Nissan: Nissan celebrates fastest male on Earth; declares tellurian "Happy Bolt Day" debate to respect Usain Bolt’s 30th Birthday

Posted on 19. Aug, 2016 by in Nissan Canada

  • Bolt is a brand’s Global Director of Excitement
  • “#HappyBoltDay” provides venue for fans to respect mythological sprinter
  • Second installment of Bolt vs Flame film digital debate revealed

RIO DE JANEIRO, Brazil – Nissan will respect a Global Director of Excitement and seven-time Olympic bullion medalist Usain Bolt this week with a array of activations to applaud his ancestral career and his 30th birthday this Sunday, Aug 21. 

The campaign, dubbed, “Happy Bolt Day,” will underline integrated calm and a fan-led amicable media activation. Launching today, fans around a universe will be invited to embrace Bolt’s famous lightning shaft poise on amicable media around a hashtag #HappyBoltDay. Watch a #HappyBoltDay video below, that includes a special summary from Usain Bolt’s relatives Wellesley and Jennifer, and to RSVP on Facebook to join a tellurian celebration.


“Usain Bolt has been pulling a boundary and adventurous to go serve his whole career,” pronounced Jonathan Adashek, Nissan’s arch communications officer. “We wanted to applaud this special impulse in time and find a approach to appreciate Usain for all he has finished for his fans over a final 8 years.”

Nissan also expelled a second and final installment of a “Bolt vs. Flame” film this week. Released globally opposite Nissan channels after Bolt’s win on Sunday, a video shows a successful perfection of Bolt’s try to outpace his biggest challenger nonetheless – fire. A two-minute, documentary-style film expelled in Jul showed Bolt being challenged in a illusory “Fire Research Laboratory” to contend opposite a speed of a flame. The video, filmed in Bolt’s home nation of Jamaica, also shows a competitor pushing his tradition Nissan GT-R embellished in “Bolt Gold.”  Visit a Nissan Brazil YouTube page to watch Part 1 and Part 2 of Bolt vs. Flame.

Bolt was named Nissan’s Global Director of Excitement in 2012, portion as an envoy for Nissan’s renouned GT-R, one of a world’s fastest sports cars. The 2017 Nissan GT-R will be launched in Brazil in 2016, creation this year a many sparkling nonetheless for a Japanese code in South America’s largest country.



About Nissan Motor Co., Ltd.
Nissan is a tellurian full-line car manufacturer that sells some-more than 60 models underneath a Nissan, Infiniti and Datsun brands. In mercantile year 2014, a association sole some-more than 5.3 million vehicles globally, generating income of 11.3 trillion yen. Nissan engineers, manufactures and markets a world’s best-selling all-electric car in history, a Nissan LEAF. Nissan’s tellurian domicile in Yokohama, Japan manages operations in 6 regions: ASEAN Oceana; Africa, Middle East India; China; Europe; Latin America and North America. Nissan has a tellurian workforce of 247,500, and has been partnered with French manufacturer Renault underneath a Renault-Nissan Alliance given Mar 1999.


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Jeannie Whited
Senior Manager, Nissan Brand Communications
Office: 615-725-6461

Shiro Nagai
+81 70-1484-6773

Rebecca Timms
+1 212-738-6068

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