Nissan: Nissan is Calling All TITANS in new purpose-driven lorry campaign

Posted on 06. Sep, 2018 by in Nissan Canada

  • New integrated selling debate seeks to applaud bland heroes as TITANs of a Community, TITANs of a Neighborhood and TITANs of a Outdoors
  • Campaign grown in response to consumer investigate that found Nissan TITAN® business are driven by improving a universe around them
  • To flog off a campaign, Nissan has partnered with Habitat for Humanity, a American Red Cross and a National Park Foundation – 3 inhabitant organizations secure in portion a neighborhood, village and a outside
  • In serve to a $1 million concession to any organization, Nissan will actively foster internal proffer opportunities and ways TITAN enthusiasts can get concerned by a new debate website, CallingAllTITANs.com  

   
NASHVILLE, Tenn. – When is a TITAN some-more than a truck? Nissan’s new selling campaign, Calling All TITANs, seeks to applaud bland heroes regulating pickup trucks to urge a universe around them. These TITANs of a community, area and outside are pushing change from behind a circle of Nissan TITAN trucks.

“We have seen that TITAN business are a kind of people who wish to get a pursuit finished and leave their universe improved than they found it,” pronounced Jeremy Tucker, clamp president, Marketing Communications and Media, Nissan North America, Inc. “Be it charge of a outdoors, contributions to internal charities or elementary acts of kindness, there is a healthy enterprise among pickup lorry owners to take transformation when assistance is needed.”

Over three-quarters of Americans1 (78%) trust companies contingency do some-more than only make money; they contingency definitely impact multitude as well. Central to a Calling All TITANs transformation is Nissan’s fasten and partnership to 3 inhabitant organizations: Habitat for Humanity, a American Red Cross and a National Park Foundation. Nissan will present a sum of $1 million to any organization. The donations will be used to support a missions of any nonprofit, assisting expostulate recognition and yield opportunities for Nissan employees, dealers and owners opposite America to get involved.

“To truly be a Titan, we need a constant car that can tow, transport and expostulate by a misfortune of it. With a imperishable capability and Nissan Intelligent Mobility features, a Nissan TITAN is fit to take on any assignment from a drastic to a everyday,” pronounced Fred DePerez, clamp president, North America LCV Business Unit, Nissan North America, Inc.

“From a weed roots efforts of a internal dealers to a good work being finished on a inhabitant scale, Calling All TITANS gives us a suggestive approach to bond a capabilities of a TITAN lorry with a stream and destiny business – a Titans of a universe – responding a call when they see a need,” pronounced Tucker.

Beginning in September, a array of new promotion spots and amicable media campaigns will prominence a inspirational endeavors of any nonprofit. Additionally, a debate website, CallingAllTITANs.com, has been combined to yield information on how to donate, proffer and more.

While this selling debate is new, giving behind to a village is a signature of Nissan’s business indication and built into TITAN’s DNA. Every year Nissan’s corporate hospitality efforts are destined to nonprofits operative in education, environmental stewardship and free relief, enriching people’s lives in a communities where a employees live and work.

Habitat for Humanity
Nissan began a partnership with Habitat for Humanity in 2005, providing a swift of initial era Titans to support in cleanup efforts following a extinction left behind by Hurricanes Katrina and Rita. By a finish of 2018, Nissan will have helped build 98 houses and donated some-more than 145 trucks and over $15.5 million to a classification and a goal for affordable housing. The Calling All TITANs debate will raise a attribute serve with some-more vehicles, donations and opportunities to expostulate TITANs of a Neighborhood volunteers to assistance build affordable homes opposite America.

American Red Cross
From disaster service to worker blood drives, Nissan’s partnership with a American Red Cross has lifted some-more than $2.5 million in donations over a past 5 years. Kicking off a Calling All TITANs campaign, Nissan will horde a amicable concession expostulate in support of preparedness month on Thursday, Sept. 20 job all of a TITANs of a Community. Future activations will assistance a American Red Cross bond volunteers to blood drives, fume alarm deputy campaigns and disaster service efforts.

National Park Foundation
There are few things some-more naturally connected than pickup trucks and a outdoors. TITANs of a Outdoors are ardent about enjoying and conserving a outside resources, many particularly a inhabitant parks. By fasten army with a National Park Foundation, Nissan will support Service Corps that commence vicious route and park replacement projects. Nissan encourages all Americans to learn a extraordinary sights, sounds and adventures available them in America’s inhabitant parks.

Central to a debate will be a array of new promotion spots showcasing a free partners, amicable media activities to lift recognition and a website CallingAllTITANs.com where consumers can get some-more information on how to volunteer.

For information on a whole Nissan lineup, revisit NissanNews.com.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S. Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and INFINITI vehicles can be found online during www.nissanusa.com and www.infinitiusa.com, or revisit a U.S. media sites nissannews.com and infinitinews.com.

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is partial of a Renault-Nissan Alliance. Operating with some-more than 247,500 employees globally, Nissan sole 5.32 million vehicles and generated income of 11.38 trillion yen (USD 103.6 billion) in mercantile year 2014. Nissan delivers a extensive operation of some-more than 60 models underneath a Nissan, INFINITI and Datsun brands. Nissan leads a universe in zero-emission mobility, dominated by sales of a LEAF, a initial mass-market, pure-electric vehicle. It is a best-selling EV in story with roughly 50% share of a zero-emission car segment. For some-more information on a products, services and fasten to tolerable mobility, revisit a website during http://www.nissan-global.com/EN/.

About Habitat for Humanity
Driven by a prophesy that everybody needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots bid on a village plantation in southern Georgia. The Christian housing classification has given grown to turn a heading tellurian nonprofit operative in internal communities opposite all 50 states in a U.S. and in some-more than 70 countries. Families and people in need of a palm adult partner with Habitat for Humanity to build or urge a place they can call home. Habitat homeowners assistance build their possess homes alongside volunteers and compensate an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everybody can assistance families grasp a strength, fortitude and independence they need to build improved lives for themselves. Through shelter, we empower. To learn more, revisit habitat.org.

About a National Park Foundation
Celebrating 50 years, a National Park Foundation is a central gift of America’s inhabitant parks and nonprofit partner to a National Park Service. Chartered by Congress in 1967, a National Park Foundation raises private supports to assistance PROTECT some-more than 84 million acres of inhabitant parks by vicious charge and refuge efforts, CONNECT all Americans with their exquisite healthy landscapes, colourful enlightenment and abounding history, and ENGAGE a subsequent era of park stewards.  In 2016, commemorating a National Park Service’s 100th anniversary, a Foundation launched The Centennial Campaign for America’s National Parks, a extensive fundraising debate to strengthen and raise a destiny of these inhabitant treasures for a subsequent hundred years.  Find out some-more and turn a partial of a inhabitant park village during www.nationalparks.org.

About a American Red Cross:
The American Red Cross shelters, feeds and provides romantic support to victims of disasters; reserve about 40 percent of a nation’s blood; teaches skills that save lives; provides general free aid; and supports troops members and their families. The Red Cross is a not-for-profit classification that depends on volunteers and a munificence of a American open to perform a mission. For some-more information, greatfully revisit redcross.org or cruzrojaamericana.org, or revisit us on Twitter during @RedCross.

 

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Contacts

Wendy Orthman
Senior Manager, Truck Brand Communications
313-971-4933
wendy.orthman@nissan-usa.com

 

Jai Kensey
Manager, Development Communications
American Red Cross National Headquarters
202-679-9080
jai.kensey2@redcross.org

Rowena Sara
Senior Director, Public Relations
Habitat for Humanity International
404-420-6732
newsroom@habitat.org

Alanna Sobel
Senior Manager, Communications
National Park Foundation
202-796-2538
asobel@nationalparks.org

 

1. 2018 Cone/Porter Novelli Purpose Study, presenting a commentary of an online consult conducted Mar 8–16, 2018 by M/A/R/C Research among a pointless representation of 1,006 Americans, comprising 502 group and 504 women, ages 20+. The domain of blunder compared with a representation of this distance is ± 3% during a 95% turn of confidence.

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