people who select to do unusual things, and in doing so, spin partial of something larger than themselves.

“Rogue One: A Star Wars Story” is destined by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin portion as executive producers. “Rogue One: A Star Wars Story” is available now on Digital HD and Blu-ray.

* Forward Emergency Braking with Pedestrian Detection is not a deputy for obliged driving. May not yield warning or braking in certain conditions. Limitations apply. See Owner’s Manual for details.
**Blind Spot Warning: Blind Spot Warning is not a surrogate for correct line change procedures. The complement will not forestall hit with other vehicles or accidents. It might not detect each car or intent around you.
*** AVM with MOD can't totally discharge blind spots and might not detect each object. MOD operates during vehicles speeds next 5 mph. Always check vicinity before relocating vehicle. Not a surrogate for correct subsidy procedures. Always spin to check what is behind we before subsidy up.

 

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Contact

Nissan Brand Communications
Jeannie Whited
jeannie.whited@nissan-usa.com

Lucasfilm Publicity
Christopher J. Argyropoulos
chris.argyropoulos@lucasfilm.com

Walt Disney Studios Publicity
Maria.Barraza@Disney.com
818.560.4068

Liz.West@Disney.com
818.560.4632

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