Nissan: Nissan hurdles fastest male on Earth, Usain Bolt, to take on his toughest aspirant yet

Posted on 08. Jul, 2016 by in Nissan Canada

  • Bolt is a Japanese brand’s Global Director of Excitement
  • Nissan GT-R featured in brief film to be launched in Brazil over a entrance months

RIO DE JANEIRO, Brazil – Six-time Olympic bullion medalist and Nissan Global Director of Excitement Usain Bolt has risen to countless hurdles on a track. Now, in Nissan’s digital campaign, “Bolt vs. Flame,” he faces an rare challenger – fire.

Released now opposite Nissan digital channels, a two-minute, documentary-style film shows Bolt being challenged in a illusory “Fire Research Laboratory” to contend opposite a speed of a flame. Bolt shares in a video what it feels like to be a fastest chairman on Earth and how he prepares to contest on a world’s biggest stage, saying, “I set goals for myself. My idea is to be a greatest.” The video, filmed in Bolt’s home nation of Jamaica, also shows a competitor pushing his tradition Nissan GT-R embellished in “Bolt Gold.”

“Usain Bolt’s adventurous opinion to always go serve is inspiring. We wanted people to knowledge a middle strength of a many famous competitor in story when acted with a plea to strech even further. This is also an eventuality for fans to see Usain with his tradition Nissan GT-R, that shortly will be accessible in Brazil. To see a world’s fastest male pushing a world’s fastest mass-produced automobile is exhilarating,” pronounced Ronaldo Znidarsis, VP Marketing Sales, Nissan Brazil.

The Bolt vs. Flame film plan is upheld by a tellurian amicable media provoke campaign, featuring a array of 9.58 second videos and film posters combined from 19,000 tangible matchsticks being illuminated on glow for thespian effect. Additional footage and behind-the-scenes videos featuring Bolt will be expelled over a subsequent month. The debate is being upheld by a strong paid amicable bid opposite Brazil.

The 2017 Nissan GT-R will be launched in Brazil in 2016, creation this year a many sparkling nonetheless for a Japanese code in South America’s largest country.

Visit a Nissan Brazil YouTube and Facebook pages to watch a videos. Direct links are below:

Bolt vs Flame

Bolt vs Legacy

About Nissan Brasil 
Nissan is among a heading automobile manufacturers globally and is benefaction in Brazil as a internal automaker given 2000. Today, it has some-more than 160 dealerships via a country. Its initial internal indication was done during a Renault-Nissan Alliance’s plant in São José dos Pinhais (Paraná State) in 2002. In Apr 2014, a unconditionally owned Industrial Complex started to work in Resende (Rio de Janeiro State), interjection to investments totaling R$ 2.6 billion channeled into a ability outlay of 200 thousand vehicles and 200 thousand engines a year. The industrial site now manufactures a Nissan Mar and a Nissan Versa, in further to dual dual-fuel engines: 1-liter 12-valve and 1.6-liter and 16-valve powertrains.

Nissan do Brasil is an central partner of a world’s largest sporting eventuality in Rio. The Nissan Team subsidizes 31 Brazilian athletes with Olympic and Paralympic potential, so contributing to ready new internal talents and assistance Brazil to grasp good results. Hortência Marcari, Brazilian basketball idol and Olympic medalist, and Clodoaldo Silva, one of a biggest Paralympic medalists of all time, are a mentors of a Nissan Team.

About a Nissan Institute 
The Nissan Institute was combined in Jun 2013 to conduct Nissan Brazil’s amicable shortcoming activities. It is a initial establishment of this kind founded by Nissan worldwide. The Nissan Institute’s core pillars are to foster mobility, sustainability and minister to village alleviation by education. It has a goal of valuing and transforming lives by a graduation of giveaway education, vocational training, health care, amicable assistance and a improved environment.

About Nissan Motor Co., Ltd.
Nissan is a tellurian full-line car manufacturer that sells some-more than 60 models underneath a Nissan, Infiniti and Datsun brands. In mercantile year 2014, a association sole some-more than 5.3 million vehicles globally, generating income of 11.3 trillion yen. Nissan engineers, manufactures and markets a world’s best-selling all-electric car in history, a Nissan LEAF. Nissan’s tellurian domicile in Yokohama, Japan manages operations in 6 regions: ASEAN Oceana; Africa, Middle East India; China; Europe; Latin America and North America. Nissan has a tellurian workforce of 247,500, and has been partnered with French manufacturer Renault underneath a Renault-Nissan Alliance given Mar 1999.

 

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Contact

Shiro Nagai
Nissan Corporate Communications, Japan
+55 (21) 2134-9192
 nagai-s@mail.nissan.co.jp

Rogerio Louro
Nissan Corporate Communications, Brazil
+55 (21) 2134-9192
Rogerio.Louro@nissan.com.br

Audra Silverman
International Media
+1 212-704-4463
audra.silverman@uegworldwide.com

Rebecca Timms
International Media
+1 212-738-6068
rebecca.timms@uegworldwide.com

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